Our Mince Beef is versatile, delicious and easy to cook with. It is juicy and meaty and an ideal foundation for any dish based on ground beef from Lasagna, sloppy joe, shepherd’s pie, to spaghetti with meatballs, the variety is endless.  

Redefine Mince Beef allows meat lovers, vegetarians and vegans to enjoy a great meat-eating experience without compromising on taste. 

Redefine Meat Ltd. products are plant-based, made with non-GMO ingredients and do not contain any animal-based ingredients or by-products.

Water, plant protein (soy, pea) (15%), refined coconut fat, refined rapeseed oil, flavourings (contains mustard), thickener (methyl cellulose), maltodextrin, salt, raspberry juice, concentrated caramelised pear juice, vitamin B3, vitamin B6, vitamin B12, iron, zinc, colour (beetroot red).

Nutritional value per 100g
Energy 739 kJ/ 178 kcal
Fat
Of which Saturates
12g
7,0g
Carbohydrate
Of which Sugars
4,0g
0g
Fibrer 5,0g
Proteins 11g
Salt 1,0g
Vitamin B12 3,0µg (116%*)
Zinc 4,2mg (47%*)
*Nutrient Reference Values
Contains: For allergens, see ingredients in bold.
May contain: Cereals containing gluten, lupin and celery.
* Read the product information before use.

Cooking Method

This product is prepared directly from the freezer , there is no need to defrost, remove the product from the freezer.
This product is only suitable for consumption after cooking, following the suggested preparation method below. Do not eat raw.

excellent for family dishes such as pasta Bolognese and shepherd’s pie.
A tip from chef Omar Tal
Preparation steps
  • Preparation in a pan

    Defrost for 12 hours in the refrigerator before cooking.
    Heat 2 tbsp. of oil in a pan over medium-high heat, add the mince to the pan and fry for at least 9 min until browned while stirring, add seasoning.

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Where can you buy Redefine Meat™?
Hemköp
ICA
Albert Heijn
Ocado
crisp
Prep Kitchen
Shuk Mehadrin
Mega
Carrefour
Bitan Wines
Alonit
Aviator Hotel
Yohannoff
The Blackbird
Shufersal Sheli
Shufersal Express
Shufersal Deal
EXTRAShufersal Deal
Amalya
Teva karkur
k-ivgi
Wolt Market Main
Flavors
Klil Ha-Teva
The Shopkeeper
Maadaney Hateva
Abu Amir Fruits & vegetables
Nizat Haduvdevan
Oren Teva
Adonit Hatavlinim
Carmela
Eretz Bereshit
AM:PM
MORE RECIPIES

our Beef Mince recipies

New Meatballs on Mashed Potatoes
For Home Cooking
New Meatballs on Mashed Potatoes
With Brown Gravy and Thyme
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Dishes

2 servings

Cooking time

60 minutes

Difficulty

Moderate

New-Meat Sloppy Joe
For Home Cooking
New-Meat Sloppy Joe
With Beef Mince, Peppers and Tomato Sauce
dishes number icon

Dishes

4 servings

Cooking time

30 minutes

Difficulty

Easy

Italian Lasagna
For Home Cooking
Italian Lasagna
With Mince Beef, Bechamel and Mozzarella
dishes number icon

Dishes

4 servings

Cooking time

90 minutes

Difficulty

Moderate

New-Meat Poke Bowl
For Home Cooking
New-Meat Poke Bowl
Mince Beef Patties with Tabouleh and Fresh Vegetables
dishes number icon

Dishes

2 servings

Cooking time

20-30 minutes

Difficulty

Easy

Minced Beef Wellington
For Home Cooking
Minced Beef Wellington
Christmas-style with roasted carrots & peppercorn sauce
dishes number icon

Dishes

4 servings

Cooking time

90-120 minutes

Difficulty

Pro

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.