Making a positive
Choose how often you eat animal meat and for how many years, then watch how eating animal meat compares to eating new-meat!
- Once a month
- Once a week
- Twice a week
- Once a day
- Twice a day
Switching to new-meat can significantly reduce the negative environmental impact compared to consuming animal meat.
Saving up to96%in water usage
Up to98%in land use
Up to91%less GHG emissions
From extreme greenhouse gas emissions to excessive land and water usage, beef production has a significant impact on the environment.
At Redefine Meat, we’re proud to be working on real ways to change this and make it easier for anyone to enjoy great food, without compromise.
See three ways in which new-meat can create a more sustainable future.
Over two-thirds of our planet is made up of water, and yet, freshwater remains a precious resource. Water scarcity, due to pollution, droughts, or floods, already affects freshwater supply on a global scale–with the beef industry being one of the top three contributing to the problem.
New-meat production is twenty times more efficient and uses 96% less water (per kilogram) than a beef hamburger¹. If every family, in each OECD country, replaced one meal per month of traditional meat with REDEFINE MEAT™², the water saved would be the equivalent to the annual drinking water of China and India, combined. Making this change once a week would save the equivalent of an entire year’s worth of drinking water for the entire global population.
- Based on initial results of Life Cycle Analysis (LCA)
- REDEFINE MEAT™ Flank
The world is producing four times more meat today than it did 50 years ago. In fact, 60% of the world’s agricultural land is used for beef production. New-meat production requires 98% less land – a significant environmental benefit.
In developed countries, if each family replaced one meal of beef with REDEFINE MEAT™ each week, it would free an area equivalent to 1.5 times the size of Spain, or 13% of the Amazon Rainforest.
Greenhouse Gas Emissions (GHGs)
Meat production has a significant impact on the climate crisis. Human activities are responsible for almost all GHG increases in the atmosphere since the late 1800s, with beef production being among the most polluting industries¹. World leaders have committed to reducing GHG emissions by 30% in 2030.
The production of one kilogram of REDEFINE MEAT™ emits the equivalent of 1/9 of the GHG emissions required to produce a kilogram of beef burger. If every family in the OECD countries replaced one meal of beef per week with REDEFINE MEAT™, the reduction in GHG emissions would be the equivalent to those obtained by removing 86 million family-sized cars from circulation.