# Redefine Meat

> Redefine Meat makes plant-based New-Meat, whole cuts and minced, for home cooking and food service. New Meat, No Compromise.

Redefine Meat is a food-tech company (founded 2018) making plant-based whole cuts and minced "New-Meat" for home cooking and for food service (the Redefine PRO range). This file describes the English-language site; localised sites exist for Germany, Austria and Switzerland (/de/), the Netherlands and Belgium (/nl/), France (/fr/) and Israel (/he/).

## Products — Home Cooking
- [Redefine Beef Mince](https://www.redefinemeat.com/products/redefine-beef-mince/): Our Mince Beef is versatile, delicious and easy to cook with. It is juicy and meaty and an ideal foundation for any dish based on ground beef from Lasagna, sloppy joe, shepherd’s pie, to spaghetti with meatballs, the variety is endless.

Redefine Mince Beef allows meat lovers, vegetarians and vegans to enjoy a great meat-eating experience without compromising on taste.
- [Redefine Flank Steak](https://www.redefinemeat.com/products/redefine-flank-steak/): Redefine Meat’s innovative Flank Steak is a delicious, meaty, and fibrous whole cut of New-Meat*. As the first plant-based steak in the world designed for foodservice, Redefine Meat’s Flank was a game changer. Now available to enjoy at home, every vegan, flexitarian or meat lover can enjoy the premium meat-eating experience, without compromise. Our Flank Steak is perfect for frying, grilling and roasting, providing an extraordinary culinary experience – bold and rich in flavour with deep aromas. The perfect centrepiece to any dish, it suits a variety of flavour profiles and sauce options, giving the versatility to create dishes from any global cuisine.
- [Redefine Lamb Kofta Mix](https://www.redefinemeat.com/products/redefine-lamb-kofta-mix/): Redefine Lamb Kofta Mix brings the unique signature taste of the Mediterranean — seasoned to perfection and bursting with rich lamb flavours. Shape it however you like to create a wide range of dishes from lamb kebab, lamb curry to shepherd’s pie in a short cooking time. Turn your beloved home recipes into super tasty meals for all the family! Including meat lovers, flexitarians, vegetarians and vegans.

Redefine Lamb Kofta Mix allows meat lovers, vegetarians and vegans to enjoy a great meat-eating experience without compromising on taste.
- [Redefine Premium Burgers](https://www.redefinemeat.com/products/redefine-premium-burgers/): A succulent burger patty, juicy and delicious created specifically to delight the senses. Its meaty flavour and coarse ground texture are the perfect foundation for a great burger. With short cooking times and traditional flavours, everyone can pile these burgers with their favourite condiments and enjoy an easy and fun meal!

Redefine Premium Burgers allows meat lovers, vegetarians and vegans to enjoy a great meat-eating experience without compromising on taste.
- [Redefine Pulled Beef](https://www.redefinemeat.com/products/redefine-pulled-beef/): Redefine Pulled Beef captures the full flavour of beef and the mouthwatering texture of slow-cooked beef for an irresistible combination. It goes well with a variety of sauces and allows you to create a full range of dishes, including Asian stir-fries, tacos, sandwiches and more.

Our Pulled Beef allows all meat lovers, vegetarians, and vegans to enjoy an extraordinary and easy-to-prepare meat-eating experience at home without any compromise. Your guests wouldn't believe it is new-meat, based on plant-based ingredients!
- [Redefine Pulled Pork](https://www.redefinemeat.com/products/redefine-pulled-pork/): With its unmistakable flavour, Redefine Pulled pork captures the essence of what makes traditional pulled pork a beloved and popular dish worldwide. It goes well with a variety of sauces and allows you to create a full range of dishes at home, including Mexican carnitas, Asian stir-fry, pulled pork sandwiches and much more.

Redefine Pulled Pork allows meat lovers, vegetarians and vegans to enjoy a great meat-eating experience without compromising on taste.
- [Redefine Shawarma](https://www.redefinemeat.com/products/shawarma/): Redefine Shawarma brings rich, authentic flavour to the centre of your plate. It captures the full essence of Mediterranean cooking with the juicy, tender texture of slow-cooked new-meat.

Ready in minutes and easy to prepare, it’s ideal for family meals, wraps, bowls, or sharing platters. Big on flavour, simple to cook, and made for real life, this is shawarma at its best.

## Food Service — Redefine PRO
- [Redefine Beef Flank](https://www.redefinemeat.com/foodservice/redefine-pro-beef-flank/): Rich in flavour and satisfyingly meaty, Redefine Beef Flank has earned a position of honour amongst the world’s leading chefs. Prepared with sizzling innovation, this tender cut of new-meat* is perfect for all cooking methods.

Plant-based Redefine Beef Flank allows vegans, as well as, meat lovers, to enjoy a great meat-eating experience, without compromising on taste.
- [Redefine Beef Mince](https://www.redefinemeat.com/foodservice/redefine-pro-beef-mince/): Redefine Beef Mince is a versatile and delicious new-meat* that is a true pleasure to cook with. Its juicy and meaty texture, is the ideal foundation for any dish based on ground beef.

Plant-based Redefine Beef Mince allows vegans, as well as, meat lovers, to enjoy a great meat-eating experience, without compromising on taste.
- [Redefine Bratwurst](https://www.redefinemeat.com/foodservice/redefine-pro-bratwurst/): Redefine Bratwurst is a plump, delicious new-meat* sausage following in the tradition of the classic pork sausage. Perfect for grilling or frying in a pan, this hearty, juicy new-meat plant-based sausage is sure to satisfy even the most die-hard carnivore.

The Bratwurst achieves a level of product quality comparable to high-quality animal-based meat, with the same juiciness level, and fatty mouthfeel that defines traditional pork products. The Bratwurst flavour profile has been designed, with chefs and for chefs, to perfectly complement the European taste palate.
- [Redefine Burger](https://www.redefinemeat.com/foodservice/redefine-pro-burger/): Redefine Burger is a 100g size patty perfect for high-volume establishments. It joins our beloved Premium Burger to expand our new-meat burger portfolio, bringing quick preparation times and fitting seamlessly in your professional kitchen.
Created especially for high-volume burger chains, hotels, catering, and similar establishments, it can be cooked in a variety of ways: deep fried, on the plancha / griddle, pan or grill.

This adjusted weight (100g) enables staff to cook large numbers of burgers at the same time, while retaining the meaty flavour, texture, and high quality of Redefine Meat that customers love and trust.

It also comes conveniently in larger packages of ~48 burgers, making the order process, storage, and stock management easier and more efficient.

Plant-based Redefine Burger allows vegans, as well as, meat lovers, to enjoy a great meat-eating experience, without compromising on taste.
- [Redefine Lamb Kebab Mix](https://www.redefinemeat.com/foodservice/redefine-pro-kabab/): Redefine Lamb Kebab Mix is our tantalising take on one of the signature delicacies of the Mediterranean basin - a delightful new-meat* treat, seasoned to perfection, bursting with rich lamb flavour, that seduces the taste buds. Redefine Lamb Kebab Mix adds cultural zest to any dish.

Plant-based Redefine Lamb Kebab Mix allows vegans, as well as, meat lovers, to enjoy a great meat-eating experience, without compromising on taste.
- [Redefine Premium Burger](https://www.redefinemeat.com/foodservice/redefine-pro-premium-burger/): Redefine Premium Burger is a hearty new-meat* burger created specifically to delight the senses. It is meaty flavour and coarse ground texture, are the perfect foundation for building a lip-smacking hamburger meal.

