Redefine Pulled Beef captures the full flavour of beef and the mouthwatering texture of slow-cooked beef for an irresistible combination. It goes well with a variety of sauces and allows you to create a full range of dishes, including Asian stir-fry, tacos, sandwiches and more.

 Our Pulled Beef allows all meat lovers, vegetarians, and vegans to enjoy an extraordinary and easy-to-prepare meat-eating experience at home without any compromise. Your guests wouldn’t believe it is new-meat, based on plant-based ingredients! 

Redefine Meat Ltd. products are plant-based, made with non-GMO ingredients and do not contain any animal-based ingredients or by-products.

Water, plant protein (soy, wheat) (17%), soy flour, cocoa butter, wheat flour, corn starch, flavourings (contains mustard), acidity regulator (potassium lactate, lactic acid), vinegar, maltodextrin, barley malt, humectant (glycerol), antioxidant (ascorbic acid), yeast extract, spices, smoked salt, rice flour, niacin, vitamin B6, vitamin B12, iron, zinc.

Nutritional value per 100g
Energy 680kJ / 162kcal
Fat
Of which Saturates
5,4g
2,9g
Carbohydrate
Of which Sugars
4,4g
1,2g
Fiber 6,0g
Proteins 21g
Salt 1,3g
Vitamin B12 3,7µg (148%*)
Zinc 4,4mg (44%*)
Iron 5,1mg (36%*)
*Nutrient Reference Values
Contains: For allergens, see ingredients in bold.
May contain: May contain other cereals containing gluten, celery, and lupins.
* Read the product information before use.

Cooking Method

Before using, thaw the desired amount needed, under refrigeration, for 12 hours. The product is only suitable for eating once thoroughly roasted or fried until the centre reaches a min of 72°C.

The white fat particles you see in the product are full of meaty flavor. These will melt when heated on the frying pan to enrich your dishes with a unique texture and tast.
A tip from chef Omar Tal
Preparation steps
  • Preparation in a pan

    Heat oil in a pan over medium-high heat, add the pulled to the pan and fry for at least 4 min until browned while stirring, add seasoning.

  • Preparation in the Airfryer
    Turn on the Air Fryer mode and set the temperature to 200°C. Add 2 tbsp of oil and the pulled beef and fry for about 5min until browned, add seasoning.
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Where can you buy Redefine Meat™?
Velivery
Velivery
MATHEM
MONOPRIX
Hemköp
ICA
Albert Heijn
Ocado
crisp
Prep Kitchen
Shuk Mehadrin
Mega
Carrefour
Bitan Wines
Alonit
Aviator Hotel
Yohannoff
The Blackbird
Shufersal Sheli
Shufersal Express
Shufersal Deal
EXTRAShufersal Deal
Amalya
Teva karkur
k-ivgi
Wolt Market Main
Flavors
Klil Ha-Teva
The Shopkeeper
Maadaney Hateva
Abu Amir Fruits & vegetables
Nizat Haduvdevan
Oren Teva
Adonit Hatavlinim
Carmela
Eretz Bereshit
AM:PM
MORE RECIPES

our Pulled Beef recipes

New-Meat Thai Stir Fry
For Home Cooking
New-Meat Thai Stir Fry
Pulled Beef with Vegetables
dishes number icon

Dishes

2 servings

Cooking time

30 minutes

Difficulty

Easy

New-Meat Shawarma
For Home Cooking
New-Meat Shawarma
Pulled Beef with Spices and Tahini Sauce
dishes number icon

Dishes

3 servings

Cooking time

30 minutes

Difficulty

Easy

Pasta with New-Meat
For Home Cooking
Pasta with New-Meat
With Pulled Beef in Red Sauce
dishes number icon

Dishes

3 servings

Cooking time

40 minutes

Difficulty

Easy

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.