Mission

GREAT NEW-MEAT,
WITHOUT COMPROMISE.

We believe that the world deserves new-meat, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture and aroma, without compromise.

REDEFINE MEAT PORTFOLIO
FOR HOME COOKING

From juicy burgers to pulled beef sandwiches to Mediterranean kababs, our unique range of new-meat is loved by chefs around the world. And now, you can bring the unique flavors and texture of Redefine Meat to your home meals, to enjoy with family and friends.

Flank Steak
Flank Steak
A masterpiece of flavours, texture and juiciness.
Beef Mince
Beef Mince
The perfect base for any dish and recipe
Pulled Beef
Pulled Beef
Versatile, easy to prepare and delicious
Bratwurst
Bratwurst
Plump, juicy, pork-flavoured sausage
Premium Burgers
Premium Burgers
Coarsely ground for a perfect bite
Lamb Kofta Mix
Lamb Kofta Mix
The full flavours of the Mediterranean
Pulled Pork
Pulled Pork
Packed with pork flavours, versatile, ready in minutes
REDEFINE MEAT PORTFOLIO

FOR RESTAURANTS, EVENTS AND CATERING

Our broad portfolio of new-meat provides a premium culinary experience for any type of cuisine, and is suitable for any diet. Created with meat experts and loved by chefs, Redefine Meat products are revolutionizing foodservice with their taste, texture and versatility.  

Pulled Lamb
Pulled Lamb
Pulled Lamb
Lush and rich, with distinct lamb notes
Pulled Beef
Pulled Beef
Pulled Beef
The irresistible mouthfeel of slow-cooked beef
Pulled Pork
Pulled Pork
Pulled Pork
Delectable, flavourful and versatile
Bratwurst
Bratwurst
Bratwurst
A plump, pork-flavoured sausage with a snap
Beef Flank
Beef Flank
Beef Flank
Created to delight a meat-lover’s palate
Beef Fillet
Beef Fillet
Beef Fillet
Bold, Juicy, and Unforgettable
Beef Mince
Beef Mince
Beef Mince
Take your culinary creativity in any direction
Lamb Kebab Mix
Lamb Kebab Mix
Lamb Kebab Mix
Loaded with rich flavour, seasoned to perfection
Merguez
Merguez
Merguez
Piquant, scrumptious, Mediterranean style
Burger
Burger
Burger
Our delicious burger in a 100g patty size.
Breakfast Sausage (5kg)
Breakfast Sausage (5kg)
Breakfast Sausage (5kg)
Bringing the classic, savoury taste for a hearty breakfast.
Beef Mince (6kg)
Beef Mince (6kg)
Beef Mince (6kg)
Our versatile and delicious beef mince now in 6kg.
Premium Burger
Premium Burger
Premium Burger
Juicy, mouthwatering, coarsely ground
Take Part in the Revolution

DISCOVER NEW-MEAT

Our professional product line of new-meat products has been custom designed to meet the demands and high standards of professional kitchens. Join us!
DISCOVER MORE
Our Recipes
Any Meat Imaginable,
Reimagined

With a wide range of meaty flavours and textures, the possibilities of using new-meat in new and exciting culinary creations are endless. After all, in Thomas Edison’s words “success is 1% inspiration and 99% perspiration”. Dare to invent and share your creativity with us!