Plant-based Redefine Premium Burger allows vegans, as well as, meat lovers, to enjoy a great meat-eating experience, without compromising on taste.
- [Redefine Pulled Pork](https://www.redefinemeat.com/foodservice/redefine-pro-pulled-pork/): With its unmistakable flavour, Redefine Pulled Pork captures the essence of what makes traditional pulled pork a beloved and popular dish worldwide. It goes well with a variety of sauces and allows chefs to create a full range of dishes, including Mexican carnitas, Asian stir-fry, pulled pork sandwiches and much more. Redefine Pulled Pork is easy to prepare— just fry in a pan or griddle. Ready in minutes, Redefine Pulled Pork brings maximum flexibility and spontaneity to any professional kitchen, unlike traditional pulled pork, which requires advanced planning and hours of preparation. Redefine Pulled pork is versatile, bursting with flavour and high in protein.

Redefine Pulled Pork allows meat-lovers, vegetarians and vegans to enjoy a great meat-eating experience without compromising on taste.
- [Redefine Merguez](https://www.redefinemeat.com/foodservice/redefine-pro-sausage/): Redefine Sausage is a scrumptious Mediterranean-style new-meat* merguez that indulges the senses with its succulent flavour and heady aromas. Plump, juicy and meaty, with a refined spiciness, they’re an excellent foundation for any sausage dish.

Plant-based Redefine Merguez, allows vegans, as well as, meat lovers, to enjoy a great meat-eating experience, without compromising on taste.

