For business
Redefine Meat for Foodservice
Premium New-Meat* crafted for professional kitchens






The Redefine PRO range
9 chef-grade cuts & formats
From beef flank and fillet to pulled meats, burgers, kebab and merguez, plus bulk formats.
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Redefine PRO Beef Flank A meat-lover's favourite, prized for its deep flavour and fibrous grain. View product → -
Redefine PRO Beef Mince A versatile kitchen essential for boundless culinary creativity. View product → -
Redefine PRO Bratwurst A plump, pork-flavoured sausage with a snap View product → -
Redefine PRO Burger Built for high-volume kitchens: meaty excellence at speed and scale. View product → -
Redefine PRO Lamb Kebab Mix Authentically seasoned for a rich, Mediterranean lamb experience. View product → -
Redefine PRO Merguez A piquant, snappy sausage bursting with bold Mediterranean spices. View product →
Our Recipes
Endless Culinary Creations
With a wide range of meaty flavours and textures, the possibilities of using new-meat in new and exciting culinary creations are endless.
Try these recipes
Get Ready to Serve
Everything your kitchen needs to launch New-Meat
Cooking guides, menu inspiration and support to put Redefine PRO on your menu with confidence.







