Technology

PRECISELY THE SAME, ENTIRELY DIFFERENT

We have developed cutting edge technologies to create new-meat that mimics the aroma, mouthfeel and flavor of traditional meat. Let’s show you how.

HARNESSING TECHNOLOGY,
NOT ANIMALS

We love meat, study it to its tiniest details. Using plant-based tissue engineering, our patent-pending Meat Matrix Additive Manufacturing (MMAM) and other advanced technologies, we create new-meat that brings the full culinary experience of traditional meat, but without animal-based ingredients.

80

Scientists & Engineers
12

PhDs
10

Scientific Disciplines
10

World-Renowned meat & alternative protein scientific advisors
500

Sensory panels per year

A culinary experience for all your senses

Sight

Smell

Sound

Touch

taste

RAW
COOKED

Animal Meat

New-Meat™*

Animal Meat

Animal meat is a versatile food staple across the world.

Animal Meat

New-Meat™*

The versatility of new-meat helps chefs and home cooks create an almost unlimited range of delicious dishes.

New-Meat™*

Animal Meat

Different cuts have different amounts of fat, but there are variations even among the same type of cuts.

Animal Meat

New-Meat™*

The fat in new-meat comes from plant-based sources, and therefore, contains no cholesterol.

New-Meat™*

Animal Meat

The complex structure of meat is made up of muscle fibers, fat tissue and connective tissue.

Animal Meat

New-Meat™*

New-meat mimics the structure of meat. We have even quantified chewiness and juiciness and tailored each cut accordingly.

New-Meat™*

Animal Meat

New-Meat™*

Animal Meat

Most saturated fats come from animal sources.

Animal Meat

New-Meat™*

Many of our products contain lower saturated fat than their traditional meat counterparts.

New-Meat™*

Animal Meat

Fat plays an important role in storing energy , and in the right quantities, plays an essential role for health.

Animal Meat

New-Meat™*

During cooking, fat also plays an important role in the flavor & aroma, texture, taste of both meat and new-meat.

New-Meat™*

Animal Meat

Meat’s, already complex system, undergoes chemical and physical processes during cooking, leading to the delightful meaty experience. More people are choosing to reduce the amount of red meat they consume. Whether this is for health or environmental reasons, they’re looking for the alternative that doesn't let them down nutritionally, in terms of sustainability or, most importantly, the meat-eating experience.

Animal Meat

New-Meat™*

Developed by an impressive team of scientists and engineers, in collaboration with the world’s leading meat experts and culinary advisors, our advanced technologies create New-Meat. Delicious, sustainable, and kind to animals, we’re creating the ultimate meaty experience.

New-Meat™*

Our technology

EXPAND

JUICINESS

Scientifically termed as exudate, this is meat’s natural “juice.” It’s made up of proteins and water-soluble compounds, which all add to cooked meat’s aroma, texture, and appearance.

FIBERS

Connective tissue is a network of proteins that holds muscle components together. Meat’s “chewiness” is largely due to connective tissues including ligaments, tendons, silverskin, and muscle fibres

FAT

Fat plays a significant role in the aroma, flavor and mouthfeel of meat. The intramuscular fat seen as white specs in red meat is called marbling, and is a key factor for grading the quality of meat. New-meat uses plant-based fats and contains no cholesterol.

PROTEIN

Proteins are macro molecules, comprised of amino acids that serve numerous functions in the body. New-meat combines various sources of plant-based protein, making it a complete protein.

COLLAPSE

Testimonials

“The cleverest thing I’ve seen in almost 40 years in the kitchen.”

Chef Marco Pierre White

“It tastes like meat and you can handle it like meat.”

Chef Andreas Böhm

“When I tasted New-Meat, I was speechless – from the taste, the texture.”

Chef Shahaf Shabtay

“When we give to people a classic dish but with Redefine Meat, they don’t ask what’s in it – that’s the best compliment”

Chef Ron Blaauw

A WHOLE DIFFERENT ANIMAL

A deep technological understanding, combined with a passion for meat, has enabled us to crack the “holy grail” of plant-based meat. To recreate the tasty meat-eating experience you know and love, we’ve carefully considered all five senses.

STEAK CUSTOMIZATION

Plate cuts

Any cut made by the cow, we want to make, too. Imagine the same mouthwatering meat you know and love – without animal-based ingredients.

new-meat

REDEFINE PORTFOLIO

Enjoy top-quality meat experiences – anytime, anywhere. From delicious premium cuts to versatile pulled and minced dishes, there’s no limit to the range and creativity of new-meat.