## Recipes
- [Festive Chestnut Pumpkins](https://www.redefinemeat.com/recipes/acorn-squash-stuffed-with-minced-meat/): Chestnut pumpkin stuffed with a rich mixture of ground beef (Redefine style), aromatic rice, and crispy pine nuts.
- [Argentinian-Style Pulled Beef Ciabatta](https://www.redefinemeat.com/recipes/argentinian-pulled-beef-ciabatta/): With Marinated Roasted Peppers, Pickled Red Onion, and Garlic Aioli
- [Asian Pomelo Salad with Flank Steak](https://www.redefinemeat.com/recipes/asian-pomelo-salad-with-flank-steak/): Served with a Rich Pomegranate Glaze
- [Bao Buns with Teriyaki glazed Flank](https://www.redefinemeat.com/recipes/bao-buns-with-teriyaki-glazed-flank/): And Asian slaw
- [The Ultimate Grilled Burger with Crunchy Coleslaw](https://www.redefinemeat.com/recipes/bbq-burger-with-coleslaw/): A juicy burger layered with fresh toppings and paired with a refreshing, crisp slaw.
- [Beef Flank “Brisket” Sandwich](https://www.redefinemeat.com/recipes/beef-brisket-sandwich/): Redefine Beef Flank “Brisket” Sandwich
- [Beef Flank Brochettes](https://www.redefinemeat.com/recipes/beef-brochettes/): Redefine Beef Flank Brochettes with Green Tahini and Onions
- [Beef Flank with Mashed Potatoes](https://www.redefinemeat.com/recipes/beef-flank-mashed-potatoes/): Redefine Beef Flank in Brown Sauce
- [Beef Flank in Red Wine Sauce](https://www.redefinemeat.com/recipes/beef-flank-red-wine/): Redefine Beef Flank in Red Wine Sauce
- [Beef Flank Salad](https://www.redefinemeat.com/recipes/beef-flank-salad/): A Salad of Redefine Beef Flank with Mesclun, Radishes and Peach Vinaigrette
- [Beef Flank With Cherry Sauce](https://www.redefinemeat.com/recipes/beef-flank-with-cherry-sauce/)
- [Beef Flank Ramen](https://www.redefinemeat.com/recipes/beef-ramen/): Redefine Beef Flank Ramen in Carrot and Nori Broth
- [Beef Roulade with Red Cabbage and Boiled Potatoes](https://www.redefinemeat.com/recipes/beef-roulade-with-red-cabbage-and-boiled-potatoes/): A Christmas Classic
- [BEEF SARMA TEL PEYNIR AND BROCCOLI](https://www.redefinemeat.com/recipes/beef-sarma-tel-peynir-and-broccoli/)
- [BEEF SARMA TEL PEYNIR WITH CHILLI SAUCE](https://www.redefinemeat.com/recipes/beef-sarma-tel-peynir/)
- [Boxing Day Sandwich with Redefine Pulled Beef](https://www.redefinemeat.com/recipes/boxing-day-sandwich/)
- [Bratwurst Pizza Dog](https://www.redefinemeat.com/recipes/bratwurst-pizza-dog/): Redefine Bratwurst in a pizza dough hot dog
- [Bratwurst with Baked Potatoes and Tomato Salad](https://www.redefinemeat.com/recipes/bratwurst-with-baked-potatoes-and-tomato-salad/)
- [LOADED BRATWURST DOG](https://www.redefinemeat.com/recipes/bratwurst-with-pickles-on-a-bun/)
- [Bratwurst with Potato Salad and Cranberry Sauce](https://www.redefinemeat.com/recipes/bratwurst-with-potato-salad-and-cranberry-sauce/): A New Take on the German Christmas Classic
- [BRATWURST WITH MASHED POTATOES](https://www.redefinemeat.com/recipes/bratwursts-with-mashed-potatoes/): Alongside Sauerkraut, pickles and Mustard
- [BURGER WITH BLUE CHEESE AND PEARS](https://www.redefinemeat.com/recipes/burger-with-blue-cheese-and-pears/): Redefine Burgers with Blue Cheese and Caramelized Pears
- [BURGER WITH CHEDDAR SAUCE](https://www.redefinemeat.com/recipes/burger-with-cheddar-sauce/): With Pickles And Pickled Onion
- [Burger with Cranberry, Onion Jam and Goat's Cheese](https://www.redefinemeat.com/recipes/burger-with-cranberry-onion-jam-and-goats-cheese/): A Wintery Flavour Experience
- [BURGER WITH BAKED VEGETABLES](https://www.redefinemeat.com/recipes/burgers-with-baked-vegetables/): Redefine Burgers with Broccoli, Green Beans, Potatoes and Aioli
- [Cabbage Rolls with Mashed Potatoes](https://www.redefinemeat.com/recipes/cabbage-rolls-with-mashed-potatoes/): A Beloved Tradition on your Plate
- [Classic Burger with Pickles, Tomato, Red Onion and Lettuce](https://www.redefinemeat.com/recipes/classic-burger-with-pickles-tomato-red-onion-and-lettuce/)
- [Chilli Sin Carne](https://www.redefinemeat.com/recipes/chili-sin-carne/): Mexican Stew with Redefine Mince Beef
- [Classic Puff Pastry Vol-au-Vents with Redefine Ragout](https://www.redefinemeat.com/recipes/classic-puff-pastry-with-redefine-ragout/): A Dutch Delight with a Modern Twist
- [Cranberry Boeuf Bourguignon](https://www.redefinemeat.com/recipes/cranberry-boeuf-bourguignon/): A Festive Take on a French Classic
- [Green Curry with Redefine Minced Beef](https://www.redefinemeat.com/recipes/curry-with-redefine-mince/): A Tropical Tradition on your Plate
- [New-meat Currywurst with Belgian Fries](https://www.redefinemeat.com/recipes/currywurst-with-belgian-fries/): Redefine Bratwurst with fries
- [Dutch New Meatballs](https://www.redefinemeat.com/recipes/dutch-new-meatballs/): Redefine Beef Mince With White Sauce and Potatoes
- [Flank Bánh Mì](https://www.redefinemeat.com/recipes/flank-banh-mi/): A classic and vibrant South Vietnamese sandwich
- [Flank Philly Cheesesteak](https://www.redefinemeat.com/recipes/flank-philly-cheesesteak/): Flank sandwich with caramelised onions, peppers and Swiss cheese
- [Flank Steak and Vegetables on Skewers](https://www.redefinemeat.com/recipes/flank-steak-and-vegetables-on-skewers/): With roasted vegetable Mashwiya Salad
- [Steak Frites](https://www.redefinemeat.com/recipes/flank-steak-fries-pepper-cream-sauce/): Redefine Meat Flank Steak with McCain Home Chips and Peppercorn Sauce
- [Flank Steak Sandwich](https://www.redefinemeat.com/recipes/flank-steak-sandwich/): With sautéed onions, red peppers and mushrooms
- [Redefine Flank Skewers cooked in Air Fryer](https://www.redefinemeat.com/recipes/flank-steak-skewers/)
- [Flank Steak with Chimichurri Sauce](https://www.redefinemeat.com/recipes/flank-steak-with-chimichurri-sauce/): Alongside potato puree
- [Flank Steak with Corn Salsa](https://www.redefinemeat.com/recipes/flank-steak-with-corn-salsa/)
- [Redefine Beef Flank, green goddess salad](https://www.redefinemeat.com/recipes/flank-steak-with-green-goddess-salad/)
- [Flank Steak with Miso butter](https://www.redefinemeat.com/recipes/flank-steak-with-miso-butter/): Along green beans
- [Flank Steak with Mushrooms](https://www.redefinemeat.com/recipes/flank-steak-with-mushrooms/): Redefine Beef Flank, Seared King of the Forest Mushrooms, Portobello Mushroom Sauce
- [Flank Steak with Plant-based Béarnaise](https://www.redefinemeat.com/recipes/flank-steak-with-plant-based-bearnaise/): Alongside Poached Asparagus and Garlic Confit
- [Flank Steak with Mashed Potatoes](https://www.redefinemeat.com/recipes/flank-steak-with-potato-puree/): And vegetables brown sauce
- [Flank Steak Summer Salad](https://www.redefinemeat.com/recipes/flank-summer-salad/): With grilled nectarines, zucchini and mozzarella
