Mission

GREAT NEW-MEAT,
WITHOUT COMPROMISE.

We believe that the world deserves a new-meat, a plant-based meat, that’s not only good for the environment but is also kind to animals. With its taste, texture, and aroma, Redefine Meat’s new-meat delivers an uncompromising and extraordinary culinary experience.

Redefine Your Menu
Collaborating with Top Chefs
Top chefs were introduced to new-meat. They created amazing dishes. See what they had to say about their experience cooking with new-meat
Chef Marco Pierre White
"Its the most clever thing I've ever seen in my 45 years at being in a kitchen."
Chef Joachim Gerner
"When you touch it and taste it, it feels like a real steak."
Chef Shahaf Shabtay
“When I tasted New-Meat, I was speechless - from the taste, the texture.”
Chef Ron Blaauw
“When we give to people a classic dish but with Redefine Meat, they don’t ask what’s in it - that’s the best compliment”