We are a leader in the food-tech revolution that seeks to replace the beef industry’s outdated and resource-intensive production processes with advanced technologies and sustainable ingredients. Founded in 2018, Redefine Meat develop technology and processes that replicate the texture, flavor, and experience of eating traditional meat, but without using animal ingredients.
| First and foremost, because want to make a difference. Our vision is to create a world where anyone can enjoy great meat-eating experience without compromise. |
Raising livestock is an inefficient and an environmentally unsustainable way to feed the world’s growing population. We recognize that many people love eating meat and continue to do so despite knowing the dire environmental consequences – it’s tasty, it’s often readily available, and it’s deeply embedded in tradition and our social ties and relationships. This is why we need New-Meat™, one that can provide the delicious experience of traditional meat, but that is good for the environment and kind to animals.
Additive Manufacturing/3D printing has disrupted and revolutionized manufacturing. It is precise, flexible, and can eliminate supply chain inefficiencies. Until recently, the alternative meat industry has focused on the attempt to replicate minced beef or similar products with uniform consistency.
3D printing uniquely enables the production of exact formations that can duplicate the muscle and fat structures found in cuts of meat that are fundamental to the pleasurable sensations experienced when eating meat, particularly, whole-muscle cuts.
3D printing also offers flexibility, facilitating the printing of different shapes, sizes, or combinations of “fat” and “muscle” without having to retool or reset the machines.
Learn more in this article by Daniel Dikovsky, Redefine Meat’s Head of Technology and Innovation.
Currently, Redefine Meat™ products are available through hundreds of food service outlets across several countries, including the UK, Germany, the Netherlands and Israel. In Israel, you can also purchase them at select butcher shops and delicatessens. For a full list of locations, use our New-Meat™ locator. Make sure to check back often, as new locations are added all the time.
We founded the company out of a passion for meat and a devotion to our planet. We believe the world deserves better meat, a new type of delicious meat, that’s good for the environment, and kind to animals.
We love the experience of cooking and eating meat but are concerned about its effects on our environment. We searched for a way we could continue to enjoy great meat without harming animals and producing the environmental pollution that occurs in traditional meat production. By leveraging Israel’s culture of innovation, its food technology ecosystem and its leadership in additive manufacturing and digital printing, Redefine Meat is uniquely positioned to transform the conventional meat and food industries. Learn more in this article by our CEO, Eshchar Ben-Shitrit.
Redefine Meat™ products are manufactured using a number of advanced methodologies. It’s a combination Whof combining New-Meat™ Science, Material Science and “Meat Matrix Manufacturing” which encompasses an array of advanced manufacturing technologies, including additive manufacturing/3D printing, to create New-Meat. Our proprietary technology, combined with a deep understanding and passion for meat, has enabled us to manufacture the “holy grail” of the plant-based industry— delicious, premium cuts of plant-based meat.
Redefine Meat™ products are made from sustainable, nutritious and readily available ingredients including plant-based proteins, fats, and natural colors and flavors. When combined using our unique technologies, they create a tasty New-Meat™ that offers a similar culinary experience with its taste, texture, and aroma to that of animal meat. Our products do not contain animal ingredients.
The Academy of Nutrition and Dietetics, one of the largest nutrition organizations in the world, has published a position paper on vegetarian and vegan nutrition that concludes that “appropriately planned vegetarian, including vegan, diets are healthful, nutritionally adequate and may provide health benefits in the prevention and treatment of certain diseases.”
Yes. Consumption of plant foods such as soy and legumes, which contain high-quality and complete protein, in sufficient quantity, makes it possible to obtain enough protein for a balanced and healthy diet.
Redefine Meat products contain plant-based proteins and do not contain animal-based ingredients. Therefore, they can be part of a plant-based diet.
Yes. All Redefine Meat™ products are 100% animal-free. We believe that everyone can and should enjoy our New-Meat™ whether they are omnivores, are flexitarians, vegetarians or vegans.
Different products have different levels of protein. Please check the product package (or product page) for details.