- [Flank Steak with Kohlrabi Cream and Vegetables](https://www.redefinemeat.com/recipes/flank-with-kohlrabi-cream/): Creamy kohlrabi puree topped with seared Redefine flank steak and sautéed mushrooms, peas, and chestnuts.
- [Flank Steak with Peppercorn Sauce](https://www.redefinemeat.com/recipes/flank-with-peppercorn-sauce/): The classic creamy peppercorn sauce with a vegan twist
- [Folded Tortilla with Redefine Burger](https://www.redefinemeat.com/recipes/folded-tortilla-with-redefine-burger/): With creamy homemade aioli
- [French-Style Flank Steak with Roasted Cabbage](https://www.redefinemeat.com/recipes/french-scent-flank/): Juicy and tender flank steak paired with sweet, caramelised roasted cabbage, drizzled in a rich brown butter sauce.
- [Garlic Flank Steak with Noodles](https://www.redefinemeat.com/recipes/garlic-flank-noodles/): Asian style garlic noodles with Redefine Flank Steak
- [Goulash with Flank Steak](https://www.redefinemeat.com/recipes/goulash-with-flank-steak/): The classic dish along white rice
- [Grilled Bratwurst on a Bun](https://www.redefinemeat.com/recipes/grilled-bratwurst-on-a-bun/): With pickled onions and sour cabbage
- [Halloween Bratwurst Sausage Mummies](https://www.redefinemeat.com/recipes/halloween-bratwurst/)
- [ITALIAN LASAGNA](https://www.redefinemeat.com/recipes/italian-lasagna/): With Mince Beef, Bechamel and Mozzarella
- [Mediterranean-Style Grilled Kebab Skewers](https://www.redefinemeat.com/recipes/kabab-skewer-with-greek-salad/): Bold, spiced flavours with a zesty kick.
- [Classic Redefine Premium Burger](https://www.redefinemeat.com/recipes/kebab-burger-with-tahini-yogurt-sauce/): Cooked in an Air fryer
- [Lamb Kofta Mix "Arais" with Tahini](https://www.redefinemeat.com/recipes/lamb-kofta-mix-with-tahini/)
- [LAMB KOFTA WITH CHARRED EGGPLANT AND YOGURT](https://www.redefinemeat.com/recipes/lamb-kofta-on-charred-eggplant-and-yogurt/): With Roasted Cherry Tomatoes and Pine Nuts
- [Lamb Kofta Mix on Rosemary Sprig Skewers](https://www.redefinemeat.com/recipes/lamb-kofta-mix-on-rosemary-sprig-skewers/): with Grilled Vegetable Mashwiya Salad
- [Lamb Kofta on Rosemary Sprig Skewers alongside fresh salad](https://www.redefinemeat.com/recipes/lamb-kofta-skewers-with-salad/)
- [LAMB KOFTA WITH KALE SALAD](https://www.redefinemeat.com/recipes/lamb-kofta-on-fresh-vegetables/): Chickpeas, Cherry Tomatoes and Seeds
- [Lamb Patties with Tzatziki](https://www.redefinemeat.com/recipes/lamb-patties-with-tzatziki/): And Roasted Vegetables
- [Layered Aubergine Moussaka](https://www.redefinemeat.com/recipes/layered-aubergine-moussaka/): with Redefine Beef Mince
- [MINCED BEEF BURRITO](https://www.redefinemeat.com/recipes/minced-beef-burrito/): Redefine Beef Mince With Rice, Guacamole and Cheddar
- [Massaman Curry with Flank Steak](https://www.redefinemeat.com/recipes/massaman-curry-with-flank-steak/): And vegetables over white rice
- [Mini Yorkies with Redefine Flank Steak](https://www.redefinemeat.com/recipes/mini-yorkies-with-redefine-flank-steak/)
- [Neapolitan Pizza with Redefine Pulled Beef](https://www.redefinemeat.com/recipes/neapolitan-pizza-with-redefine-pulled-beef/)
- [Arais for Kids with Lamb Kofta](https://www.redefinemeat.com/recipes/new-meat-arais/): Served with Fresh Vegetables and Creamy Tahini
- [New-meat Asian Salad](https://www.redefinemeat.com/recipes/new-meat-asian-salad/): Redefine Pulled Lamb with Bean Threads (Vermicelli)
- [New-meat Mexican Nachos](https://www.redefinemeat.com/recipes/new-meat-mexican-nachos/): Redefine Pulled Pork Nachos
- [New-meat Mexican Tacos](https://www.redefinemeat.com/recipes/new-meat-mexican-tacos/): Redefine Pulled Pork Tacos
- [BEEF PATTIES POKE BALL](https://www.redefinemeat.com/recipes/new-meat-poke-bowl/): Mince Beef Patties with Tabouleh and Fresh Vegetables
- [PULLED PORK QUESADILLA](https://www.redefinemeat.com/recipes/new-meat-quesadilla/): With Sour Cream and Vegetables.
- [New-meat Mexican Quesadillas](https://www.redefinemeat.com/recipes/new-meat-quesadillas/): Quesadillas with Redefine Pulled Beef
- [New-meat Sandwich](https://www.redefinemeat.com/recipes/new-meat-sandwich/): Redefine Pulled Lamb Ciabatta Sandwich
- [PULLED BEEF SHAWARMA](https://www.redefinemeat.com/recipes/new-meat-shawarma/): with Spices and Tahini Sauce
- [BEEF MINCE SLOPPY JOE](https://www.redefinemeat.com/recipes/new-meat-sloppy-joe/): With Peppers and Tomato-based Sauce
- [PULLED BEEF THAI STIR FRY](https://www.redefinemeat.com/recipes/new-meat-thai-stir-fry/): with Vegetables
- [BEEF MEATBALLS WITH MASH](https://www.redefinemeat.com/recipes/new-meatballs-on-puree/): With Brown Sauce and Thyme
- [Kids’ Spaghetti with Tomato Sauce](https://www.redefinemeat.com/recipes/pasta-bolognese/): Quick and Easy Version for Kids
- [PULLED BEEF RAGU](https://www.redefinemeat.com/recipes/pasta-with-new-meat/): With Red Sauce
- [Philly Cheesesteak](https://www.redefinemeat.com/recipes/philly-cheesesteak/): Redefine Beef Flank “Philly Cheesesteak”
- [Redefine Pulled Beef Asado](https://www.redefinemeat.com/recipes/pulled-beef-asado/): Redefine pulled beef, cooked in white wine with colorful root vegetables.
- [Redefine Pulled Beef Bao](https://www.redefinemeat.com/recipes/pulled-beef-bao/): BANH MI style
- [Redefine Pulled Beef Burrito](https://www.redefinemeat.com/recipes/pulled-beef-burrito/): Mexican burrito filled with Pulled Beef and guacamole
- [Pulled Beef & Braised Spinach](https://www.redefinemeat.com/recipes/pulled-beef-braised-spinach/): On Corn Bread
- [Pulled Beef Croissant Sandwich](https://www.redefinemeat.com/recipes/pulled-beef-croissant-sandwich/)
- [PULLED PULLED BEEF & NO-EGG FRIED RICE](https://www.redefinemeat.com/recipes/pulled-beef-egg-fried-rice/)
- [Pulled New- Meat Fajitas](https://www.redefinemeat.com/recipes/pulled-beef-fajitas/)
- [Pasta & Pulled Beef Casserole](https://www.redefinemeat.com/recipes/pulled-meat-pasta-pastry/): Delicious Savory Bake with Peas and Carrots
- [Pulled Beef Pastry](https://www.redefinemeat.com/recipes/pulled-meat-pastry/): A classic dish with a modern twist: Redefine pulled beef, rich in flavour, wrapped in puff pastry.
- [Poke Bowl](https://www.redefinemeat.com/recipes/pulled-new-meat-poke-bowl/): With Pulled Beef and Whole Grain Rice
- [PULLED BEEF RENDANG](https://www.redefinemeat.com/recipes/pulled-pork-rendang/): Indonesian Style Redefine Pulled BEEF on Rice
- [Pulled Pork Sloppy](https://www.redefinemeat.com/recipes/pulled-pork-sloppy/): Sloppy Redefine Pulled Pork with Coleslaw and BBQ sauce
- [Redefine Beef Flank Caesar](https://www.redefinemeat.com/recipes/redefine-beef-flank-caesar/): Finished with a squeeze of lemon for a fresh, balanced twist.
- [Redefine Beef Flank Galettes with Caramelised Onion & Pear](https://www.redefinemeat.com/recipes/redefine-beef-flank-galettes-with-caramelised-onion-pear/): Drizzled with balsamic glaze Buttery pastry and caramelised onions that feel like home with every bite
