Mission

GREAT NEW-MEAT,
WITHOUT COMPROMISE.

We believe that the world deserves new-meat, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture and aroma, without compromise.

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.

REDEFINE MEAT PORTFOLIO

FOR RESTAURANTS, EVENTS AND CATERING

Our broad portfolio of new-meat provides a premium culinary experience for any type of cuisine, and is suitable for any diet. Created with meat experts and loved by chefs, Redefine Meat products are revolutionizing foodservice with their taste, texture and versatility.  

Take Part in the Revolution

DISCOVER NEW-MEAT

Our professional product line of new-meat products has been custom designed to meet the demands and high standards of professional kitchens. Join us!
DISCOVER MORE