Yes, they’re certified Kosher Pareve (non-dairy) by the relevant authorities, according to where each product is manufactured. For details on each Kosher certificate, please consult the packaging. Note that we did not apply for Kosher certification of Redefine Bratwurst and Redefine Pulled Pork flavour.
No. Redefine Meat™ do not contain ingredients from genetically modified organisms (GMOs.)
We are serious when it comes to consumer safety, and we encourage consumers with food allergies or sensitivities to review our product ingredient lists, available both at our website and on our packaging, before preparing and eating any Redefine Meat™ product.
Yes. In fact, most of the things we eat go through processing, including many “simple” or “healthy” foods such as yogurt, oil and bread. The negative perception behind the term “processed” stems mainly from foods that are high in fat and sugar and that are designed to satisfy immediate cravings, often at the expense of health and nutritional values.
Redefine Meat products are manufactured by combining carefully selected ingredients from plant-based sources to produce quality food products with high nutritional values. We are constantly working to improve our offering and bring products that are delicious, good for the health of our consumers, and for the health of the planet.
New-Meat™ products were created to dramatically reduce the environmental impact that traditional meat has on land use, water use, greenhouse gas (GHG) emissions, and more. Raising cattle is an inefficient way to produce meat; the production of each kilogram of meat raised for human consumption requires some 25 kilograms of feed and 850 liters of water. For more information visit our environment page.
Redefine Meat™ products contain plant-based proteins and do not contain animal-based ingredients. Therefore, they can be part of a plant-based diet. We recommend consulting with a certified nutritional professional for individual needs.
Just like traditional meat, we do not recommend refreezing a thawed product.
Sure! As long as the product is kept in the refrigerator, roasted/cooked New-Meat can be reheated up to 2 days after the first preparation. Note that it may affect the product’s flavor, texture, and/or juiciness.
Exactly what you make from traditional meat! You can make a wide range of recipes with our new meat. You can find a list of delicious and versatile recipes on our site.
The products contain soy protein (a complete protein with all essential amino acids) together with other plant-based proteins. Using various sources of protein allows us to offer products with a unique texture and nutritional profile.
Some of our products contain gluten while others do not. Please refer to the package of each product or check our website for updates.
Yes, they are certified Halal. Note that we did not apply for Halal certification to Redefine Bratwurst and Redefine Pulled Pork flavour. For details on each Halal certificate, please contact us directly.
No. Our products are plant-based but not certified organic.
Our products are a blend of vegetable proteins taken from various sources, including soy, a good source of high-quality protein. Studies have repeatedly shown that the consumption of soy as part of a balanced, plant-based diet has no discernable negative impact on health and may be beneficial when accompanied by an overall reduction in the consumption of red meat and processed meat products. Learn more at https://www.hsph.harvard.edu/nutritionsource/soy
Our company was inspired by a vision to create a better world by dramatically reducing the environmental damage caused by industrial livestock farming. We estimate that the production of New-Meat is ten to twenty times better for the environment in critical parameters such as land use, water consumption and GHG emissions than traditional meat. For more information, including a “New-Meat” impact calculator, go to www.redefinemeat.com/environment.
A plant-based diet can have different meanings for different people, such as eating vegetables more often or completely avoiding animal products. What they share is that people who are committed to any type of plant-based diet expect to fulfill their nutritional needs by eating plant-based foods.
There are different types of plant-based diets, such as a vegan diet, a vegetarian diet or one that advocates a reduction in animal products
Retail shelf-life is 12 months from production. We recommend checking the expiration date on the foil of the package.
Just like traditional meat, our meat also has fat that simulates the fat in traditional meat. The white spots that you are seeing are plant-based fat that we add to provide you with a full meaty experience. I invite you to find the full list of ingredients on our website, or on the product packaging.
You can use it up to 48 hours after thawing.
Absolutely! Burgers, bratwurst and pulled can be cooked from frozen. The mince and Kofta lamb mix needs to be defrosted. We recommend that you follow the cooking instructions on the back of the package. If you wish, I could send you a “How to video” made by one of our chefs.