- [Redefine Beef Flank Katsu & Chips](https://www.redefinemeat.com/recipes/redefine-beef-flank-katsu-chips/): Served with spiced skin-on fries and a rich, aromatic katsu curry sauce.
- [Redefine Beef Flank Pithivier](https://www.redefinemeat.com/recipes/redefine-beef-flank-pithivier/)
- [Redefine Beef Flank Steak Frites](https://www.redefinemeat.com/recipes/redefine-beef-flank-steak-frites-served-with-a-vietnamese-chimichurri/): Served with a Vietnamese Chimichurri, Sweet Potato Fries & Pickled Salad
- [Redefine Beef Flank with cherry sauce](https://www.redefinemeat.com/recipes/redefine-beef-flank-with-cherry-sauce/)
- [Redefine Beef Flank with Green Entrecôte Sauce & Shoestring Fries](https://www.redefinemeat.com/recipes/redefine-beef-flank-with-green-entrecote-sauce-shoestring-fries/): Served over a rich green café de Paris-style sauce and Paired with crispy homemade shoestring fries.
- [Redefine Beef Nuggets](https://www.redefinemeat.com/recipes/redefine-beef-nuggets/)
- [Redefine Beef Tortilla Skewers](https://www.redefinemeat.com/recipes/redefine-beef-tortilla-skewers/)
- [MINCED BEEF WELLINTON](https://www.redefinemeat.com/recipes/redefine-beef-wellington/): Christmas-style with roasted carrots & peppercorn sauce
- [Flank Bourguignon](https://www.redefinemeat.com/recipes/redefine-bourguignon/): The plant-based take on the classic French dish
- [BRATWURST IN RED WINE SAUCE](https://www.redefinemeat.com/recipes/redefine-bratwurst-in-wine-sauce/): With Brussels Sprouts and Puree
- [Redefine Burger with Onion Rings and Homemade BBQ Sauce](https://www.redefinemeat.com/recipes/redefine-burger-with-onion-rings/): A juicy burger layered with fresh toppings and paired with a refreshing, crisp slaw.
- [Redefine Classic Cheeseburger](https://www.redefinemeat.com/recipes/redefine-classic-cheeseburger/): With burger relish, tomato, pickles, onion, gem lettuce
- [Redefine Cranberry BBQ Pulled Pork Swirls](https://www.redefinemeat.com/recipes/redefine-cranberry-bbq-pulled-pork-swirls/): Topped with dukkah and chives Sweet, smoky rolls made for sharing straight from the oven
- [REDEFINE EASTER LAMB PIE](https://www.redefinemeat.com/recipes/redefine-easter-lamb-pie/): Served with minted spring peas
- [LAMB KOFTA WITH BAKED EGGPLANT](https://www.redefinemeat.com/recipes/redefine-lamb-kofta-on-baked-eggplant/): With Tzatziki and Pomegranate Seeds
- [REDEFINE LAMB SPRING ROLLS](https://www.redefinemeat.com/recipes/redefine-lamb-spring-rolls/): A festive favourite with a fruity kick
- [Redefine Merguez and Cherry Tomato Pasta](https://www.redefinemeat.com/recipes/redefine-merguez-and-cherry-tomato-pasta/)
- [Redefine Merguez Sausages with Couscous and Vegetables](https://www.redefinemeat.com/recipes/redefine-merguez-sausages-with-couscous-and-vegetables/)
- [Redefine Merguez with Mashed Potatoes and Sauerkraut](https://www.redefinemeat.com/recipes/redefine-merguez-with-mashed-potatoes-and-sauerkraut/)
- [Meat and Rice Patties](https://www.redefinemeat.com/recipes/redefine-mince-and-rice-patties/): A delicious and easy-to-make recipe for meat and rice patties, perfect for a family dinner.
- [Jack-O'-Lantern Meat & Pumpkin Pie](https://www.redefinemeat.com/recipes/redefine-mince-halloween/)
- [Redefine Mini Beef Flank Wellingtons](https://www.redefinemeat.com/recipes/redefine-mini-beef-flank-wellingtons/): Filled with rich mushroom duxelles A classic, wrapped up in just a few bites
- [Redefine Plum & Gin Glazed Beef Flank](https://www.redefinemeat.com/recipes/redefine-plum-gin-glazed-beef-flank/): A Festive Favourite with a Fruity Kick
- [Redefine Pro Bratwurst on a Roll](https://www.redefinemeat.com/recipes/redefine-pro-bratwurst-on-a-roll/): Redefine Pro Bratwurst on a Roll
- [Redefine Pro Bratwurst with Mashed Potatoes and Peas](https://www.redefinemeat.com/recipes/redefine-pro-bratwurst-with-mashed-potatoes-and-peas/): Redefine Pro Bratwurst with Mashed Potatoes and Peas
- [Redefine Pro Bratwurst with Stir-fried Vegetables](https://www.redefinemeat.com/recipes/redefine-pro-bratwurst-with-stir-fried-vegetables/): Redefine Pro Bratwurst with Stir-fried Vegetables
- [Redefine Pulled Beef & Mulled Wine Pie](https://www.redefinemeat.com/recipes/redefine-pulled-beef-mulled-wine-pie/): Served with Roasted Leeks
- [Redefine Pulled Pork Croquette](https://www.redefinemeat.com/recipes/redefine-pulled-pork-croquette/)
- [Redefine Shawarma Flatbread](https://www.redefinemeat.com/recipes/redefine-shawarma-flatbread/)
- [Redefine Smashed Lamb Hot Cross Bun](https://www.redefinemeat.com/recipes/redefine-smashed-lamb-hot-cross-bun/): Caper aioli, fennel slaw and watercress
- [Redefine Smoked Bratwurst with a Tangy Potato Salad](https://www.redefinemeat.com/recipes/redefine-smoked-bratwurst/): A smoky, flavourful BBQ favourite with a tangy side.
- [Redefine Spiced Lamb Kofta](https://www.redefinemeat.com/recipes/redefine-spiced-lamb-kofta/)
- [Grilled Flank Steak with Veggie Skewers & Creamy Vegan Ranch](https://www.redefinemeat.com/recipes/redefine-steak-bbq/): A perfectly seared steak paired with charred vegetables & a smooth, herby sauce.
- [Redefine Sticky Beef Meatballs](https://www.redefinemeat.com/recipes/redefine-sticky-beef-meatballs/): Served with Pomegranate
- [Sauerbraten with Klöße](https://www.redefinemeat.com/recipes/sauerbraten-with-klose/): A traditional German beef dish served with dumplings and red cabbage
- [Smash-Burger in a Tortilla](https://www.redefinemeat.com/recipes/smash-burger-tortilla/): Served with Chopped Vegetables
- [Soy Glazed Redefine Beef Flank](https://www.redefinemeat.com/recipes/soy-glazed-redefine-beef-flank/)
- [SPLIT PEA SOUP](https://www.redefinemeat.com/recipes/split-pea-soup/): With Redefine Bratwurst
- [Steak with Red Port Sauce](https://www.redefinemeat.com/recipes/steak-with-red-port-sauce/): A Hearty Holiday Meal to Impress your Guests
- [STEAK AND ALE PIE](https://www.redefinemeat.com/recipes/steak-and-ale-pie/): With Redefine Pulled Beef Filling
- [Steak Au Poivre](https://www.redefinemeat.com/recipes/steak-au-poivre/): Redefine Steak Au Poivre with mashed potatoes
- [Stuffed Onions with Lamb Kofta and Quinoa](https://www.redefinemeat.com/recipes/stuffed-onions-with-lamb-kofta/): Served with a Rich Pomegranate Glaze
- [Swedish meatballs](https://www.redefinemeat.com/recipes/swedish-meatballs/): With Mash Potato, Pressed Cucumbers and Lingonberries
- [PULLED PORK TACOS](https://www.redefinemeat.com/recipes/tacos-pulled-pork/): With Hot-sauce Aioli and Herbs
- [Teriyaki Flank Steak](https://www.redefinemeat.com/recipes/teriyaki-glazed-flank/): With Broccoli on White Rice
- [The Reuben Bagel](https://www.redefinemeat.com/recipes/the-reuben-bagel/)
- [“The Mexican”](https://www.redefinemeat.com/recipes/the-mexican/): Chipotle & Pineapple Pulled pork, sun-dried tomatoes, smashed avocado, pickled jalapeno, coriander.

