Mission

GREAT NEW-MEAT,
WITHOUT COMPROMISE.

We believe that the world deserves a new-meat, a plant-based meat, that’s not only good for the environment but is also kind to animals. With its taste, texture, and aroma, Redefine Meat’s new-meat delivers an uncompromising and extraordinary culinary experience.

Take Part in the Revolution

DISCOVER NEW-MEAT

Our professional product line of new-meat products has been custom designed to meet the demands and high standards of professional kitchens. Join us!
DISCOVER MORE
Products

THE MEAT YOU LOVE,
ANY WAY YOU SLICE IT

From a juicy steak, to a smokey brisket, our technology can fabricate any cut of meat a master butcher can. Our new-meat is adaptable and suitable as an ingredient in any type of cuisine or as a part of any diet. Every REDEFINE MEAT™️ product is developed along with the expertise of world-renowned chefs and meat experts, to ensure that you always enjoy a premium new-meat culinary experience.

RECIPES
Any Meat Imaginable,
Reimagined

Check out our new-meat Recipes. With a wide range of meaty flavors and textures, the possibilities for using new-meat️ in new and exciting culinary creations are endless. Remember success in the kitchen, to paraphrase Thomas Edison, is “1% inspiration and 99% perspiration”. Be inventive and share your creativity with us!

Redefine Pro Bratwurst on a Roll
Redefine Pro Bratwurst with Mashed Potatoes and Peas
Redefine Pro Bratwurst with Stir-fried Vegetables
New-meat Currywurst with Belgian Fries
New-meat Mexican Tacos
New-meat Mexican Quesadillas
Redefine Pulled Beef Bao
Pulled Beef & Braised Spinach
New-meat Mexican Nachos
Beef Flank “Brisket” Sandwich
Beef Flank in Red Wine Sauce
Beef Flank with Mashed Potatoes
Oriental Love
The Perfect Couple
Middle Eastern Peace