United by three strong motivational factors, the love of meat, compassion for animals, and concern about the planet that we are leaving for our children—we are devoted to reconciling our hunger for meat and our future. How can we continue to enjoy eating meat without the use of animals and industrial processes that are destroying our planet.
Bringing together Israel’s culture of innovation in digital printing, additive manufacturing and food technology, we believe that we have the unique ability to dramatically transform the conventional meat and food industries.
Eshchar Ben Shitrit
MBA, Hebrew Uni.
HP-Indigo, Gencell, Storedot
PhD Physics, Weizmann
Coloright, Noveto, Negevtech
Senior Food Engineer
MSc Biotechnology and Food Engineering, Technion
Integration & Design
Manresa, The Aviary
BSc Life science, Bar-Ilan
Mechanical Engineering, Afeka
Plant science, Hebrew Uni.
ADVISORY & BOARD
Former CEO at Nestle's Europe Plant-Based meat division
Former EVP at Teva Pharmaceuticals
Partner at Freshfields Bruckhaus Deringer