## Blog
- [8 Chef Grilling Tips to Upgrade Your BBQing](https://www.redefinemeat.com/blog/8-chef-grilling-tips-to-upgrade-your-bbqing/): 8 Chef Grilling Tips to Upgrade Your BBQing Of all the many wonderful ways to cook meat, few methods produce that smokey flavour, appetizing char lines, caramel
- [8 Top Vegan Food Chefs You Need to Follow Today](https://www.redefinemeat.com/blog/8-top-vegan-chefs-you-need-to-follow-today/): Veganism, the increasingly popular food industry trend, is supplemented by the global plant-based food market, which is expected to reach 77.8 billion U.S. doll
- [Is a Vegan Diet Healthy?10 Expert Nutritionist Insights for Optimal Health](https://www.redefinemeat.com/blog/10-reasons-a-vegan-diet-can-support-a-healthy-lifestyle-when-done-right/): So, you’ve taken the plunge into the world of veganism or a plant-based lifestyle. You’re convinced it’s healthier for the planet, but is it a healthy way to no
- [A Chef’s Guide to the Ultimate Flexitarian BBQ](https://www.redefinemeat.com/blog/a-chefs-guide-to-the-ultimate-flexitarian-bbq/): Grilling season is officially on! And if you’re looking to master the art of a vegan-friendly barbecue, I’m here to help. Whether you're new to the world of mea
- [A Chef’s Work at Redefine Meat](https://www.redefinemeat.com/blog/a-chefs-work-at-redefine-meat/): A new wave of chefs is helping us rethink our relationship with traditional meat and use plant-based ingredients to create a culinary experience that is second 
- [A Nutritionist’s Guide to Plant-Based BBQ- Summer Grilling, The Healthy Way](https://www.redefinemeat.com/blog/a-nutritionists-guide-to-plant-based-bbq-summer-grilling-the-healthy-way/): Let’s be honest, summer barbecues aren’t just about food. They’re about that smoky smell in the air, music in the background, someone inevitably burning the veg
- [Cow Meat Diagram: Understanding Primal and Subprimal Cuts](https://www.redefinemeat.com/blog/cow-meat-diagram-explained-redefine-meat/): The Basics Meat from a cow is split into large sections known as primal beef cuts. Within each primal cut there are subprimals, which are then broken down into 
- [Don’t Give Up Meat, Redefine It](https://www.redefinemeat.com/blog/dont-give-up-meat-redefine-it/): A Meat Lovers Survival Guide On their Journey to Veganism Veganuary is the ideal time to consider trying a vegan lifestyle. But, what does that entail if you’re
- [Foodservice at the forefront of Earth Day](https://www.redefinemeat.com/blog/earth-day/): Creative ideas to increase sustainability and drive awareness (and sales) We have come a long way since the first time that Earth Day was celebrated over 50 yea
- [Easy & Nutritious Meat-Free Lunches for Kids](https://www.redefinemeat.com/blog/easy-nutritious-meat-free-lunches-for-kids/): Packing a nutritious lunch without meat doesn’t have to mean boring sandwiches or plain veggies. With the right flavours and a little creativity, a meat-free lu
- [Your Impact on the Environment: Eating Meat](https://www.redefinemeat.com/blog/environmental-impact-of-eating-meat/): The Environmental Benefits of Switching to Meat Alternatives As January wraps up and Veganuary comes to an end, it’s the perfect time to look back on the sustai
- [Exploring the Future of Meat](https://www.redefinemeat.com/blog/exploring-the-future-of-meat/): At Redefine Meat, we don’t just follow food innovation- we drive it. Our mission is to create the most delicious and satisfying meat alternatives, built on alt 
- [Ground Beef Recipes from Around the World](https://www.redefinemeat.com/blog/ground-beef-recipes/): A Global Culinary Journey with Ground Beef Ground beef is a beloved staple in kitchens around the world, celebrated for its ability to bring hearty flavour and 
- [How Redefine Meat Is Breaking Barriers in the Plant Based Steak World (And Why It’s Way Cooler Than You Think)](https://www.redefinemeat.com/blog/how-redefine-meat-is-breaking-barriers-in-the-plant-based-steak-world-and-why-its-way-cooler-than-you-think/): Let’s face it: plant-based meat has been stuck in a loop of mince, sausages, and chicken nuggets for years. They’re everywhere, and while they’ve done wonders f
- [How to Cook Sausages - Types & Tips](https://www.redefinemeat.com/blog/how-to-cook-sausages-types-tips/): Some people are sausage purists, preferring sausages alone with simple sides such as mashed potatoes. The Brits are famous for their “bangers and mash.” Others 
- [How to Grill a Steak: A Creative Cook’s Guide](https://www.redefinemeat.com/blog/how-to-grill-a-steak/): For grill lovers, whole cuts, like steak or filet, remain the iconic dish. As the barbecue season fast approaches, steaks are set to dominate menus throughout t
- [Fact or Fiction: Setting the Record Straight on Plant-Based Meat](https://www.redefinemeat.com/blog/fact-or-fiction-plant-based-meat/): Whether you’re a hardcore carnivore, a flexitarian exploring new options, or a vegan in search of a little variety, there’s no denying plant-based meat is becom
- [IS PROCESSED FOOD BAD?](https://www.redefinemeat.com/blog/is-processed-food-bad/): Why Not All Processed Food Is Created Equal Processed food is often described as being high in salt, fat, sugar, calories, and preservatives. But is all process
- [MEAT CONSUMPTION](https://www.redefinemeat.com/blog/meat-consumption/): Meat is one of the most popular protein sources in the human diet. Its popularity can be seen worldwide, and is showing no signs of slowing down. Global meat pr
- [Meet the Meat Expert](https://www.redefinemeat.com/blog/meat-expert/): Most people are not familiar with the ‘meat science’ world. The truth is, meat is one of the most complex basics we use for food and it takes years to have a de
- [Meat-Free Dishes to Cook for Valentines Day](https://www.redefinemeat.com/blog/meat-free-dishes-to-cook-for-valentines-day/): Valentine’s Day is a celebration of love, and there’s no better way to express it than through food. Whether you’re setting the table for a romantic dinner, a c
- [How to Cook Meat in an Air Fryer: Tips, Tricks & the Health Advantages](https://www.redefinemeat.com/blog/meat-in-air-fryer/): Cooking meat in an air fryer is a convenient and health-conscious choice that can transform your meals. Here’s a guide to get you started, along with some of th
- [Meat the Mixed Diet Family](https://www.redefinemeat.com/blog/mixed-diet-family/): The Ups & Downs of Living in a Food-Diverse Household The food is ready, the table is set, and it’s time for dinner. But, for many families, the only common den
- [ANIMAL PROTEIN VS PLANT PROTEIN](https://www.redefinemeat.com/blog/plant-vs-animal-protein/): It’s a debate we see all around us these days: animal vs plant protein, what’s better? In a world of rising vegetarianism, veganism and meat consumption, the co
- [What Is a Plant-Based Diet (and Why Should We Care?)](https://www.redefinemeat.com/blog/plant-based-diet/): Everything you read nowadays seems to mention plant-based diets. Once an outlier, plant-based diets (known also as plant-based nutrition), has definitely entere
- [Price, Taste, and the Future of Meat: A Clear Guide to What’s on your Plate](https://www.redefinemeat.com/blog/price-taste-and-the-future-of-meat-a-clear-guide-to-whats-on-your-plate/): The way we eat is evolving. More people across the US and around the world are rethinking their relationship with meat. For some, it’s about health. For others,
- [What’s on Your Plate? Exploring the Key Nutritional Values of Red Meat vs. New-Meat](https://www.redefinemeat.com/blog/red-meat-vs-new-meat/): As more and more people try to cut down on their meat consumption for ethical, environmental, or even health reasons, plant-based alternatives have become more 
- [Redefine Meat & Moburst Bring Home Two Prizes at the 2022 Smarties Awards](https://www.redefinemeat.com/blog/redefine-meat-moburst-bring-home-two-prizes-at-the-2022-smarties-awards/): We’re delighted to announce that we struck gold at the prestigious EMEA 2022 MMA Smarties Awards, one of the most important marketing recognitions in Europe. Wi
- [Restaurant Menu Ideas](https://www.redefinemeat.com/blog/restaurant-menu-ideas/): Menus often dictate diners’ first impressions of a restaurant. They’re available online for previewing, on a stand or window outside of the restaurant itself, o
- [Sensory Panels: The Secret Ingredient to Creating New-Meat That Turns on All Your Senses](https://www.redefinemeat.com/blog/sensory-panels/): At Redefine Meat, we are passionate about meat and are also on a mission to revolutionize how you think about meat. Our aim? To create new-meat that is deliciou
- [The Structure of Meat](https://www.redefinemeat.com/blog/structure-of-meat/): Understanding the Science Behind Meat Composition Meat is defined by the Codex Alimentarius as “all parts of an animal that are intended for, or have been judge
- [Sodium in meat: balancing taste and nutrition at Redefine Meat](https://www.redefinemeat.com/blog/sodium-in-new-meat/): Sodium, commonly found in salt, is a fundamental component of our diet and essential for vital bodily functions. However, the presence of sodium in the foods we
- [The Frozen Advantage: Why It Works Better for Meat Alternatives](https://www.redefinemeat.com/blog/the-frozen-advantage-why-it-works-better-for-meat-alternatives/): When it comes to meat alternatives, format matters. While both frozen and chilled options have their place on the shelf (and in your kitchen), there are some cl
- [A Short Guide to Choosing Sustainable Proteins (Without Giving Up Your Love of Meat)](https://www.redefinemeat.com/blog/sustainable-proteins/): How do we calculate the “sustainability” of proteins? Thanks to the use of Life Cycle Assessments (LCAs) for different foods, and companies like Klimato that ma
- [The Rise of Reducetarianism: How Our Award-Winning Meat Products Fit In](https://www.redefinemeat.com/blog/the-rise-of-reducetarianism-how-our-award-winning-meat-products-fit-in/): Big news worth sharing: our flank steak and lamb kofta just picked up awards from the prestigious Guild of Fine Food. For us, it’s more than a trophy. It’s proo
- [The Smashburger Era: Why Everyone’s Obsessed](https://www.redefinemeat.com/blog/the-smashburger-era-why-everyones-obsessed/): Let’s talk about one of the biggest food trends sizzling on grills, TikTok feeds, and restaurant menus around the world: the smashburger. If you’re not already 
- [THE STORY OF REDEFINE MEAT](https://www.redefinemeat.com/blog/the-story-of-redefine-meat/): We sat down with CEO and Co-Founder of Redefine Meat , Eschar Ben Shitrit, to discuss everything to do with the brand – the journey so far, the future vision, t
- [Top Popular Italian Meat Dishes](https://www.redefinemeat.com/blog/the-top-popular-italian-meat-dishes/): Italy has it all. The glorious sun, winter snow, lakeside villages, coastal towns, centuries-old traditions, art, opera, fashion, and perhaps most famously of t
- [Top 8 Most Popular Asian Meat Dishes](https://www.redefinemeat.com/blog/top-8-most-popular-asian-meat-dishes/): Asian meat dishes are incredibly diverse, hailing from various countries and cities with different access to produce, spice preferences, and cooking techniques.
- [Understanding US Beef Grades and the Plant-Based Alternatives from Redefine Meat](https://www.redefinemeat.com/blog/understanding-us-beef-grades-and-the-plant-based-alternatives-from-redefine-meat/): If you’ve ever stood at the butcher counter and wondered what makes one cut of beef fancier than another, you’re not alone. The United States Department of Agri
- [Vegan Christmas Recipes](https://www.redefinemeat.com/blog/vegan-christmas-recipes/): Easy Festive Food Swaps for a More Plant-Based and Balanced Holidays The festive season is here, and you don’t have to compromise on flavour to enjoy a more bal
- [Vegan Cooking: Interview with Chef Omer Tal](https://www.redefinemeat.com/blog/vegan-cooking-interview-with-chef-omer-tal/): Intro: More to new-meat* than meets the eye A new wave of chefs is rethinking our relationship with meat and its place in our culinary landscape. One such visio
- [Vegan Dinner Ideas](https://www.redefinemeat.com/blog/vegan-dinner-ideas/): Whether you’re a full-time vegan, vegetarian, flexitarian, or a full-blown meat lover who’s trying to cut down, we’ve got a collection of vegan dinner ideas to 
- [Veganuary: Meaning and Recipes](https://www.redefinemeat.com/blog/veganuary-definition-recipes-tips/): Every January, millions of people around the world take on the Veganuary challenge—a month dedicated to trying a vegan lifestyle. It's more than just a personal
- [VEGAN STATISTICS – What is the Status?](https://www.redefinemeat.com/blog/vegan-statistics-what-is-the-status-in-2021/): There are an estimated 79 million vegans in the world. Sounds like a lot of people, right? Bear in mind that there’s 7.8 billion people in the world altogether,
- [What Are Food Additives: A Food Engineer’s Guide](https://www.redefinemeat.com/blog/what-are-food-additives/): Introduction As a food engineer, I often get asked about those cryptic ingredients listed on food labels. What exactly are these “additives”? How are they made?
- [What is Food Tech?](https://www.redefinemeat.com/blog/what-is-food-tech/): From smartphones to personalized nutrition, the impact of advanced technology and food science is only increasing. Society has come a long way in terms of the t
- [Why Do We Eat Meat? A Look at Our Evolving Relationship with Food](https://www.redefinemeat.com/blog/why-do-we-eat-meat-a-look-at-our-evolving-relationship-with-food/): Do Humans Need Meat to Survive? A Historical Perspective For thousands of years, meat has been central to human diets, shaping our evolution and cultural practi
- [Why is Eating Meat Bad For The Environment?](https://www.redefinemeat.com/blog/why-is-eating-meat-bad-for-the-environment/): Let’s start with these huge facts – the global meat industry was estimated to be worth 838.3 billion U.S. dollars in 2020, and is projected to grow to 1157.6 bi
- [Why Meat Tastes So Good: The Power of the Five Senses](https://www.redefinemeat.com/blog/why-meat-tastes-so-good/): Meat is one of the most complex food substances we know. When cooked, the combination of fat, sugar and protein produces thousands of unique volatile aromatic c

