Privacy Policy


(Last Updated:  June 6, 2022)

This Privacy Policy (“Policy”) describes Redefine Meat Ltd and its subsidiaries  (“Redefinemeat”, we”, ”our”, or “us”) practices of collecting and processing Personal Data (as such term shall be defined below) from users who access, browse, or otherwise interact with our website (“user/s”, “you” or “your”), available at: (“website”).

This Policy explains what data we may collect from you, how such data may be used or shared with others, how we safeguard it, and how you may exercise your rights related to your Personal Data.

This Policy is an integral part of our Terms and Conditions. Therefore, any defined terms that are used herein but not defined, shall have the meaning ascribed to it in our Terms and Conditions.

We want to enable you to freely decide whether you wish to provide us with any information which may be required or obtained and therefore, we encourage you to read this Policy carefully and use it to make informed decisions.


  • Data Controller, Contact Information & Impressum Statement;
  • The Data We Collect, How We Use Your Data & Lawful Basis for Processing Your Personal Data;
  • How We Collect Data;
  • Data Sharing – Categories of Third Parties We Share Personal Data With;
  • Cookies Policy;
  • Data Transfer & Data Security Measures;
  • Data Retention;
  • Your Rights;
  • Protecting Children;
  • Amendments;



Redefine Meat Ltd incorporated under the laws of the State of Israel, and its subsidiaries (including its subsidiary Redefine Meat EMEA B.V., incorporated under the laws of Netherlands) is the controller of your Personal Data.

Our contact details and corporate information are as detailed below:

Redefine Meat Ltd

10 Oppenheimer St.

Rehovot, 7670110


VAT #: 515795748

Redefine Meat EMEA B.V.

Nicolaas Beetsstraat 216, 3511HG Utrecht
The Netherlands

Chamber of Commerce Reg.: 84315253

VAT #: NL863167603B01

You may also contact our privacy team by email at: [email protected] or use the contat us form available on our website.


Depending on your interaction with us, we collect the following types of data:

  • Non-Personal Data”: non-personal and anonymized information which may be gathered or made available through your access to our website and interaction with us, including: type of browsers; type of operating system; type of device; time and date you access the website; language preference; country-level location, etc. We use this Non-Personal Data solely to enable the operation of the website and to enhance our website and the content offered therein. For the avoidance of doubt, we are not aware of the identity of the user from who we collect such data from.
  • Personal Data”: individually identifiable information, namely information that identifies an individual or may, with reasonable effort, identify an individual.

For the avoidance of doubt, any Non-Personal Data connected or linked to any Personal Data shall be considered as Personal Data for as long as such connection or linkage exists. Under applicable data protection law, we need to have a lawful basis to process your Personal Data. We rely on different lawful bases to process your Personal Data for different purposes.

Please note that you are not required by law to provide us with any Personal Data and you can avoid from doing so and object to the processing of certain of your Personal Data (however, without obtaining your Personal Data we will not be able to provide certain services, for example, we will not be able to send you our updates if you will not provide us with your email address).

The table below further details the types of Personal Data we collect, purpose of collection, and the lawful basis we rely on in order to process Personal Data, aligned with the purpose of use. Certain types of personal data might be used for multiple purposes, and accordingly will be processed under different lawful basis. You will have particular rights related to your Personal Data that we process, depending on which lawful basis we rely on (see the “Your Rights” section below).

Type of Personal Data Purpose of Use & Lawful Basis
Personal Data you provide when you contact us

If you voluntarily contact us whether through the “Contact Us” page on the website, by sending us an email, or any other request or notification by any means of communication, you may be required to provide us with certain information such as your name, email address and company name, and any other voluntarily information you will provide us. We will further process our contact history and communications.

We rely on legitimate interest in connection with our processing of this data, for the purpose of providing you with the information you have requested and responding to your inquiry.

We may retain our contact history and correspondence, in the event we find it applicable (e.g., in the event of a future claim, or to improve our services).

