Frequently Asked Questions

We are a leader in the food-tech revolution that seeks to replace the meat industry’s outdated and resource-intensive production processes with advanced technologies and sustainable ingredients. Founded in 2018, Redefine Meat develops technology and processes that replicate the texture, flavour, and experience of eating traditional meat, but without using animal ingredients. We call this “new-meat.”

First and foremost, because we want to make a difference. Our vision is to create a world where anyone can enjoy a great meat-eating experience without compromise. We founded the company out of a passion for meat and a devotion to our planet. Raising livestock is an inefficient and environmentally unsustainable way to feed the world’s growing population. We recognize that many people love eating meat and continue to do so despite knowing the environmental consequences—after all, meat is tasty, readily available, and deeply embedded in tradition and social ties. This is why we need new-meat™ that can provide the delicious experience of traditional meat, while being good for the environment and kind to animals.

Our products deliver an uncompromising and extraordinary culinary experience with the exact taste, texture, and aroma of traditional meat. Because they are engineered to functionally and culinarily replace traditional animal meat, we call them “new-meat”—redefining the category without utilizing animal-based ingredients or by-products.

Our proprietary technology is a combination of three main pillars: new-meat Science, Material Science, and “Meat Matrix Manufacturing.” Together, they create new-meat with the precise texture, aroma, and taste of traditional meat. Our Meat Matrix Manufacturing includes a range of advanced technologies, such as additive manufacturing, chosen and applied to each cut according to its properties and requirements.

Yes, absolutely. Livestock farming is one of the leading contributors to environmental degradation, greenhouse gas emissions, and deforestation. Our processes bypass the resource-heavy cycle of raising animals, utilizing significantly less land, water, and energy while producing drastically lower carbon emissions.

Producing new-meat requires significantly less land, water, and energy than conventional livestock farming, and generates substantially lower greenhouse gas emissions. By bypassing the biological inefficiencies of raising animals for food, our process converts plant ingredients directly into a high-quality meat alternative — a far more resource-efficient pathway. Choosing new-meat is one of the most impactful individual food choices a person can make for the planet.

We are committed to reducing our environmental footprint across our entire operation, including packaging. Recyclability varies by market and packaging format. Please refer to the recycling symbols on your product’s packaging and follow local recycling guidelines. We are continuously working to improve the sustainability of our packaging materials.

That is precisely what we set out to achieve. Redefine Meat™ products are engineered to replicate the fibrous texture, juicy mouthfeel, aroma, and flavour of traditional meat cuts. Unlike many plant-based products that approximate the taste of minced or processed meat, our technology enables us to produce whole-muscle-style cuts with genuine bite and marbling. We encourage you to try it and judge for yourself.

Our diverse portfolio is designed to meet the demands of both home cooks and professional kitchens. Key products include: award-winning Redefine Beef Flank, Redefine Premium Burger, Redefine Beef Mince, Redefine Lamb Kabab Mix, Redefine Bratwurst, Redefine Pulled Pork, and Redefine Steak Pieces. You can find the full list of products on our website.

Redefine Meat™ products are made from sustainable, nutritious, and readily available ingredients including plant-based proteins, plant-based fats and other functional ingredients

We keep our recipes as simple as possible and are fully transparent about every ingredient we use. Our products are coloured with plant-derived colours such as beetroot red, and we use flavourings to deliver the authentic taste and aroma of meat. To keep our products safe and fresh throughout their shelf life, we rely primarily on advanced preservation and protective packaging, supported by a small number of food-safe ingredients where needed. Every ingredient and additive we use is approved for food use in each market where we sell and is always declared in full in the ingredient list on the packaging and on our website. If you have a question about a specific ingredient, our team is happy to help.

Yes. In fact, most of the things we eat go through processing, including many “simple” or “healthy” foods such as yogurt, oil, and bread. The negative perception behind the term “processed” stems mainly from foods high in fat and sugar that are designed to satisfy immediate cravings at the expense of health and nutritional values. Our products are carefully processed to structure plant proteins and vegetable fats into a complex meat-like matrix while maintaining strict, high-quality nutritional standards.

Just as every cut of traditional meat varies in its nutritional composition, so do our products. Our premium cuts are high in plant protein and comparatively low in fat, and they contain no dietary cholesterol and no animal-based saturated fats. Exact values differ by product, so please check the nutrition table on the pack or on that product’s page for the figures that apply to it, and consult a nutrition professional about individual dietary needs.