## Information
- [Our Story](https://www.redefinemeat.com/company/)
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## Frequently Asked Questions

### About Us

#### What is Redefine Meat Ltd?
We are a leader in the food-tech revolution that seeks to replace the meat industry’s outdated and resource-intensive production processes with advanced technologies and sustainable ingredients. Founded in 2018, Redefine Meat develops technology and processes that replicate the texture, flavour, and experience of eating traditional meat, but without using animal ingredients. We call this “new-meat.”
Source: https://www.redefinemeat.com/faq/#what-is-redefine-meat-ltd

#### Why did you establish Redefine Meat?
First and foremost, because we want to make a difference. Our vision is to create a world where anyone can enjoy a great meat-eating experience without compromise. We founded the company out of a passion for meat and a devotion to our planet. Raising livestock is an inefficient and environmentally unsustainable way to feed the world’s growing population. We recognise that many people love eating meat and continue to do so despite knowing the environmental consequences — after all, meat is tasty, readily available, and deeply embedded in tradition and social ties. This is why we need new-meat that can provide the delicious experience of traditional meat, while being good for the environment and kind to animals.
Source: https://www.redefinemeat.com/faq/#why-did-you-establish-redefine-meat

#### Why do you call your products ‘new-meat’ when they don’t contain animal meat?
Our products deliver an uncompromising and extraordinary culinary experience with the exact taste, texture, and aroma of traditional meat. Because they are engineered to functionally and culinarily replace traditional animal meat, we call them “new-meat”—redefining the category without utilizing animal-based ingredients or by-products.
Source: https://www.redefinemeat.com/faq/#why-do-you-call-your-products-new-meat-when-they-don-t-contain-animal-

#### What technology is behind Redefine Meat’s products?
Our proprietary technology is a combination of three main pillars: new-meat Science, Material Science, and “Meat Matrix Manufacturing.” Together, they create new-meat with the precise texture, aroma, and taste of traditional meat. Our Meat Matrix Manufacturing includes a range of advanced technologies, such as additive manufacturing, chosen and applied to each cut according to its properties and requirements.
Source: https://www.redefinemeat.com/faq/#what-technology-is-behind-redefine-meat-s-products

#### Are your products better for the environment than conventional meat?
Yes, absolutely. Livestock farming is one of the leading contributors to environmental degradation, greenhouse gas emissions, and deforestation. Our processes bypass the resource-heavy cycle of raising animals, utilizing significantly less land, water, and energy while producing drastically lower carbon emissions.
Source: https://www.redefinemeat.com/faq/#are-your-products-better-for-the-environment-than-conventional-meat

#### What are the environmental benefits of choosing new-meat over conventional meat?
Producing new-meat requires significantly less land, water, and energy than conventional livestock farming, and generates substantially lower greenhouse gas emissions. By bypassing the biological inefficiencies of raising animals for food, our process converts plant ingredients directly into a high-quality meat alternative — a far more resource-efficient pathway. Choosing new-meat is one of the most impactful individual food choices a person can make for the planet.
Source: https://www.redefinemeat.com/faq/#what-are-the-environmental-benefits-of-choosing-new-meat-over-conventi

#### Is the packaging recyclable?
We are committed to reducing our environmental footprint across our entire operation, including packaging. Recyclability varies by market and packaging format. Please refer to the recycling symbols on your product’s packaging and follow local recycling guidelines. We are continuously working to improve the sustainability of our packaging materials.
Source: https://www.redefinemeat.com/faq/#is-the-packaging-recyclable

### Product

#### Does new-meat taste and feel like real meat?
That is precisely what we set out to achieve. Redefine Meat products are engineered to replicate the fibrous texture, juicy mouthfeel, aroma, and flavour of traditional meat cuts. Unlike many plant-based products that approximate the taste of minced or processed meat, our technology enables us to produce whole-muscle-style cuts with genuine bite and marbling. We encourage you to try it and judge for yourself.
Source: https://www.redefinemeat.com/faq/#does-new-meat-taste-and-feel-like-real-meat

#### What products do you currently offer?
Our diverse portfolio is designed to meet the demands of both home cooks and professional kitchens. Key products include: award-winning Redefine Beef Flank, Redefine Premium Burger, Redefine Beef Mince, Redefine Lamb Kebab Mix, Redefine Bratwurst, Redefine Pulled Pork, and Redefine Steak Pieces. You can find the full list of products on our website.
Source: https://www.redefinemeat.com/faq/#what-products-do-you-currently-offer

#### What are Redefine Meat products made from?
Redefine Meat products are made from sustainable, nutritious, and readily available ingredients including plant-based proteins, plant-based fats and other functional ingredients.
Source: https://www.redefinemeat.com/faq/#what-are-redefine-meat-products-made-from

#### Do your products contain artificial flavours, colours, or preservatives?
We keep our recipes as simple as possible and are fully transparent about every ingredient we use. Our products are coloured with plant-derived colours such as beetroot red, and we use flavourings to deliver the authentic taste and aroma of meat. To keep our products safe and fresh throughout their shelf life, we rely primarily on advanced preservation and protective packaging, supported by a small number of food-safe ingredients where needed. Every ingredient and additive we use is approved for food use in each market where we sell and is always declared in full in the ingredient list on the packaging and on our website. If you have a question about a specific ingredient, our team is happy to help.
Source: https://www.redefinemeat.com/faq/#do-your-products-contain-artificial-flavors-colors-or-preservatives

#### Are your products processed?
Yes. In fact, most of the things we eat go through processing, including many “simple” or “healthy” foods such as yogurt, oil, and bread. The negative perception behind the term “processed” stems mainly from foods high in fat and sugar that are designed to satisfy immediate cravings at the expense of health and nutritional values. Our products are carefully processed to structure plant proteins and vegetable fats into a complex meat-like matrix while maintaining strict, high-quality nutritional standards.
Source: https://www.redefinemeat.com/faq/#are-your-products-processed