Personal Data you provide when subscribing to our  mailing list

If you voluntarily subscribe to our mailing list, you will be asked to provide us with your email address. You can unsubscribe at any time through the “unsubscribe” link within the email or by contacting us directly.

Our processing of this data is made subject to your consent (provided when you sign up), and we will use this information solely in order to provide you with the content you have signed up to receive.
Personal Data you provide when you download our offered content

If you voluntarily subscribe to receive our offered content, such as recipes, etc., you will be asked to provide us with your contact details such as your name and email address.

Our processing of this data is necessary for performing our contract with you – meaning, we will use this information solely in order to provide you with the content you have requested up to receive.
Participation in Surveys

If you decide to participate in one of our surveys, and depending on the type of survey, we may ask you to provide Personal Data such as your full name and email address, eating habits, country of residence, gender, approximate age, job description, etc.

Participitation in our surveys and the provisions of the Personal Data you provide are entirely voluntary.


We rely on legitimate interest in connection with our processing of this data, for the purpose of improving our products and business operation, contacting you with regards to your feedback and information you requested to be provided with, as well as, where applicable, send you your partcipition award.


We may use third parties’ platforms to conduct and manage our surveys. These third parties process your information as our service providers (see the “Data Sharing” paragraph below).


If you are interested in working with us, you may voluntarily send us your CV via our website, as well as additional information such as your contact information (name, email address, and phone number).

We rely on legitimate interest in connection with our processing of this data in order to examine your resume in the context of managing our recruiting and hiring process.

In addition, we will use such information, under our legitimate interest, to demonstrate compliance with corporate governance and legal and regulatory requirements.

Please note, in the event, you send us your CV, your provision of Personal Data in connection with recruiting is voluntary, and you determine the extent of information you provide us. We do not request or require sensitive personal information concerning religion, health, sexual orientation, or political affiliation in connection with recruiting.

If you are hired, the information may be used in connection with employment and corporate management.

Online Identifiers & Associated Data

When you access our website, we may, either directly or indirectly (through use of third party’s cookies) collect your IP address, unique identifiers, cookies’ ID, as well as other information that is associated with your device and relates to your activity through the website, and for example your actions while accessing the website (meaning – which pages you have accessed and viewed).

We rely on legitimate interest in connection with our processing of this data for the purpose of:  (i) operating, providing, maintaining, protecting, managing, customizing, and improving our website, and how we offer it; and (ii) enhancing your experience with our website.

In the event required under applicable law, we will obtain your consent to gather such information through our use of cookies.

Defend our Rights & Enforce our Policies

All types of Personal Data detailed above, depending on the circumstances.

We rely on legitimate interest in connection with our processing, use and sharing of your Personal Data for the purpose of defending our rights and enforcing our polices, terms and agreements, for example, in the event of a dispute, claims and legal proceedings, and solely to the extent necessary for such purpose. For example – we may record and log some of your actions, such as subscribing to our mailing list, etc.
Compliance with Legal Obligations & Public Interests

All types of Personal Data detailed above, depending on the circumstances.

We use your data where it is necessary to comply with legal obligations to which we are subject to and cooperation with regulators and law enforcement bodies – where there is a valid legal request such as binding order.


Please see below examples of EU laws that apply to us and according to which we may process, use, maintain or store your data:

·      Data Protection Legislation: we will process your Personal Data upon your request to exercise your rights under applicable data protections laws. We will store an indication of your access request and order to be able to demonstrate compliance;

·      Criminal Investigations and Legislation: we may be required to provide authorities with information in compliance with criminal investigations laws.


Protection of vital interests:

We may process your data in very limited and rare circumstances, where we find it necessary and essential for the purpose of protecting your or third party’s life safety and security as well as humanitarian purposes.





























































The above detailed Personal Data is collected as follows:

  • Automatically – we may use cookies (as elaborated below) to gather some information automatically.
  • Provided by you voluntarily – we will collect information if and when you choose to provide us with the information, e.g., when you communicate with us, when you apply for a job or when you request to join our mailing list.



