Mission

GREAT NEW-MEAT,
WITHOUT COMPROMISE.

We believe that the world deserves a new-meat, a plant-based meat, that’s not only good for the environment but is also kind to animals. With its taste, texture, and aroma, Redefine Meat’s new-meat delivers an uncompromising and extraordinary culinary experience.

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.

Flank Steak
Flank Steak
A premium cut created for meat lovers
Lamb Kofta Mix
The full flavours of the Mediterranean
Beef Mince
The perfect base for any dish and recipe
Premium Burgers
Coarsely ground for a perfect bite
Pulled Beef
Versatile, easy to prepare and delicious
Bratwurst
Plump, juicy, pork-flavoured sausage
Pulled Pork
Packed with pork flavours, versatile, ready in minutes
REDEFINE MEAT PORTFOLIO

FOR RESTAURANTS, EVENTS AND CATERING

Our broad portfolio of new-meat provides a premium culinary experience for any type of cuisine, and is suitable for any diet. Created with meat experts and loved by chefs, Redefine Meat products are revolutionizing foodservice with their taste, texture and versatility.  

Pulled Beef
Pulled Beef
Pulled Beef
The irresistible mouthfeel of slow-cooked beef
Pulled Lamb
Pulled Lamb
Pulled Lamb
Lush and rich, with distinct lamb notes
Pulled Pork
Pulled Pork
Pulled Pork
Delectable, flavorful and versatile
Bratwurst
Bratwurst
Bratwurst
A plump, pork-flavored sausage with a snap
Beef Flank
Beef Flank
Beef Flank
Created to delight a meat-lover’s palate
Beef Fillet
Beef Fillet
Beef Fillet
Bold, Juicy, and Unforgettable
Lamb Kabab Mix
Lamb Kabab Mix
Lamb Kabab Mix
Loaded with rich flavor, seasoned to perfection
Merguez
Merguez
Merguez
Piquant, scrumptious, Mediterranean style
Beef Mince
Beef Mince
Beef Mince
Take your culinary creativity in any direction
Premium Burger
Premium Burger
Premium Burger
Juicy, mouthwatering, coarsely ground
Burger
Burger
Burger
Our delicious burger in a 100g patty size.
Beef Mince (6kg)
Beef Mince (6kg)
Beef Mince (6kg)
Our versatile and delicious beef mince now in 6kg.
Breakfast Sausage (5kg)
Breakfast Sausage (5kg)
Breakfast Sausage (5kg)
Bringing the classic, savoury taste for a hearty breakfast.
Take Part in the Revolution

DISCOVER NEW-MEAT

Our professional product line of new-meat products has been custom designed to meet the demands and high standards of professional kitchens. Join us!
DISCOVER MORE
RECIPES
Any Meat Imaginable,
Reimagined

Check out our new-meat Recipes. With a wide range of meaty flavors and textures, the possibilities for using new-meat️ in new and exciting culinary creations are endless. Remember success in the kitchen, to paraphrase Thomas Edison, is “1% inspiration and 99% perspiration”. Be inventive and share your creativity with us!

