To create a world where anyone can enjoy great meat without compromise
At Redefine Meat, we love meat. Really, really love meat. We believe that the world deserves new-meat, plant-based meat, that’s not only good for the environment but is also kind to animals. Having studied animal meat down to its tiniest components,, and perfected cutting-edge technologies, Redefine Meat provides a wide range of high-quality products that are just as delicious as the meat you already know and love. new-meat delivers an uncompromising and extraordinary culinary experience with its taste, texture, and aroma.
We’ve come a long way over a short period. See our most impressive and memorable highlights.
  • 2022
    150+ employees, worldwide
  • 2021
    Commercial launch in the UK, Germany & the Netherlands
  • 2021
    First company to commercialize plant-based whole cuts
  • 2021
    Thousands of new-meat dishes sold at Pop-Up
  • 2021
    Launched in Israel
  • 2021
    100 employees
  • 2020
    World’s largest blind tasting
    The ‘world’s largest’ blind taste test for its 3D printed meat alternative. The company secured over a 90% acceptance rate.
  • 2020
    Achieved 10kf per hour printing speed
    Redefine Meat has spent several years examining the muscle structure to determine a formal way to engineer and 3D print different styles of meat.
  • 2019
    Seed round of investment | 10 employees
  • 2019
    Strategic collaboration with Givaudan
  • 2019
    World’s first blind tasting in a restaurant
    Diners at a fancy restaurant in Israel were served an elegantly plated kebab, garnished with an eye-catching swipe of crimson sauce and thin slices of red onion.
  • 2018
    World’s first 3D printed plant-based steak
  • 2018
    Company founded
A Seasoned Team of Passionate Meat Experts
Get to know our all-star team, whose talent and experience is surpassed only by their passion for great meat.
  • 250
    Team members
  • 80
    Scientists & Engineers
  • 185
    Meat Eaters
  • 12
    PHD Degrees
Investors and partners
Helping Us Build the World’s Largest Meat Company
Grants & Awards
A company
on the Cutting Edge
The Israel Innovation Authority is the support arm of the Israeli government, charged with fostering the development of industrial R&D within the State of Israel. Redefine Meat received the IIA largest grant ever for a technological startup within the food segment, and is the first Alt-Meat company to receive support for the transfer of technology from development to production.
EIT Food accelerator program – Redefine Meat chosen as winner in the first ever cohort of the prestigious food tech accelerator managed by the European Institute of innovation and technology (Funded by the European Union). The winners were selected out of 41global agrifood technology startups involved in the EIT FAN Program and over a four-month acceleration period.
Redefine Meat won the 2018 Start up Innovation Challenge category for Most Innovative Plant-based Finished Product. For the Fi Europe Innovation Awards, a jury of eight experts from various fields of the F&B industry selected the most innovative submissions from the international entries.
Out of hundreds of participants and 15 international finalists, Redefine Meat received the "people choice award" for ground-breaking, sustainable solutions for the food and agriculture (F&A) industry. FoodBytes! by Rabobank is a global pitch competition and networking platform – hailed for identifying leading innovation and insight, judged by an esteemed panel of experts.