We will not share your Personal Data with third parties, outside as specifically mentioned herein:

  • Corporate Group – Business Transfers and Affiliated Companies – we may share your information with our subsidiaries, joint ventures, or other companies under a common control (“Affiliated Companies”) solely if and when applicable or necessary for the purposes described in this Policy, or in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, our Affiliated Companies or acquiring company will assume the rights and obligations as described in this Policy;
  • Third Party Service Providers – where applicable, we may share your Personal Data with our authorized third party service providers, as reasonable for our business purposes. This may include hosting and data storage service, email marketing services, data analytics and data management providers,). Where we share information with services providers, we ensure they only have access to such information that is necessary in order to provide the services., and these service providers are required to secure the data they receive and to use the data for the specific purpose of providing us with the services  (such service providers may use other non-personal data for their own benefit).
  • Compelled Disclosures – We may disclose certain Personal Data to satisfy any applicable law, regulation, legal process, subpoena, or governmental request, solely to the extent required; Enforcement of our Rights – We may disclose Personal Data to enforce our policies and terms of use, as well as defend our rights, including the investigation of potential violations thereof, alleged illegal activity or any other activity that may expose us, you, or other users to legal liability, and solely to the extent required;
  • Security Detections – We may disclose Personal Data to detect, prevent, or otherwise address fraud, security, or technical issues, solely to the extent required;
  • Explicit Consent – We may share Personal Data if you specifically request us to provide a third party with your Personal Data or if you provide us with your explicit approval to share your information before the disclosure.


We and our third-party service providers may use cookies and other similar tracking technologies to gather, store, and track certain information related to your access of, activity, and interaction with our website and content, as applicable.

A “cookie” is a small piece of information that a website assigns to your device while you access such a website. Cookies are very helpful and may be used for a variety of different purposes. These purposes include, among other things, allowing you to navigate between pages efficiently, enabling automatic activation of certain features, remembering your preferences, and making the interaction between you and the website quicker, easier and smoother. Cookies are also used to help customize your experience and for advertising purposes (including personalized advertising). You can find out more information about cookies at

In general, several types of cookies may be used on our website including the following:

  • Essential, Functionality, Operation & Security Cookies.These cookies are essential for enabling user movement around the website, for the website and certain features of the platform, as applicable, to function properly, and for security purposes. This category of cookies either cannot be disabled or if disabled, certain features of the website may not work.
  • Analytical, Measurement & Performance Cookies. These cookies are used to collect information about how our website is being used, for example, to assess the number of users who have viewed a certain page as well as their country of origin.
  • Targeting & Advertising Cookies.These cookies may be used to build a profile of your interests and show you personalized content and advertisements.


The specific cookies we currently use are detailed HERE.

In addition, for information on how Google uses information from sites that use its services: Please note that third parties such as Google, Facebook, etc., may use the information collected through our use of Google’s cookies, for other purposes, as detailed in its privacy policies.


Cookies Opt-Out

If you wish to review and revise your cookie settings please click HERE

In addition to the above, most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You may remove cookies by following the instructions in your device preferences. More information about your ability to disable cookies can be found here (as applicable to your browser): Google Chrome; Firefox; Internet Explorer; Safari; Edge; Opera.

Opt-out information from Google Analytics is available here:



Due to our global operation, your Personal Data may need to be processed in countries outside your jurisdiction. We take the steps necessary to ensure that the transfer of such Personal Data provides sufficient safeguards, as required under applicable data protection laws.

We store and process all categories of your Personal Data on our computers and servers located in the State of Israel and the the EU and the USA.

Some of our service providers are located in various locations, including outside of the EEA or UK. In such events, transfers of Personal Data collected in the EU or UK will be made in accordance with applicable data protection laws, including the provisions of the Standard Contractual Clauses (known as “SCC“) approved by the European Commission (and the equivalent for the UK, where applicable) available HERE.

You may exercise your rights, where applicable, to receive information on such a transfer mechanism.