Yes, it is entirely possible to get enough protein on a plant-based diet. Our products contain a high-quality blend of vegetable proteins taken from various sources, primarily soy and pea protein.

Soy is one of the plant proteins we use, alongside pea protein. It is a long-established food ingredient, eaten around the world for centuries, and every ingredient we use is approved for food use in each market where we sell. Soy is a declared allergen, so where a product contains it you will always find it stated in the ingredient list on the pack and on that product’s page. If you have questions about soy in relation to your own diet, we would encourage you to speak to a doctor or a registered dietitian.

Yes. All Redefine Meat™ products are 100% animal-free. We believe that everyone can and should enjoy our new-meat whether they are omnivores, flexitarians, vegetarians, or vegans.

No. Redefine Meat™ products are plant-based, crafted with non-GMO ingredients, and contain no animal-based ingredients or by-products.

Some of our products contain gluten while others do not. Please always refer to the specific packaging of each product or check our official website for the most up-to-date and localized product formulation listings.

For each product the allergens are stated on the packaging and on our website.

Yes, most Redefine Meat™ products are certified Kosher, except for our pork-style products — Redefine Pulled Pork and Redefine Bratwurst. Please note that the certifying Kosher authority may vary depending on the production facility and market region.

Yes, Redefine Meat™ products are suitable for Halal consumption. Products manufactured in Europe are certified Halal, with the exception of our pork-style products — Redefine Pulled Pork and Redefine Bratwurst.

Our standard portfolio focuses on utilizing scalable, high-quality plant proteins to replace commercial livestock; they are not certified organic (BIO) unless explicitly specified on localized retail packaging.

Just like traditional meat, our new-meat contains fat, which is what gives it a rich mouthfeel. The white spots are the plant-based fats we add to deliver a full, juicy and authentically meaty experience — they render down during cooking, exactly as fat does in traditional meat. The ingredients for any given product are always declared in full on the pack and on that product’s page.

For frozen products (foodservice and retail): Keep frozen at or below -18°C. Shelf-life is generally 15–18 months from production.

For chilled retail products: Keep refrigerated at a maximum of +7°C. Shelf-life is generally 17-24 days.

We highly recommend checking the exact expiration date clearly printed on the packaging.

Defrosting times and post-defrost use periods vary by product. Always defrost under refrigeration (never at room temperature), and follow the specific instructions printed on your product's packaging or check the product page on our website. For the recommended defrosting time and how long the product can be kept refrigerated after defrosting before use. As with traditional meat, we do not recommend refreezing a product once it has been defrosted

The recommended cooking method varies from product to product. Some products can be cooked directly from frozen, while others require defrosting first. Please refer to the cooking guidelines on the product packaging or on our website for specific instructions.

Yes! As long as the product is kept covered in the refrigerator, roasted, cooked, or pan-sautéed new-meat can be safely reheated after its initial preparation.

No, our products are only suitable for consumption after thorough cooking. Follow the recommended preparation methods — such as pan-sautéing, grilling, or baking — and ensure the centre reaches an internal temperature of 72°C. Do not eat or serve raw.

New-meat is offered at thousands of locations all over Europe, USA and the Middle East, spanning some of the world’s best restaurants, steakhouse chains, premium butcher shops, and leading online or physical retailers like Tesco (UK), Ocado (UK), ASDA (UK), Coop (Switzerland), Jumbo, Albert Heijn, and Crisp (Netherlands). Visit our website regularly, as new retail and foodservice partners are added frequently.

We do not currently offer direct online ordering through our website. Our products are available through a growing network of retail partners, e-commerce platforms, and foodservice operators. Please visit our website’s store locator to find the nearest stockist or online retailer in your region.

We would love to work with you. Redefine Meat is distributed through a network of specialist food distributors and wholesalers across Europe, the USA, and the Middle East. Please contact us via the foodservice enquiry form on our website, or reach out to your local Redefine Meat representative, and our culinary team will be happy to arrange a product tasting and discuss options for your kitchen.

We are always happy to hear from you. For product questions, feedback, or complaints, please contact us via the contact form on our website at www.redefinemeat.com. For complaints, please include the product name, BBD (Best Before Date printed on packaging), and a description of your experience so we can assist you as quickly as possible.