Mission

GREAT NEW-MEAT,
WITHOUT COMPROMISE.

We believe that the world deserves new-meat, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture and aroma, without compromise.

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.

REDEFINE MEAT PORTFOLIO

FOR RESTAURANTS, EVENTS AND CATERING

Our broad portfolio of new-meat provides a premium culinary experience for any type of cuisine, and is suitable for any diet. Created with meat experts and loved by chefs, Redefine Meat products are revolutionizing foodservice with their taste, texture and versatility.  

Take Part in the Revolution

DISCOVER NEW-MEAT

Our professional product line of new-meat products has been custom designed to meet the demands and high standards of professional kitchens. Join us!
DISCOVER MORE
Our Recipes
Any Meat Imaginable,
Reimagined

With a wide range of meaty flavours and textures, the possibilities of using new-meat in new and exciting culinary creations are endless. After all, in Thomas Edison’s words “success is 1% inspiration and 99% perspiration”. Dare to invent and share your creativity with us!

Layered Aubergine Moussaka
Asian Pomelo Salad with Flank Steak
Stuffed Onions with Lamb Kofta and Quinoa
Neapolitan Pizza with Redefine Pulled Beef
Redefine Pulled Beef & Mulled Wine Pie
Redefine Beef Flank with cherry sauce
Redefine Pulled Pork Croquette
Mini Yorkies with Redefine Flank Steak
Soy Glazed Redefine Beef Flank
Redefine Beef Flank Pithivier
Boxing Day Sandwich with Redefine Pulled Beef
Classic Puff Pastry Vol-au-Vents with Redefine Ragout
Cabbage Rolls with Mashed Potatoes
Beef Roulade with Red Cabbage and Boiled Potatoes
Cranberry Boeuf Bourguignon
Redefine Plum & Gin Glazed Beef Flank
Redefine Pulled Beef & Mulled Wine Pie
Burger with Cranberry, Onion Jam and Goat's Cheese
Bratwurst with Potato Salad and Cranberry Sauce
Redefine Sticky Beef Meatballs
REDEFINE LAMB SPRING ROLLS
Halloween Bratwurst Sausage Mummies
Jack-O'-Lantern Meat & Pumpkin Pie
Green Curry with Redefine Minced Beef
Redefine Beef Flank, green goddess salad
Goulash with Flank Steak
Classic Redefine Premium Burger
Pulled New- Meat Fajitas
Redefine Flank Skewers cooked in Air Fryer
Redefine Spiced Lamb Kofta
Pasta & Pulled Beef Casserole
Smash-Burger in a Tortilla
Kids’ Spaghetti with Tomato Sauce
Flank Steak with Chimichurri Sauce
Flank Steak with Mashed Potatoes
Flank Steak and Vegetables on Skewers
Massaman Curry with Flank Steak
Flank Steak with Corn Salsa
Flank Steak with Miso butter
Bao Buns with Teriyaki glazed Flank
Teriyaki Flank Steak
Flank Steak with Plant-based Béarnaise
Lamb Kofta Mix "Arais" with Tahini
Lamb Kofta on Rosemary Sprig Skewers alongside fresh salad
Lamb Kofta Mix on Rosemary Sprig Skewers
Classic Burger with Pickles, Tomato, Red Onion and Lettuce
BURGER WITH BLUE CHEESE AND PEARS
Grilled Bratwurst on a Bun
Bratwurst with Baked Potatoes and Tomato Salad
Roasted Stuffed Tomatoes
REDEFINE SMASHED LAMB HOT CROSS BUN
REDEFINE EASTER LAMB PIE
BEEF SARMA TEL PEYNIR AND BROCCOLI
BEEF SARMA TEL PEYNIR WITH CHILLI SAUCE
Beef Flank With Cherry Sauce
PULLED PULLED BEEF & NO-EGG FRIED RICE
REDEFINE CHRISTMAS BRATWURST & PULLED PORK SANDWICH
Lamb Patties with Tzatziki
LOADED BRATWURST DOG
PULLED BEEF THAI STIR FRY
PULLED BEEF SHAWARMA
BEEF MEATBALLS WITH MASH
PULLED BEEF RAGU
BRATWURST WITH MASHED POTATOES
BURGER WITH CHEDDAR SAUCE
BRATWURST IN RED WINE SAUCE
PULLED PORK QUESADILLA
LAMB KOFTA WITH CHARRED EGGPLANT AND YOGURT
LAMB KOFTA WITH BAKED EGGPLANT
LAMB KOFTA WITH KALE SALAD
Redefine Pro Bratwurst on a Roll
Redefine Pro Bratwurst with Mashed Potatoes and Peas
Redefine Pro Bratwurst with Stir-fried Vegetables
New-meat Currywurst with Belgian Fries
Pulled Beef & Braised Spinach
Redefine Pulled Beef Bao
New-meat Mexican Nachos
New-meat Mexican Tacos
New-meat Mexican Quesadillas
Beef Flank with Mashed Potatoes
Beef Flank in Red Wine Sauce
Beef Flank “Brisket” Sandwich