We take great care in implementing physical, technical, and administrative security measures that we believe comply with applicable regulation and industry standards to prevent your information from being accessed without the proper authorization, improperly used or disclosed, unlawfully destructed, or accidentally lost. You need to remember, however, that unfortunately, the transmission of information via the internet cannot be 100% secure. As such, although we will do our best to protect your Personal Data, we cannot guarantee the full security of data transmitted via our website, and any transmission of your data shall be done at your own risk.


In general, we retain the Personal Data we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you will express your preference to opt-out, where applicable.

The criteria used by us to determine our retention periods are as follows:

  • We retain Personal Data for the periods needed in order to achieve the purpose for which Personal Data was collected
  • We retain Personal Data for the periods needed in order to comply with our obligations under applicable laws.
  • If you have a dispute with us, we may retain certain types of Personal Data as necessary and applicable to your claims, including any legal proceedings between us, until such dispute was resolved, and following, if we find it necessary, in accordance with applicable statutory limitation periods. In addition, in the event you request to exercise your rights, we will maintain the applicable correspondence for as long as needed to demonstrate compliance.

We may at our sole discretion, rectify or erase information from our systems, without prior notice to you, once we deem it is no longer necessary for such purposes.


Individuals have certain rights under applicable privacy laws with regards to their Personal Data. Subject to your jurisdiction (and additional conditions), these rights may include might include:

  • The right to be informed –you have the right to be provided with information regarding our data collection and privacy practices, as detailed in this Policy. If you have any additional question, please contact us.
  • The right to access your Personal Data – you have the right to request a confirmation from us that we process your Personal Data, and in some cases, be provided with a copy of the Personal Data we process.
  • The right of rectification – you have the right to require to update Personal Data which is not correct;
  • The right to the erasure of your Personal Data – you have the right to require the erasure of certain Personal Data if specific conditions are satisfied. This right is not absolute. We may reject your request under certain circumstances, including where we must retain the data in order to comply with legal obligations or defend against legal claims, etc.;
  • The right to restrict the processing of your Personal Data – you may be entitled to limit the purposes for which we process your Personal Data if specific conditions are satisfied;
  • The right to object to the processing of your Personal Data – you have the right to object to the processing of Personal Data, in the event the basis for processing is our legitimate interests, however, we will be permitted to continue the processing if our legitimate interests override your rights, or when processing is necessary to establish, exercise or defend a legal claim or right, etc.;
  • Data portability – you have the right to have your Personal Data “port” to a third-party;
  • The right to file a complaint to a supervisory authority – specifically, with regards to Personal Data collected about you in the EEA or UK, please contact the applicable EU Data Protection Authority.
  • The right to withdraw your consent – when the lawful basis for the processing of your Personal Data is your consent. For example, you may unsubscribe at any time from our mailing list.

If you wish to exercise any or all of the above rights, please contact our privacy team by email at: [email protected].

Subject to the applicable regulation, where we are not able to provide you with the information for which you have required, or to the extent you have required, whatever that reason might be, we will endeavor to explain the reasoning for this and inform you of your rights. We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any such information. Please note that in the event you have asked us to exercise your data rights herein, we will respond to your request within the timeframes set forth under applicable regulation.


Our website is not directed nor is it intended for use by children under the age of sixteen (16) and we do not knowingly process a child’s information. We will immediately discard any information that we receive from a user that is considered a child” upon our discovery that such a user shared information with us. If you are under the age of eighteen (18), please be sure to read the terms of this Policy carefully with your parents or other legal guardians. Please contact us at: [email protected], or as described below if you have reason to believe that a child has shared any information with us.


We reserve the right to periodically amend or revise this Policy which will be effective immediately upon the implementation of the revised Policy on our website. The last revision date will be reflected in the “Last Updated” heading located at the top of the Policy. We will make a reasonable effort to post notification in the event that we implement any changes that substantially change our privacy practices. We recommend that you review this Policy periodically to ensure that you understand our privacy practices and to check for any amendments.