All recipes
Redefine Smoked Bratwurst with a Tangy Potato Salad
A smoky, flavourful BBQ favourite with a tangy side.
Mediterranean-Style Grilled Kebab Skewers
Bold, spiced flavours with a zesty kick.
Grilled Flank Steak with Veggie Skewers & Creamy Vegan Ranch
A perfectly seared steak paired with charred vegetables & a smooth, herby sauce.
Redefine Burger with Onion Rings and Homemade BBQ Sauce
A juicy burger layered with fresh toppings and paired with a refreshing, crisp slaw.
The Ultimate Grilled Burger with Crunchy Coleslaw
A juicy burger layered with fresh toppings and paired with a refreshing, crisp slaw.
Redefine Smashed Lamb Hot Cross Bun
Caper aioli, fennel slaw and watercress
Layered Aubergine Moussaka
with Redefine Beef Mince
Asian Pomelo Salad with Flank Steak
Served with a Rich Pomegranate Glaze
Stuffed Onions with Lamb Kofta and Quinoa
Served with a Rich Pomegranate Glaze
Argentinian-Style Pulled Beef Ciabatta
With Marinated Roasted Peppers, Pickled Red Onion, and Garlic Aioli
Meat and Rice Patties
A delicious and easy-to-make recipe for meat and rice patties, perfect for a family dinner.
Neapolitan Pizza with Redefine Pulled Beef
Redefine Pulled Beef & Mulled Wine Pie
Redefine Beef Flank with cherry sauce
Redefine Pulled Pork Croquette
Mini Yorkies with Redefine Flank Steak
Soy Glazed Redefine Beef Flank
Redefine Beef Flank Pithivier
Boxing Day Sandwich with Redefine Pulled Beef
Classic Puff Pastry Vol-au-Vents with Redefine Ragout
A Dutch Delight with a Modern Twist
Cabbage Rolls with Mashed Potatoes
A Beloved Tradition on your Plate
Steak with Red Port Sauce
A Hearty Holiday Meal to Impress your Guests
Beef Roulade with Red Cabbage and Boiled Potatoes
A Christmas Classic
Cranberry Boeuf Bourguignon
A Festive Take on a French Classic
Redefine Plum & Gin Glazed Beef Flank
A Festive Favourite with a Fruity Kick
Redefine Pulled Beef & Mulled Wine Pie
Served with Roasted Leeks
Burger with Cranberry, Onion Jam and Goat's Cheese
A Wintery Flavour Experience
Bratwurst with Potato Salad and Cranberry Sauce
A New Take on the German Christmas Classic
Redefine Sticky Beef Meatballs
Served with Pomegranate
REDEFINE LAMB SPRING ROLLS
A festive favourite with a fruity kick
Festive Chestnut Pumpkins
Chestnut pumpkin stuffed with a rich mixture of ground beef (Redefine style), aromatic rice, and crispy pine nuts.
Pulled Beef Pastry
A classic dish with a modern twist: Redefine pulled beef, rich in flavour, wrapped in puff pastry.
French-Style Flank Steak with Roasted Cabbage
Juicy and tender flank steak paired with sweet, caramelized roasted cabbage, drizzled in a rich brown butter sauce.
Flank Steak with Kohlrabi Cream and Vegetables
Creamy kohlrabi puree topped with seared Redefine flank steak and sautéed mushrooms, peas, and chestnuts.
Redefine Pulled Beef Asado
Redefine pulled beef, cooked in white wine with colorful root vegetables.
Halloween Bratwurst Sausage Mummies
Jack-O'-Lantern Meat & Pumpkin Pie
Green Curry with Redefine Minced Beef
A Tropical Tradition on your Plate
Redefine Beef Flank, green goddess salad
Flank Steak Sandwich
With sautéed onions, red peppers and mushrooms
Goulash with Flank Steak
The classic dish along white rice
Flank Philly Cheesesteak
Flank sandwich with caramelized onions, peppers and Swiss cheese
Flank Bourguignon
The plant-based take on the classic French dish
Classic Redefine Premium Burger
Cooked in an Air fryer
Pulled New- Meat Fajitas
Redefine Flank Skewers cooked in Air Fryer
Steak Frites
Redefine Meat Flank Steak with McCain Home Chips and Peppercorn Sauce
Redefine Spiced Lamb Kofta
Redefine Classic Cheeseburger
With burger relish, tomato, pickles, onion, gem lettuce
Pasta & Pulled Beef Casserole
Delicious Savory Bake with Peas and Carrots
Smash-Burger in a Tortilla
Served with Chopped Vegetables
Arais for Kids with Lamb Kofta
Served with Fresh Vegetables and Creamy Tahini
Kids’ Spaghetti with Tomato Sauce
Quick and Easy Version for Kids
Redefine Pulled Beef Burrito
Mexican burrito filled with Pulled Beef and guacamole
Flank Steak with Chimichurri Sauce
Alongside potato puree
Flank Steak with Mashed Potatoes
And vegetables brown sauce
Flank Steak Summer Salad
With grilled nectarines, zucchini and mozzarella
Flank Steak with Peppercorn Sauce
The classic creamy peppercorn sauce with a vegan twist
Flank Bánh Mì
A classic and vibrant South Vietnamese sandwich
Flank Steak and Vegetables on Skewers
With roasted vegetable Mashwiya Salad
Massaman Curry with Flank Steak
