Redefine
Shawarma
Redefine Shawarma brings rich, authentic flavour to the centre of your plate. It captures the full essence of Mediterranean cooking with the juicy, tender texture of slow-cooked new-meat.
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Redefine
Shawarma
Redefine Shawarma brings rich, authentic flavour to the centre of your plate. It captures the full essence of Mediterranean cooking with the juicy, tender texture of slow-cooked new-meat.
Halal
Kosher
Low Fat
No preservatives new
Non GMO
Vegan
Redefine
Flank Steak
Redefine Meat’s innovative flank steak is extremely delicious, meaty, and fibrous ensuring a bold, rich flavour experience with deep aromas. Now you can enjoy our Flank Steak at home. The Flank is known as a flavorful and wonderfully beefy cut. Perfect for grilling and cooking, providing an extraordinary culinary experience.
Halal
High protein
Kosher
Low Fat
Non GMO
Vegan
Redefine
Lamb Kofta Mix
Redefine Lamb Kofta mix brings the unique signature taste of the Mediterranean -seasoned to perfection and bursting with rich lamb flavours. It is versatile, allowing you to shape it however you wish and create a wide range of dishes from lamb kabab, lamb curry to shepherd’s pie in a short cooking time. Turn your beloved home recipes into super tasty meals for all the family! Including meat lovers, flexitarians, vegetarians and vegans.
Halal
High protein
Kosher
No preservatives
Non GMO
Vegan
Redefine
Beef Mince
Our Mince Beef is versatile, delicious and easy to cook with. It is juicy and meaty and an ideal foundation for any dish based on ground beef from Lasagna, sloppy joe, shepherd’s pie tospaghetti with meatballs, the variety is endless.
Halal
High protein
Kosher
Low Fat
Non GMO
Vegan
Redefine
Premium Burgers
A succulent burger patty, juicy and delicious created specifically to delight the senses. Its meaty flavour and coarse ground texture are the perfect foundation for a perfect hamburger meal. With short cooking times and traditional flavours, everyone can pile these burgers with your favorite condiments and enjoy an easy and fun meal!
Halal
High protein
Kosher
Low Fat
No preservatives
Non GMO
Vegan
Redefine
Pulled Beef
Redefine Pulled Beef captures the full flavour of beef and the mouthwatering texture of slow-cooked beef for an irresistible combination. It goes well with a variety of sauces and allows you to create a full range of dishes, including Asian stir-fries, tacos, sandwiches and more. Our Pulled Beef allows all meat lovers, vegetarians, and vegans to enjoy an extraordinary and easy-to-prepare meat-eating experience at home without any compromise. Your guests wouldn't believe it is new-meat, based on plant-based ingredients! Redefine Meat Ltd. products are plant-based, made with non-GMO ingredients and do not contain any animal-based ingredients or by-products.
Halal
High protein
Kosher
No preservatives
Non GMO
Vegan
Redefine
Bratwurst
Our Bratwurst is a plump, delicious and juicy sausage, following the tradition of classic pork favored delicacies. Perfect for grilling or frying in a pan, this hearty, juicy, plant-based sausage is sure to satisfy even carnivores.
High protein
No preservatives
Non GMO
Vegan
Redefine
Pulled Pork
With its unmistakable flavour, Redefine Pulled pork captures the essence of what makes traditional pulled pork a beloved and popular dish worldwide. It goes well with a variety of sauces and allows you to create a full range of dishes at home, including Mexican carnitas, Asian stir-fry, pulled pork sandwiches and much more.
High protein
No preservatives
Non GMO
Vegan
Redefine
Shawarma
Redefine
Flank Steak
Redefine
Lamb Kofta Mix
Redefine
Beef Mince
Redefine
Premium Burgers
Redefine
Pulled Beef
Redefine
Bratwurst
Redefine
Pulled Pork
Redefine PRO
Beef Fillet
Rich in flavor and toothsome, Redefine Beef Fillet has earned a position of honor amongst the world’s leading chefs. Prepared with sizzling innovation, this tender cut of new-meat is perfect for all cooking methods.
