Mission

GREAT NEW-MEAT,
WITHOUT COMPROMISE.

We believe that the world deserves new-meat, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture and aroma, without compromise.

Take Part in the Revolution

DISCOVER NEW-MEAT

Our professional product line of new-meat products has been custom designed to meet the demands and high standards of professional kitchens. Join us!
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Products

THE MEAT YOU LOVE,
ANY WAY YOU SLICE IT

From a juicy steak, to a smokey brisket, our technology can fabricate any cut of meat a master butcher can. Our new-meat is adaptable and suitable as an ingredient in any type of cuisine or as a part of any diet. Every REDEFINE MEAT™️ product is developed along with the expertise of world-renowned chefs and meat experts, to ensure that you always enjoy a premium new-meat culinary experience.