And vegetables over white rice
Flank Steak with Corn Salsa
Flank Steak with Miso butter
Along green beans
Bao Buns with Teriyaki glazed Flank
And Asian slaw
Teriyaki Flank Steak
With Broccoli on White Rice
Garlic Flank Steak with Noodles
Asian style garlic noodles with Redefine Flank Steak
Flank Steak with Plant-based Béarnaise
Alongside Poached Asparagus and Garlic Confit
Sauerbraten with Klöße
A traditional German beef dish served with dumplings and red cabbage
Lamb Kofta Mix "Arais" with Tahini
Lamb Kofta on Rosemary Sprig Skewers alongside fresh salad
Lamb Kofta Mix on Rosemary Sprig Skewers
with Grilled Vegetable Mashwiya Salad
Classic Burger with Pickles, Tomato, Red Onion and Lettuce
BURGER WITH BLUE CHEESE AND PEARS
Grilled Bratwurst on a Bun
With pickled onions and sour cabbage
Bratwurst with Baked Potatoes and Tomato Salad
Roasted Stuffed Tomatoes
With Mince Beef, Peppers, and Herbs
Poke Bowl
With Pulled Beef and Whole Grain Rice
REDEFINE SMASHED LAMB HOT CROSS BUN
With caper aioli, fennel slaw and watercress
REDEFINE EASTER LAMB PIE
Served with minted spring peas
BEEF SARMA TEL PEYNIR AND BROCCOLI
BEEF SARMA TEL PEYNIR WITH CHILLI SAUCE
Beef Flank With Cherry Sauce
PULLED PULLED BEEF & NO-EGG FRIED RICE
REDEFINE CHRISTMAS BRATWURST & PULLED PORK SANDWICH
Swedish meatballs
With Mash Potato, Pressed Cucumbers and Lingonberries
Lamb Patties with Tzatziki
And Roasted Vegetables
Dutch New Meatballs
Redefine Beef Mince With White Sauce and Potatoes
Chilli Sin Carne
Mexican Stew with Redefine Mince Beef
SPLIT PEA SOUP
With Redefine Bratwurst
Bratwurst Pizza Dog 
Redefine Bratwurst in a pizza dough hot dog
STEAK AND ALE PIE
With Redefine Pulled Beef Filling
PULLED BEEF RENDANG
Indonesian Style Redefine Pulled BEEF on Rice
MINCED BEEF BURRITO
Redefine Beef Mince With Rice, Guacamole and Cheddar
MINCED BEEF WELLINTON
Christmas-style with roasted carrots & peppercorn sauce
LOADED BRATWURST DOG
PULLED BEEF THAI STIR FRY
with Vegetables
PULLED BEEF SHAWARMA
with Spices and Tahini Sauce
BEEF MEATBALLS WITH MASH
With Brown Sauce and Thyme
PULLED BEEF RAGU
With Red Sauce
BEEF MINCE SLOPPY JOE
With Peppers and Tomato-based Sauce
ITALIAN LASAGNA
With Mince Beef, Bechamel and Mozzarella
BEEF PATTIES POKE BALL
Mince Beef Patties with Tabouleh and Fresh Vegetables
BRATWURST WITH MASHED POTATOES
Alongside Sauerkraut, pickles and Mustard
BURGER WITH BLUE CHEESE AND PEARS
Redefine Burgers with Blue Cheese and Caramelized Pears
BURGER WITH BAKED VEGETABLES
Redefine Burgers with Broccoli, Green Beans, Potatoes and Aioli
PULLED PORK TACOS
With Hot-sauce Aioli and Herbs
BURGER WITH CHEDDAR SAUCE
With Pickles And Pickled Onion 
BRATWURST IN RED WINE SAUCE
With Brussels Sprouts and Puree
PULLED PORK QUESADILLA
With Sour Cream and Vegetables.
LAMB KOFTA WITH CHARRED EGGPLANT AND YOGURT
With Roasted Cherry Tomatoes and Pine Nuts
LAMB KOFTA WITH BAKED EGGPLANT
With Tzatziki and Pomegranate Seeds
LAMB KOFTA WITH KALE SALAD
Chickpeas, Cherry Tomatoes and Seeds
Redefine Pro Bratwurst on a Roll
Redefine Pro Bratwurst on a Roll
Redefine Pro Bratwurst with Mashed Potatoes and Peas
Redefine Pro Bratwurst with Mashed Potatoes and Peas
Redefine Pro Bratwurst with Stir-fried Vegetables
Redefine Pro Bratwurst with Stir-fried Vegetables
New-meat Currywurst with Belgian Fries
Redefine Bratwurst with fries
Pulled Pork Sloppy
Sloppy Redefine Pulled Pork with Coleslaw and BBQ sauce
Pulled Beef & Braised Spinach
On Corn Bread
Redefine Pulled Beef Bao
BANH MI style
New-meat Mexican Nachos
Redefine Pulled Pork Nachos
New-meat Mexican Tacos
Redefine Pulled Pork Tacos
New-meat Mexican Quesadillas
Quesadillas with Redefine Pulled Beef
New-meat Asian Salad
Redefine Pulled Lamb with Bean Threads (Vermicelli)
New-meat Sandwich
Redefine Pulled Lamb Ciabatta Sandwich
Beef Flank with Mashed Potatoes
Redefine Beef Flank in Brown Sauce
Philly Cheesesteak
Redefine Beef Flank “Philly Cheesesteak”
Beef Flank Salad
A Salad of Redefine Beef Flank with Mesclun, Radishes and Peach Vinaigrette
Flank Steak with Mushrooms
Redefine Beef Flank, Seared King of the Forest Mushrooms, Portobello Mushroom Sauce
Steak Au Poivre
Redefine Steak Au Poivre with mashed potatoes
Beef Flank in Red Wine Sauce
Redefine Beef Flank in Red Wine Sauce
Beef Flank “Brisket” Sandwich
Redefine Beef Flank “Brisket” Sandwich
Beef Flank Brochettes
Redefine Beef Flank Brochettes with Green Tahini and Onions
Beef Flank Ramen
Redefine Beef Flank Ramen in Carrot and Nori Broth