All recipes
Grilled Flank Steak with Veggie Skewers & Creamy Vegan Ranch
A perfectly seared steak paired with charred vegetables & a smooth, herby sauce.
Redefine Burger with Onion Rings and Homemade BBQ Sauce
A juicy burger layered with fresh toppings and paired with a refreshing, crisp slaw.
The Ultimate Grilled Burger with Crunchy Coleslaw
Bold, spiced flavours with a zesty kick.
Mediterranean-Style Grilled Kebab Skewers
Bold, spiced flavours with a zesty kick.
Redefine Smoked Bratwurst with a Tangy Potato Salad
A smoky, flavourful BBQ favourite with a tangy side.
Bunny-Shaped Easter Meatloaf with Redefine Beef Mince
Redefine Smashed Lamb Hot Cross Bun
Caper aioli, fennel slaw and watercress
Layered Aubergine Moussaka
with Redefine Beef Mince
Stuffed Onions with Lamb Kofta and Quinoa
Served with a Rich Pomegranate Glaze
Asian Pomelo Salad with Flank Steak
Argentinian-Style Pulled Beef Ciabatta
With Marinated Roasted Peppers, Pickled Red Onion, and Garlic Aioli
Meat and Rice Patties
A delicious and easy-to-make recipe for meat and rice patties, perfect for a family dinner.
Neapolitan Pizza with Redefine Pulled Beef
Croissant Sandwich
With Redefine Pulled Beef and Roasted Peppers
Steak with Red Port Sauce
A Hearty Holiday Meal to Impress your Guests
Beef Roulade with Red Cabbage and Boiled Potatoes
A Christmas Classic
Cranberry Boeuf Bourguignon
A Festive Take on a French Classic
Redefine Plum & Gin Glazed Beef Flank
A Festive Favourite with a Fruity Kick
Redefine Pulled Beef & Mulled Wine Pie
Served with Roasted Leeks
Redefine Sticky Beef Meatballs
Served with Pomegranate
REDEFINE LAMB SPRING ROLLS
A festive favourite with a fruity kick
Festive Chestnut Pumpkins
Chestnut pumpkin stuffed with a rich mixture of ground beef (Redefine style), aromatic rice, and crispy pine nuts.
Pulled Beef Pastry
A classic dish with a modern twist: Redefine pulled beef, rich in flavour, wrapped in puff pastry.
French-Style Flank Steak with Roasted Cabbage
Juicy and tender flank steak paired with sweet, caramelized roasted cabbage, drizzled in a rich brown butter sauce.
Flank Steak with Kohlrabi Cream and Vegetables
Creamy kohlrabi puree topped with seared Redefine flank steak and sautéed mushrooms, peas, and chestnuts.
Redefine Pulled Beef Asado
Redefine pulled beef, cooked in white wine with colorful root vegetables.
Classic Puff Pastry Vol-au-Vents with Redefine Ragout
A Dutch Delight with a Modern Twist
Burger with Cranberry, Onion Jam and Goat's Cheese
A Wintery Flavour Experience
Cabbage Rolls with Mashed Potatoes
A Beloved Tradition on your Plate
Bratwurst with Potato Salad and Cranberry Sauce
A New Take on the German Christmas Classic
Jack-O'-Lantern Meat & Pumpkin Pie
Halloween Bratwurst Sausage Mummies
A Tropical Tradition on your Plate
Green Curry with Redefine Minced Beef
A Tropical Tradition on your Plate
Redefine Beef Flank, green goddess salad
Classic Redefine Premium Burger
Cooked in an Air fryer
Redefine Flank Skewers cooked in Air Fryer
Redefine Flank Bruschetta
Flank bruschetta with tomato, basil and tartar sauce
Grilled Flank Steak Skewers
With Flatbread and Charred Vegetables
Flank Bourguignon
The plant-based take on the classic French dish
Goulash with Flank Steak
The classic dish along white rice
Flank Steak Fries
The plant-based take on the classic French dish, Steak Frites
Redefine Spiced Lamb Kofta
Served with Tabbouleh salad, tahini yoghurt, grilled flatbread
Pulled New- Meat Fajitas
Delicious Savory Bake with Peas and Carrots
Pasta & Pulled Beef Casserole
Delicious Savory Bake with Peas and Carrots
Smash-Burger in a Tortilla
