The nutrition behind the bite

Our ingredients

Every ingredient earns its place. Here is what each one is doing.

• Packed with plant protein

  Each 100g serving packs up to 25g of protein from soy and peas, for real substance.

• Plant-based fats bring the juice

  We use coconut and vegetable oils to deliver richness and mouthfeel, while keeping the overall fat profile balanced.

• Carbs and fibres build the structure

  A balanced mix of flours and plant fibres gives each bite its firmness and familiar chew.

• Flavour and colour come naturally

  Ingredients like beetroots and raspberries create that rich, meaty experience from first look to final bite.

Is it healthy?

Our products are designed to fit into a balanced, nutritious diet. They contain up to 25g of high-quality protein per 100g depending on the product, and are a source of essential vitamins and minerals including iron, zinc and B12. Being plant-based, they are naturally not a source of cholesterol and are free from hormones, antibiotics and GMOs. Compared with animal meat they also contain less saturated fat, because we use carefully selected plant-based fats and oils.

A healthy diet is all about variety, and no single product can do it all. New-meat can be enjoyed as part of a balanced meal, whether you pair it with vegetables, grains or other wholesome foods. As with any product, we recommend reviewing the nutritional information and considering how it fits into your overall diet.

1. Nutritional values based on Redefine Meat's internal nutritional guidelines. Beef Flank comparison: McCance and Widdowson's CoFID, UK Government dataset.

Is it ultra-processed?

"Ultra-processed" often gets a bad name because it is associated with junk foods loaded with fat, sodium and sugar and little nutritional value. That is not what we are about. Think of a food like whole-grain bread: processed, but still nutritious. We take a similar approach with new-meat — carefully crafted using selected ingredients and advanced technology to deliver high-quality food packed with nutritional value.

What about soy?

Redefine Meat products are crafted with a blend of plant-based proteins from various sources, including soy — a high-quality and nutritious ingredient. Studies consistently show that consuming soy as part of a balanced, plant-based diet has no negative impact on health. In fact it may offer benefits, especially when it replaces red and processed meats.