Mission

GREAT NEW-MEAT,
WITHOUT COMPROMISE.

We believe that the world deserves a new-meat, a plant-based meat, that’s not only good for the environment but is also kind to animals. With its taste, texture, and aroma, Redefine Meat’s new-meat delivers an uncompromising and extraordinary culinary experience.

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.

REDEFINE MEAT PORTFOLIO

FOR RESTAURANTS, EVENTS AND CATERING

Our broad portfolio of new-meat provides a premium culinary experience for any type of cuisine, and is suitable for any diet. Created with meat experts and loved by chefs, Redefine Meat products are revolutionizing foodservice with their taste, texture and versatility.  

Take Part in the Revolution

DISCOVER NEW-MEAT

Our professional product line of new-meat products has been custom designed to meet the demands and high standards of professional kitchens. Join us!
DISCOVER MORE
RECIPES
Any Meat Imaginable,
Reimagined

Check out our new-meat Recipes. With a wide range of meaty flavors and textures, the possibilities for using new-meat️ in new and exciting culinary creations are endless. Remember success in the kitchen, to paraphrase Thomas Edison, is “1% inspiration and 99% perspiration”. Be inventive and share your creativity with us!

REDEFINE EASTER LAMB PIE
REDEFINE CHRISTMAS BRATWURST & PULLED PORK SANDWICH
Redefine Meat Brined Flank
Lamb Patties with Tzatziki
Dutch New Meatballs
Split pea soup with sausage
Lamb Kofta on Baked Eggplant
Burger with Cheddar Sauce
Lamb Kofta on Charred Eggplant and Yogurt
Redefine Bratwurst in Wine Sauce
Bratwurst with Pickles on a Bun
Bratwursts with Mashed Potatoes
New Meatballs on Mashed Potatoes
New-Meat Thai Stir Fry
Redefine Pro Bratwurst on a Roll
Redefine Pro Bratwurst with Mashed Potatoes and Peas
Redefine Pro Bratwurst with Stir-fried Vegetables
New-meat Currywurst with Belgian Fries
New-meat Mexican Tacos
New-meat Mexican Quesadillas
Redefine Pulled Beef Bao
Pulled Beef & Braised Spinach
New-meat Mexican Nachos
Beef Flank “Brisket” Sandwich
Beef Flank in Red Wine Sauce
Beef Flank with Mashed Potatoes
Oriental Love
The Perfect Couple
Middle Eastern Peace
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