Served with Chopped Vegetables
Arais for Kids with Lamb Kofta
Served with Fresh Vegetables and Creamy Tahini
Kids’ Spaghetti with Tomato Sauce
Quick and Easy Version for Kids
Redefine Pulled Beef Burrito
Mexican burrito filled with Pulled Beef and guacamole
Flank Steak with Potato Puree
With sautéed onions, red peppers and mushrooms
Flank Steak Sandwich
With sautéed onions, red peppers and mushrooms
Flank Philly Cheesesteak
Flank sandwich with caramelized onions, peppers and Swiss cheese
Flank Steak with Chimichurri Sauce
Alongside potato puree
Flank Steak with Mashed Potatoes
And vegetables brown sauce
Flank Steak Summer Salad
With grilled nectarines, zucchini and mozzarella
Flank Steak with Peppercorn Sauce
The classic creamy peppercorn sauce with a vegan twist
Flank Steak with Plant-based Béarnaise
Asian style garlic noodles with Redefine Flank Steak
Garlic Flank Steak with Noodles
Asian style garlic noodles with Redefine Flank Steak
Teriyaki Flank Steak
With Broccoli on White Rice
Sauerbraten with Klöße
A traditional German beef dish served with dumplings and red cabbage
Flank Steak with Miso butter
Along green beans
Bao Buns with Teriyaki glazed Flank
And Asian slaw
Flank Bánh Mì
A classic and vibrant South Vietnamese sandwich
Massaman Curry with Flank Steak
With roasted vegetable Mashwiya Salad
Flank Steak and Vegetables on Skewers
With roasted vegetable Mashwiya Salad
Flank Steak with Corn Salsa
Lamb Kofta Mix "Arais" with Tahini
Lamb Kofta on Rosemary Sprig Skewers alongside fresh salad
Lamb Kofta Mix on Rosemary Sprig Skewers
with Grilled Vegetable Mashwiya Salad
Classic Burger with Pickles, Tomato, Red Onion and Lettuce
BURGER WITH BLUE CHEESE AND PEARS
Grilled Bratwurst on a Bun
With pickled onions and sour cabbage
Bratwurst with Baked Potatoes and Tomato Salad
Roasted Stuffed Tomatoes
With Mince Beef, Peppers, and Herbs
LOADED BRATWURST DOG
PULLED PULLED BEEF & NO-EGG FRIED RICE
Beef Flank With Cherry Sauce
Poke Bowl
With Pulled Beef and Whole Grain Rice
REDEFINE SMASHED LAMB HOT CROSS BUN
With caper aioli, fennel slaw and watercress
REDEFINE EASTER LAMB PIE
Served with minted spring peas
BEEF FLANK WELLINGTON
A completely vegan take on a true British Classic
REDEFINE CHRISTMAS BRATWURST & PULLED PORK SANDWICH
Redefine Meat Brined Flank
Swedish meatballs
With Mash Potato, Pressed Cucumbers and Lingonberries
Lamb Patties with Tzatziki
And Roasted Vegetables
PULLED RENDANG
Indonesian Style Pulled Beef on Rice
STEAK AND ALE PIE
With Redefine Pulled Beef Filling
MINCED BEEF BURRITO
With Rice, Guacamole and Cheddar
Bratwurst Pizza Dog 
Bratwurst in a pizza dough hot dog
Dutch New Meatballs
With White Sauce and Pototes
Chili Sin Carne
Mexican Stew with Mince Beef
Split pea soup with sausage
Split Pea Soup With Golden Bratwurst
Minced Beef Wellington
Christmas-style with roasted carrots & peppercorn sauce
Lamb Kofta on Fresh Vegetables
With Kale, Chickpeas, Cherry Tomatoes and Seeds
Lamb Kofta on Baked Eggplant
With Tzatziki and Pomegranate Seeds
Burger with Cheddar Sauce
Pickles And Pickled Onion 
Lamb Kofta on Charred Eggplant and Yogurt
With Roasted Cherry Tomatoes and Pine Nuts
Burgers with baked vegetables
Redefine Burgers with Broccoli, Green Beans, Potatoes and Aioli
Burgers with blue cheese and pears
Black and White Burger: Redefine Burger with Blue Cheese and Caramelized Pears
Redefine Bratwurst in Wine Sauce
With Brussels Sprouts and Puree
Bratwurst with Pickles on a Bun
Bratwursts with Mashed Potatoes
Alongside Sauerkraut, pickles and Mustard
Italian Lasagna
With Mince Beef, Bechamel and Mozzarella
New-Meat Sloppy Joe
