United by three strong motivational factors, the love of meat, compassion for animals, and concern about the planet that we are leaving for our children—we are devoted to reconciling our hunger for meat and our future. How can we continue to enjoy eating meat without the use of animals and industrial processes that are destroying our planet.
Bringing together Israel’s culture of innovation in digital printing, additive manufacturing and food technology, we believe that we have the unique ability to dramatically transform the conventional meat and food industries.
Eshchar Ben Shitrit
MBA, Hebrew U
HP-Indigo, Gencell, Storedot
PhD Physics, Weizmann Institute of Science
Coloright, Noveto, Negevtech
Head of Technology & Innovation
PhD Biomedical Eng., Technion
Process Engineer & Design
Manresa, The Aviary
Director of Mechanical Engineering
BSc. Mechanical Eng., TLV U.
Lead Food Technologist
BSc Chemistry & Biology, Ariel U.
Tara Dairy, Solbar
BSc Biochemistry, Hebrew U.
Senior Food Technologist
BSc Food Science, Hebrew U.
Senior Food Engineer
MSc Biotech and Food Eng., Technion
BA English Lit. , Hebrew U.
GenCell, Landa Printing
PhD Biology, Hebrew U.
Mechanics Practical Eng., Ruppin Academic Center
XJET, Landa Labs
Mechanical Engineering, Afeka College
Plant Sciences, Hebrew U
BSc. Biology, Bar Ilan U
BSc. Nutrition sciences, Peres Academic Center
Former CEO at Nestle's Europe Plant-Based meat division
Former EVP at Teva Pharmaceuticals
Partner at Freshfields Bruckhaus Deringer