High protein
Kosher
No preservatives
Non GMO
Vegan
Redefine PRO
Breakfast Sausage (5kg)
Introducing the Redefine Breakfast Sausage—an exciting addition to the new-meat* sausage family that captures the classic breakfast experience in every bite.
Halal
High protein
Kosher
No preservatives
Non GMO
Vegan
Redefine PRO
Beef Mince (6kg)
Redefine Beef Mince in our 6kg packaging is perfect for high-volume kitchens allowing efficient work without any waste in the cooking process. Our beef mince bulk can be incorporated in a range of versatile mince dishes.
Halal
High protein
Kosher
Vegan
Redefine PRO
Burger
Redefine Burger is a hearty new-meat burger created specifically to delight the senses. Its meaty flavor and coarse ground texture, are the perfect foundation for building a lip-smacking hamburger meal.
Halal
High protein
Kosher
No preservatives
Non GMO
Redefine PRO
Pulled Lamb
Redefine Pulled Lamb brings the distinct flavours and rich mouthfeel of tender, slow-cooked lamb. It goes well with a variety of sauces and allows chefs to create a full range of dishes, including Mediterranean, Asian, and more.
Halal
Kosher
No preservatives
Non GMO
Redefine PRO
Pulled Pork
With its unmistakable flavour, Redefine Pulled Pork captures the - essence of what makes traditional pulled pork a beloved and popular dish worldwide. It goes well with a variety of sauces and allows chefs to create a full range of dishes, including Mexican carnitas, Asian stir-fry, pulled pork sandwiches and much more.
High protein
No preservatives
Non GMO
Redefine PRO
Pulled Beef
Redefine Pulled Beef captures the full flavour and mouthwatering texture of slow-cooked beef for an irresistible combination. It goes well with a variety of sauces and allows chefs to create a full range of dishes, including Asian stir-fry, tacos, sandwiches, and more.
Halal
High protein
Kosher
No preservatives
Non GMO
Redefine PRO
Bratwurst
Redefine Bratwurst is a plump, delicious new-meat* sausage following in the tradition of classic pork-flavoured delicacies. Perfect for grilling or frying in a pan, this hearty, juicy new-meat plant-based sausage is sure to satisfy even the most die-hard carnivore.
High protein
No preservatives
Non GMO
Redefine PRO
Merguez
Redefine Sausage is a scrumptious Mediterranean-style new-meat sausage that indulges the senses with its succulent flavor and heady aromas. Plump, juicy, and meaty, with a refined spiciness, they’re an excellent foundation for any sausage dish.
Halal
High protein
Kosher
No preservatives
Non GMO
Redefine PRO
Beef Mince
Redefine Beef Mince is a versatile and delicious new-meat that is a true pleasure to cook with. Its juicy and meaty texture, is the ideal foundation for any dish based on ground beef.
Halal
Kosher
No preservatives
Non GMO
Redefine PRO
Beef Fillet
Redefine PRO
Breakfast Sausage (5kg)
Redefine PRO
Beef Mince (6kg)
Redefine PRO
Burger
Redefine PRO
Pulled Lamb
Redefine PRO
Pulled Pork
Redefine PRO
Pulled Beef
Redefine PRO
Bratwurst
Redefine PRO
Merguez
Redefine PRO
Beef Mince
We believe the world deserves better meat, a new type of delicious meat, that’s good for the environment, and kind to animals.
Redefine Meat a leader in the food-tech revolution that seeks to replace the meat industry’s outdated and resource-intensive production using advanced technology and sustainable ingredients. Founded in 2018, Redefine Meat developed a patent-pending food-grade industrial 3D printing process that replicates the texture, flavor, and mouth feel of beef—without the use of animals or animal products.
We want to make a difference. Our vision is to create a world where anyone can enjoy great meat-eating experience without compromise.
New-Meat™ production can provide humankind with nutritional protein sources that are lower-cost, animal-friendly, and more sustainable. Raising animals, particularly cows, is inefficient and an environmentally unsustainable way to feed the world’s growing population. We recognize that many people love eating meat and will continue to eat it even if it’s environmentally unsustainable. Redefine Meat believes that animal meat consumption can be significantly reduced by providing people with delicious New-Meat™.
