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The versatile and delicious New-Meat™ is a pleasure to cook with. With its delightfully juicy and meaty texture, it’s the ideal base for any minced beef dish.

Made with plant-based ingredients, enjoy a great meat-eating experience without compromising on taste, health, or sustainability.

All Redefine Meat™ products are made from non-GMO, plant-based ingredients, are antibiotic and cholesterol-free, and do not contain any animal-based ingredients or by-products.

Water, Plant Proteins (Soy Protein, Pea Protein), Coconut Fat (Fully Hydrogenated), Rapeseed Oil, Onion, Thickener: Methylcellulose, Maltodextrin, Flavourings, Salt, Barley Malt Extract, Spices, Colour (Beetroot Red), Cranberry Juice, Iron.

Amount per 100gr (Quantity)
Energy 732KJ/176 Kcal
Total Fat 12g
Total Carbohydrates (g)
of which sugars
Fibre 3g
Proteins 10.5g
Salt 0.63g
Containing: Soy, Coconut, Barley-Gluten.
May contain: Nuts (Almonds, Brazil nut, Cashew, Chestnuts, Hazelnut, Macadamia nut, Pecan, Pine nuts, Pistachio, and Walnuts), Peanuts, Wheat-Gluten, Rye-Gluten, Oat- Gluten, Sesame, Celery, Mustard, Eggs, Milk.

Suitable for eating only after roasting or frying. Preparation suggestion using a pan:

  1. Thaw the desired amount for the intended portion in refrigerator
  2. Heat oil in a pan over low to medium flame
  3. Add the product to the pan
  4. Fry for at least 9 minutes, until browned
  5. Plate, serve, and enjoy!


The Meat You Love,
Any Way You Slice It

Hungry for more choices than just the same old minced alt-meat patties? Explore our vast selection of top-shelf cuts guaranteed to satisfy any sized appetite.