about the

United by three strong motivational factors, the love of meat, compassion for animals, and concern about the planet that we are leaving for our children—we are devoted to reconciling our hunger for meat and our future. How can we continue to enjoy eating meat without the use of animals and industrial processes that are destroying our planet.  

Bringing together Israel’s culture of innovation in digital printing, additive manufacturing and food technology, we believe that we have the unique ability to dramatically transform the conventional meat and food industries. 


meet the

Eshchar Ben Shitrit 


MBA, Hebrew Uni.

HP-Indigo, Highcon

Adam Lahav



HP-Indigo, Gencell, Storedot

Dani Mandelik


PhD Physics, Weizmann

Coloright, Noveto, Negevtech

Alexey Tomsov 

Senior Food Engineer

MSc Biotechnology and Food Engineering, Technion

Sagee Schachter

Integration & Design

B.Design, H.I.T

Shai Hayman 

R&D Chef

Manresa, The Aviary

Dafna Tulman

Food Researcher

BSc Life science, Bar-Ilan

Alona Shevdov

R&D Integrator

Mechanical Engineering, Afeka

Haim Elbaz

Food Researcher

 Plant science, Hebrew Uni.


Edwin Bark 

Former CEO at Nestle's Europe Plant-Based meat division

Arik Yaari 

Former EVP at Teva Pharmaceuticals

Mitchell Presser

Partner at Freshfields Bruckhaus Deringer

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