Currently, REDEFINE MEAT™ products are available through hundreds of food service outlets in the UK, Germany, the Netherlands, and Israel. In Israel you may purchase the products at select butcher shops and delis. For a full list of locations, use our New-Meat™ locator.
Create a world where anyone can enjoy great meat without compromise.
Redefine Meat was founded from a passion for meat and a devotion to our planet. We love the experience of cooking and eating meat but are concerned about its effects on our environment. We searched for a way we could continue to enjoy great meat without harming animals and producing the concurrent environmental pollution that occurs in traditional meat processing. By leveraging Israel’s innovative culture in digital printing, additive manufacturing and food technology, Redefine Meat is uniquely positioned to transform the conventional meat and food industries.
Learn more in this article by our CEO, Eshchar Ben-Shitrit.
REDEFINE MEAT™ products are manufactured using advanced technology, including our unique patented “Meat Matrix Additive Manufacturing” (MMAM) process. We also rely on AI & Machine Learning and other advanced fabricating systems. Our proprietary technology combined with a deep understanding and passion for meat, has enabled us to manufacture the “holy grail” of the plant-based industry—tasty whole cuts of New-Meat™.
3D-printing, also known as additive manufacturing, refers to a technological process that arranges successive layers of material on a surface to create a physical object from a digital blueprint. 3D-printing is successfully used, worldwide, in a wide range of applications, including, but not limited to, creating artificial limbs, airplane and auto parts, and customized footwear.
In 3D-printing, each printed layer is a cross-section of the item and can be made from one or more materials. Redefine Meat developed a patented, industrial 3D printer that creates cuts of meat – beef, pork, and lamb – by printing three, plant-based, material ingredients: layering “muscle,” “fat” and “blood.” REDEFINE MEAT™ products look, taste, and feel like traditional meat, but don’t use any animal products.
Meat Matrix Additive Manufacturing (MMAM) technology enables us at the voxel-level, to recreate animal muscle fibers that include plant-based formulations for “Blood”, “Fat” and “Muscle”, layer by layer. With this level of control we can produce meat-like textures that were previously unattainable and customize them per the desired cut.
New-Meat™ products were created to dramatically reduce the environmental impact that traditional meat has on land use, water use, greenhouse gas (GHG) emissions, and more. Raising cattle is an inefficient way to produce meat; every kilogram of meat raised for human consumption, uses 25 kilograms of feed and 20,000 liters of water.
For more information visit our environment page.
Soy is a great nutritious ingredient made up of an, almost complete, acidic profile. 5% of non-GMO Soy production is used for food. The soy we use is not grown on deforested land in rainforests. The problem of global deforestation arises from the meat industry’s reliance on soy as a primary source of feed for livestock. Our solution is designed to solve this by changing the world’s longstanding meat-eating habits, to reduce dependency on soy agronomy while working towards eliminating deforestation, ecosystem destruction and the loss of biodiversity. We also use pea and chickpea proteins which don’t have the accompanying issues that may be attached to soy cultivation.
However, as part of our long-term strategy, we’re actively investing time and resources into new ingredient optimization. This includes working with innovative ingredient companies to introduce new alternative proteins to drive the industry forward—beyond soy proteins.
Our meat has zero cholesterol, and is low in fat and salt. The term “processed” is often thought of as pejorative, but all processed food is not necessarily bad for you. Think, artisanal sour dough or wine. We aim to create tasty products. We want to make our products without a negative impact on health. Achieving this goal requires processing, and we do this in a completely transparent way.
3D-printing is a technology, that in terms of processes has disrupted and revolutionized manufacturing. It is precise, flexible, and can eliminate supply chain inefficiencies. Up until this point, alternative meat has focused on the attempt to replicate minced beef or similar products with uniform consistency. 3D printing uniquely enables the production of exact formations that can duplicate the muscle and fat structures found in cuts of meat that are fundamental to the pleasurable sensations experienced when eating meat, particularly, whole cuts.
3D printing also offers flexibility, facilitating the printing of different shapes, sizes, or combinations of “fat” and “muscle” without having to retool or reset the machines.
