about the

United by three strong motivational factors, the love of meat, compassion for animals, and concern about the planet that we are leaving for our children—we are devoted to reconciling our hunger for meat and our future. How can we continue to enjoy eating meat without the use of animals and industrial processes that are destroying our planet.  

Bringing together Israel’s culture of innovation in digital printing, additive manufacturing and food technology, we believe that we have the unique ability to dramatically transform the conventional meat and food industries. 


meet the

Eshchar Ben Shitrit 



HP-Indigo, Highcon

Adam Lahav



HP-Indigo, Gencell, Storedot

Danny Mandelik


PhD Physics

Coloright, Noveto, Negevtech

Daniel Dikovsky

Head of Technology & Innovation

PhD Biomedical Eng.


Shahar Laron

Operations Director

BSc Biotech and Food Eng.

Sabra-USA, Strauss Israel

Shai Hayman 

R&D Chef

Manresa, The Aviary

Omer Fruchter

Senior Product Manager

LL.B., BA Economics & MBA

Unilever Food Solutions, Loreal 

Anat Bley

Food Quality Assurance Manager

BSc Biotechnology Eng. & MBA

Prince Tahina, Soglowek

Oded Halevi

Technology & Innovation, Senior Researcher

PhD Chemistry

Sagee Schachter

Process Dev. Team Leader 


Gur Shapira

Director of Mechanical Engineering

BSc Mechanical Eng.

EFI, Scodix

Eyal Comforti

Senior System Engineer

PhD Physics

Wi-Charge, Nova, Negevtech

 Nina Bochner

R&D Senior Food Technologist 

BSc Chemistry & Biology

 Tara Dairy, Solbar

Alexey Tomsov 

Senior Food Engineer

MSc Biotechnology & Food Eng.

BEC, Technion

Nir Hazan

Senior Food Technologist

BSc Food Science

Unilever, Solbar

Harel Aqua

R&D Integrator


Giries Kdess

Mechanical Engineer

MSc Mechanical  Eng.


Or Sabbah

Integration Team Leader

Practical Mechanical Eng.

XJET, Landa Labs

Dafna Tulman

Food Technologist 

BSc Biology &
BSc Nutrition Sciences

Darya Israeli

Food Technologist 

BSc Biochemistry & Food Science

Shelly Shahar

Food Technologist 

BSc Food Science

Nestle Ice Cream

Omri Shapira

Software Engineer    

BSc Software Eng.


Jonathan Hausner

Technology & Innovation, Researcher    BSc Materials Eng. & Chemistry

Moran Cohen

Research Assistant

    BSc Biochemistry &

Food Science

Rafi Toledano

Food Systems Technician

BSc Mechanical Eng.

Hay Shaino

R&D Integrator   

Practical Electronic Eng.

Solaredge, Ottopia

Zohar Sessler

Food Researcher  

 BSc Biochemistry & Food Science 

 Pastry cook

Ravid Hoomash

R&D Integrator

Stav Avnit

R&D Integrator    

Mor Kalimi

Lab Technician  


Eliav Ben David

R&D Integrator

Practical Electronic Eng.

Kfir Avni

Practical Engineer  

HP Indigo

Alon Peled

R&D Chef

Abie Restaurant

Shmulik Ittah

Technology Consultant

PhD Biology

Pepticom, Seevix

Ayelet Seroussi 

Operations Manager

BA English Lit.

GenCell, Landa Digital Printing

Sarit Kamper

Administrative & Project Manager    

    Meatless Monday, Vegan Friendly


Edwin Bark 

Former CEO at Nestle's Europe Plant-Based meat division

Arik Yaari 

Former EVP at Teva Pharmaceuticals

Mitchell Presser

Partner at Freshfields Bruckhaus Deringer

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