Did You Know?

We commercially launched the world’s first plant-based premium cuts – to the acclaim of diners, critics and chefs. For a long time, this had been considered technologically impossible.

The world’s leading meat masters work with us because we value their legacy. In fact, four leading Michelin-star chefs joined forces with us to launch new-meat in one single global culinary celebration.

The beef industry is one of the three leading contributors to the climate crisis; the amount of water required to produce 1 kg of beef is equal to one person’s *yearly* drinking water uptake. The production of new-meat is 95% more efficient!
NEW-MEAT PRODUCT PORTFOLIO
Our Products
REDEFINE Premium Burger
Redefine PRO Premium Burger
REDEFINE Lamb Kebab Mix
Redefine PRO Lamb Kebab Mix
REDEFINE Beef Mince
REDEFINE Beef Flank
REDEFINE Merguez
Redefine PRO Sausage
REDEFINE Bratwurst
Redefine PRO Bratwurst
REDEFINE Pulled Pork
REDEFINE Pulled Beef
Redefine PRO Pulled Beef
REDEFINE Pulled Lamb
REDEFINE Burger
REDEFINE Lamb Kofta Mix
Kofta
REDEFINE Premium Burgers
Burger
REDEFINE Bratwurst
Bratwurst
REDEFINE Pulled Beef
Pulled Beef
REDEFINE Beef Mince
Lasagne
REDEFINE Flank Steak
Flank Steak
REDEFINE Beef Mince (6kg)
REDEFINE Breakfast Sausage (5kg)
Redefine Breakfast Sausage
REDEFINE Beef Fillet
Beef-Fillet_frites
REDEFINE Shawarma
Pasta with New-Meat
Our