#### How does Redefine Meat compare nutritionally to traditional meat?
Just as every cut of traditional meat varies in its nutritional composition, so do our products. Our premium cuts are high in plant protein and comparatively low in fat, and they contain no dietary cholesterol and no animal-based saturated fats. Exact values differ by product, so please check the nutrition table on the pack or on that product’s page for the figures that apply to it, and consult a nutrition professional about individual dietary needs.
Source: https://www.redefinemeat.com/faq/#how-does-redefine-meat-compare-nutritionally-to-traditional-meat

#### What type of protein do your products contain, and can you get enough protein on a plant-based diet?
Yes, it is entirely possible to get enough protein on a plant-based diet. Our products contain a high-quality blend of vegetable proteins taken from various sources, primarily soy and pea protein.
Source: https://www.redefinemeat.com/faq/#what-type-of-protein-do-your-products-contain-and-can-you-get-enough-p

#### Are there health concerns from the consumption of soy?
Soy is one of the plant proteins we use, alongside pea protein. It is a long-established food ingredient, eaten around the world for centuries, and every ingredient we use is approved for food use in each market where we sell. Soy is a declared allergen, so where a product contains it you will always find it stated in the ingredient list on the pack and on that product’s page. If you have questions about soy in relation to your own diet, we would encourage you to speak to a doctor or a registered dietitian.
Source: https://www.redefinemeat.com/faq/#are-there-health-concerns-from-the-consumption-of-soy

#### Are your products vegan?
Yes. All Redefine Meat products are 100% animal-free. We believe that everyone can and should enjoy our new-meat whether they are omnivores, flexitarians, vegetarians, or vegans.
Source: https://www.redefinemeat.com/faq/#are-your-products-vegan

#### Do your products contain GMOs?
No. Redefine Meat products are plant-based, crafted with non-GMO ingredients, and contain no animal-based ingredients or by-products.
Source: https://www.redefinemeat.com/faq/#do-your-products-contain-gmos

#### Are your products gluten-free?
Some of our products contain gluten while others do not. Please always refer to the specific packaging of each product or check our official website for the most up-to-date and localized product formulation listings.
Source: https://www.redefinemeat.com/faq/#are-your-products-gluten-free

#### What allergens are present in your products?
For each product the allergens are stated on the packaging and on our website.
Source: https://www.redefinemeat.com/faq/#what-allergens-are-present-in-your-products

#### Are your products certified Kosher?
Yes, most Redefine Meat products are certified Kosher, except for our pork-style products — Redefine Pulled Pork and Redefine Bratwurst. Please note that the certifying Kosher authority may vary depending on the production facility and market region.
Source: https://www.redefinemeat.com/faq/#are-your-products-certified-kosher

#### Are your products suitable for Halal consumption and/or certified Halal?
Yes, Redefine Meat products are suitable for Halal consumption. Products manufactured in Europe are certified Halal, with the exception of our pork-style products — Redefine Pulled Pork and Redefine Bratwurst.
Source: https://www.redefinemeat.com/faq/#are-your-products-suitable-for-halal-consumption-and-or-certified-hala

#### Are your products certified organic (BIO)?
Our standard portfolio focuses on utilizing scalable, high-quality plant proteins to replace commercial livestock; they are not certified organic (BIO) unless explicitly specified on localized retail packaging.
Source: https://www.redefinemeat.com/faq/#are-your-products-certified-organic-bio

#### Why are there white spots in the Pulled products?
Just like traditional meat, our new-meat contains fat, which is what gives it a rich mouthfeel. The white spots are the plant-based fats we add to deliver a full, juicy and authentically meaty experience — they render down during cooking, exactly as fat does in traditional meat. The ingredients for any given product are always declared in full on the pack and on that product’s page.
Source: https://www.redefinemeat.com/faq/#why-are-there-white-spots-in-the-pulled-products

#### What is the product’s shelf-life and storage protocol?
For frozen products (foodservice and retail): Keep frozen at or below -18°C. Shelf-life is generally 15–18 months from production. For chilled retail products: Keep refrigerated at a maximum of +7°C. Shelf-life is generally 17-24 days. We highly recommend checking the exact expiration date clearly printed on the packaging.
Source: https://www.redefinemeat.com/faq/#what-is-the-product-s-shelf-life-and-storage-protocol

#### For frozen products that require defrosting before cooking: how long after defrosting can you use the product?
Defrosting times and post-defrost use periods vary by product. Always defrost under refrigeration (never at room temperature), and follow the specific instructions printed on your product's packaging or check the product page on our website. For the recommended defrosting time and how long the product can be kept refrigerated after defrosting before use. As with traditional meat, we do not recommend refreezing a product once it has been defrosted.
Source: https://www.redefinemeat.com/faq/#for-frozen-products-that-require-defrosting-before-cooking-how-long-af

#### Can I cook Redefine Meat products from frozen?
The recommended cooking method varies from product to product. Some products can be cooked directly from frozen, while others require defrosting first. Please refer to the cooking guidelines on the product packaging or on our website for specific instructions.
Source: https://www.redefinemeat.com/faq/#can-i-cook-redefine-meat-products-from-frozen

#### Can you reheat cooked new-meat?
Yes! As long as the product is kept covered in the refrigerator, roasted, cooked, or pan-sautéed new-meat can be safely reheated after its initial preparation.
Source: https://www.redefinemeat.com/faq/#can-you-reheat-cooked-new-meat

#### Is it safe to consume Redefine Meat products raw?
No, our products are only suitable for consumption after thorough cooking. Follow the recommended preparation methods — such as pan-sautéing, grilling, or baking — and ensure the centre reaches an internal temperature of 72°C. Do not eat or serve raw.
Source: https://www.redefinemeat.com/faq/#is-it-safe-to-consume-redefine-meat-products-raw

### Other

#### Where can I buy Redefine Meat in the UK?
You can buy Redefine Meat products at Tesco and ASDA, in store and online, and online at OCADO. Use Where to Find to find a store near you.
Source: https://www.redefinemeat.com/faq/#Where-can-I-buy-Redefine-Meat-in-the-UK

#### Where can I buy / find your products?
New-meat is offered at thousands of locations all over Europe, USA and the Middle East, spanning some of the world’s best restaurants, steakhouse chains, premium butcher shops, and leading online or physical retailers like Tesco (UK), Ocado (UK), ASDA (UK), Coop (Switzerland), Jumbo, Albert Heijn, and Crisp (Netherlands). Visit our website regularly, as new retail and foodservice partners are added frequently.
Source: https://www.redefinemeat.com/faq/#where-can-i-buy-find-your-products

#### Can I order Redefine Meat products online directly from your website?
We do not currently offer direct online ordering through our website. Our products are available through a growing network of retail partners, e-commerce platforms, and foodservice operators. Please visit our website’s store locator to find the nearest stockist or online retailer in your region.
Source: https://www.redefinemeat.com/faq/#can-i-order-redefine-meat-products-online-directly-from-your-website

#### I am a chef or restaurant owner. How can I start serving Redefine Meat?
We would love to work with you. Redefine Meat is distributed through a network of specialist food distributors and wholesalers across Europe, the USA, and the Middle East. Please contact us via the foodservice enquiry form on our website, or reach out to your local Redefine Meat representative, and our culinary team will be happy to arrange a product tasting and discuss options for your kitchen.
Source: https://www.redefinemeat.com/faq/#i-am-a-chef-or-restaurant-owner-how-can-i-start-serving-redefine-meat

#### I have a question or complaint about a product. How do I contact you?
We are always happy to hear from you. For product questions, feedback, or complaints, please contact us via the contact form on our website at www.redefinemeat.com. For complaints, please include the product name, BBD (Best Before Date printed on packaging), and a description of your experience so we can assist you as quickly as possible.
Source: https://www.redefinemeat.com/faq/#i-have-a-question-or-complaint-about-a-product-how-do-i-contact-you