about the

United by three strong motivational factors, the love of meat, compassion for animals, and concern about the planet that we are leaving for our children—we are devoted to reconciling our hunger for meat and our future. How can we continue to enjoy eating meat without the use of animals and industrial processes that are destroying our planet.  

Bringing together Israel’s culture of innovation in digital printing, additive manufacturing and food technology, we believe that we have the unique ability to dramatically transform the conventional meat and food industries. 


meet the

Eshchar Ben Shitrit 


MBA, Hebrew U

HP-Indigo, Highcon

Adam Lahav



HP-Indigo, Gencell, Storedot

Danny Mandelik


PhD Physics, Weizmann Institute of Science

Coloright, Noveto, Negevtech

Daniel Dikovsky

Head of Technology & Innovation

PhD Biomedical Eng., Technion


Sagee Schachter

Process Engineer & Design

B.Design, H.I.T

Shai Hayman 

R&D Chef

Manresa, The Aviary

Gur Shapira

Director of Mechanical Engineering

BSc. Mechanical Eng., TLV U. 

EFI, Scodix

 Nina Bochner

Lead Food Technologist

BSc Chemistry & Biology, Ariel U.

 Tara Dairy, Solbar

Daria Israeli

Food Technologist 

BSc Biochemistry, Hebrew U.

Nir Hazan

Senior Food Technologist

BSc Food Science, Hebrew U. 

Unilever, Solbar

Alexey Tomsov 

Senior Food Engineer

MSc Biotech and Food Eng., Technion

Ayelet Seroussi 

Operations Manager

BA English Lit. , Hebrew U.

GenCell, Landa Printing

Shmulik Ittah

Technology Consultant

PhD Biology, Hebrew U.

Pepticom, Seevix

Or Sabbah

R&D Integrator

Mechanics Practical Eng., Ruppin Academic Center

XJET, Landa Labs

Alona Shevdov

R&D Integrator

Mechanical Engineering, Afeka College


Haim Elbaz

Food Researcher

 Plant Sciences, Hebrew U

Dafna Tulman

Food Researcher

BSc. Biology, Bar Ilan U

BSc. Nutrition sciences, Peres Academic Center


Edwin Bark 

Former CEO at Nestle's Europe Plant-Based meat division

Arik Yaari 

Former EVP at Teva Pharmaceuticals

Mitchell Presser

Partner at Freshfields Bruckhaus Deringer

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