Our Mince is versatile, delicious and easy to cook with. It is juicy and meaty and an ideal foundation for any dish based on ground beef from Lasagna, sloppy joe, shepherd’s pie, to spaghetti with meatballs, the variety is endless.  

Redefine Mince allows meat lovers, vegetarians and vegans to enjoy a great meat-eating experience without compromising on taste. 

Redefine Meat Ltd. products are plant-based, made with non-GMO ingredients and do not contain any animal-based ingredients or by-products.

  • בשר עם מעט שומן רווי

Water, plant protein (soy, pea) (18%), refined rapeseed oil, flavourings (contains mustard), thickeners (methyl cellulose, glycerol), inulin, acidity regulators (potassium lactate, lactic acid), vinegar, colours (plain caramel, beetroot red), antioxidant (ascorbic acid), salt, spices, yeast extract, smoked salt, smoked paprika, vitamin B12.

Nutritional value per 100g
Energy 692 kJ/ 166 kcal
Fat
of which saturates
9.3 g
1.0 g
Carbohydrate
of which sugars
3.0 g
0 g
Fibre 7.3 g
Protein 14 g
Salt 0.69 g
Vitamin B12 2.5 µg (100%*)
*Nutrient reference values
Contains: For allergens, see ingredients in bold.
May contain: May contain celery.
* Read the product information before use.

Cooking Method

The product must be thoroughly heated until it has reached a core temperature of at least 72°C before
consumption.

Excellent for family dishes such as pasta Bolognese and shepherd’s pie.
A tip from the chef
Preparation steps
  • Preparation in a Sauté/fry pan:

    Heat 1 tablespoons of oil in a pan over medium heat. Add the mince and fry for 4 min. Crumble while
    cooking and season to taste.

We're on the map
Where can you buy Redefine Meat™?
Jumbo
Velivery
MATHEM
MONOPRIX
Hemköp
ICA
Albert Heijn
Ocado
crisp
Shuk Mehadrin
Mega
Bitan Wines
Alonit
Aviator Hotel
Yohannoff
Shufersal Sheli
Shufersal Express
Shufersal Deal
EXTRAShufersal Deal
Amalya
Teva karkur
k-ivgi
Wolt Market Main
Flavors
Klil Ha-Teva
The Shopkeeper
Maadaney Hateva
Abu Amir Fruits & vegetables
Nizat Haduvdevan
Oren Teva
Adonit Hatavlinim
Carmela
Eretz Bereshit
MORE RECIPES

our Beef Mince recipes

New Meatballs on Mashed Potatoes
For Home Cooking
New Meatballs on Mashed Potatoes
With Brown Gravy and Thyme
dishes number icon

Dishes

2 servings

cooking time icon

Cooking time

60 minutes

Difficulty

Moderate

New-Meat Sloppy Joe
For Home Cooking
New-Meat Sloppy Joe
With Beef Mince, Peppers and Tomato Sauce
dishes number icon

Dishes

4 servings

cooking time icon

Cooking time

30 minutes

Difficulty

Easy

Italian Lasagna
For Home Cooking
Italian Lasagna
With Mince Beef, Bechamel and Mozzarella
dishes number icon

Dishes

4 servings

cooking time icon

Cooking time

90 minutes

Difficulty

Moderate

New-Meat Poke Bowl
For Home Cooking
New-Meat Poke Bowl
Mince Beef Patties with Tabouleh and Fresh Vegetables
dishes number icon

Dishes

2 servings

cooking time icon

Cooking time

20-30 minutes

Difficulty

Easy

Minced Beef Wellington
For Home Cooking
Minced Beef Wellington
Christmas-style with roasted carrots & peppercorn sauce
dishes number icon

Dishes

4 servings

cooking time icon

Cooking time

90-120 minutes

Difficulty

Pro

Chili Sin Carne
For Home Cooking
Chili Sin Carne
Mexican Stew with Mince Beef
dishes number icon

Dishes

4 servings

cooking time icon

Cooking time

60 minutes

Difficulty

Easy

Kids’ Spaghetti with Tomato Sauce
For Home Cooking
Kids’ Spaghetti with Tomato Sauce
Quick and Easy Version for Kids
dishes number icon

Dishes

4 servings

cooking time icon

Cooking time

20 minutes

Difficulty

Easy

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.