With Beef Mince, Peppers and Tomato Sauce
New-Meat Poke Bowl
Mince Beef Patties with Tabouleh and Fresh Vegetables
Pasta with New-Meat
With Pulled Beef in Red Sauce
New Meatballs on Mashed Potatoes
With Brown Gravy and Thyme
New-Meat Shawarma
Pulled Beef with Spices and Tahini Sauce
New-Meat Thai Stir Fry
Pulled Beef with Vegetables
New-Meat Quesadilla
With Redefine Pulled Pork, Sour Cream and Vegetables.
Tacos Pulled Pork
With Hot-sauce Aioli and Herbs
Redefine Pro Bratwurst on a Roll
Redefine Pro Bratwurst on a Roll
Redefine Pro Bratwurst with Mashed Potatoes and Peas
Redefine Pro Bratwurst with Mashed Potatoes and Peas
Redefine Pro Bratwurst with Stir-fried Vegetables
Redefine Pro Bratwurst with Stir-fried Vegetables
New-meat Currywurst with Belgian Fries
Redefine Bratwurst with fries
New-meat Mexican Tacos
Redefine Pulled Pork Tacos
New-meat Asian Salad
Redefine Pulled Lamb with Bean Threads (Vermicelli)
New-meat Mexican Quesadillas
Quesadillas with Redefine Pulled Beef
New-meat Sandwich
Redefine Pulled Lamb Ciabatta Sandwich
Redefine Pulled Beef Bao
BANH MI style
Pulled Beef & Braised Spinach
On Corn Bread
Pulled Pork Sloppy
Sloppy Redefine Pulled Pork with Coleslaw and BBQ sauce
New-meat Mexican Nachos
Redefine Pulled Pork Nachos
Lamb Flank Brochettes
Redefine Lamb Flank Brochettes with Vegetables
Beef Flank Ramen
Redefine Beef Flank Ramen in Carrot and Nori Broth
Beef Flank Brochettes
Redefine Beef Flank Brochettes with Green Tahini and Onions
Beef Flank “Brisket” Sandwich
Redefine Beef Flank “Brisket” Sandwich
Beef Flank in Red Wine Sauce
Redefine Beef Flank in Red Wine Sauce
Steak Au Poivre
Redefine Steak Au Poivre with mashed potatoes
Lamb Flank in Mustard Sauce
Redefine Lamb Flank in Mustard Sauce and spinach
Flank Steak with Mushrooms
Redefine Beef Flank, Seared King of the Forest Mushrooms, Portobello Mushroom Sauce
Beef Flank Salad
A Salad of Redefine Beef Flank with Mesclun, Radishes and Peach Vinaigrette
Philly Cheesesteak
Redefine Beef Flank “Philly Cheesesteak”
Beef Flank with Mashed Potatoes
Redefine Beef Flank in Brown Sauce
Oriental Love
Phat Kaphrao
The Perfect Couple
Hummus with New-Meat™️
Surprise Loaf
Stuffed Bread with New-Meat™️
Earth Poem
Vegetables Stuffed with New-Meat™️
Bella Ciao
Tagliatelle alla Bolognese New-Meat™️
Winter Storm
Sofrito New-Meat™️ Meatballs
Middle Eastern Peace
Siniyeh with New-Meat™️
Ay, Caramba!
New-Meat™️ Burritos
Fluffy Clouds
New-Meat™️ in a Steamed Bun
Phyllobuster
New-Meat™️ Bourekas
Burning Man
Hamburger with Smoked Carrot Ketchup
Marie Curie
A Sausage Sandwich with Smoked Ketchup and Apricots
Dr Seuss
Piquant Green Shakshuka with Sausages
Flying Dutchman
Hamburger Dutch Style with Blue Lips Potato Cake
California Sunshine
Hamburger with Avocado Lemon Spread and Cheddar Sauce
Moe’s Basket
Sausages wrapped in Puff Pastry
Greek Nights
Kababs on Skillet Flatbread with Tahini-Yogurt Sauce
Thus Spoke Zarathustra
Kababs with Prune Cream and Ghormeh Sabazi (Iranian Herb Stew)
Prince of Egypt
Kababs on a Bed of Creamed Lima Beans
Meat Snacks
Delicious finger food for a bar, restaurant, or just an evening with friends
Lebanese Style Kubba (Kibbeh)
Crispy bulgur kibbeh filled with ground beef, mint, and pine nuts
Beef Empanadas
Fried empanadas with a beefy pincante filling. Perfect with salsa or sour cream for dipping
Our blog
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Why Do We Eat Meat? A Look at Our Evolving Relationship with Food
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Ground Beef Recipes from Around the World
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