Learn more in this article by Daniel Dikovsky, Redefine Meat’s Head of Technology and Innovation.
Our products are currently available in Israel, the UK, The Netherlands and Germany. We are currently manufacturing our New-Meat™ products in Israel, but we’ll soon start producing in our large-scale European manufacturing site in Best, The Netherlands. It will be the main supplier to our European customers. We’ll have the manufacturing capacity to produce significant quantities of New-Meat™ to meet projected food service needs across Europe. We will then ramp up further to serve the retail and direct to consumer markets. We plan to continue our expansion by adding additional countries and regions soon.
Our product line is based on the goal that sustainable agriculture is an understanding of the long-term impact of our activities on the environment and on other species. We try to remediate this impact all along our supply and manufacturing chain, from where and how we source our ingredients, to how we produce them and ultimately, bring them to market.
More information on sustainability can be found on the USDA’s website.
Our products are a blend of vegetable proteins taken from, soy and peas. Soy is a nutrient-rich, good source of protein, and is considered an essential part of a balanced diet. Consumption of products that contain soy, a whole protein with 9 essential amino acids, is considered safe. Recent studies have shown that the consumption of soy as part of a balanced, plant-based diet, has no discernable negative impact on health and may be beneficial when accompanied by an overall reduction in the consumption of red and processed meat products.
To learn more: https://www.hsph.harvard.edu/nutritionsource/soy
REDEFINE MEAT™ products are made from plant-based ingredients and include ingredients that are recommended as part of a healthy balanced diet, including proteins, carbohydrates, and vegetable-based fats.
Studies show that a balanced, high-fiber vegetarian or vegan diet lowers cholesterol and reduces chronic illness. In addition, the Israeli Academy of Nutrition and Dietetics recommends minimizing the consumption of saturated fats particularly those found in red meat, processed meat and offal.
Additional information about our products can be found on our website.
We offer a variety of New-Meat™ products for the food service industry in Israel, Germany, UK, The Netherlands and Finland.
Flank products include:
Minced products include:
In Israel, we offer 3 products for Retail. These include:
All REDEFINE MEAT™ products are 100% animal-free. We believe that everyone can and should enjoy our New-Meat™ whether they are flexitarians, meat-eaters, vegetarians, or vegans.
Our primary focus is to make delicious products that mimic the experience of eating traditional meat. We offer a variety of products, and just like in the corresponding animal products, they have various levels of protein, based on the type of cut.
That said, we continually strive to improve our products and this may include raising the percentage of protein in the future.
Yes, they’re certified Kosher by both the Rabbinates of Migdal HaEmek and Rehovot. Only the Redefine Burger is certified Glatt Kosher by Badatz Beit Yosef.
All our products are Pareve.
All REDEFINE MEAT™ products are non-GMO as they don’t contain ingredients from genetically modified organisms.
Although our product line is manufactured in a vegetarian facility on a vegan production line, we like to err on the side of caution.
Therefore, we include any allergen, like eggs and dairy products that might be present in other sections of the manufacturing facility.
None of our product formulations contain eggs or dairy products! We worry, so you don’t have to.
We don’t mess around when it comes to consumer safety, and we encourage consumers with food allergies or sensitivities to review our product ingredient lists which are available on our website and on our packaging, before preparing and eating any REDEFINE MEAT™ product.
REDEFINE MEAT™ products are made from sustainable, nutritious and readily available ingredients including plant-based proteins, fats, natural colors and flavors. When combined, using our patented technology, they create a tasty New-Meat™ that offers a similar culinary experience with its taste, texture, and aroma to that of the animal meat.
The protein comes primarily from soy and peas. Using proteins from various sources allows us to offer products with a unique texture and nutritional profile.
At the moment, our products contain gluten. We are continuously improving our products across a variety of parameters. Reducing or eliminating gluten from our products is one of our goals in the future.
No, they meet the criteria, but are not certified Halal.
No. While our products are certainly plant-based, they are not certified organic.
Carefully read our packaging for the safe use and storage of our products.
We made it our mission to develop a New-Meat™ product. As a result, in order to offer the right mouth-feel and flavor profile, we found it necessary to add some saturated vegetable fats.