We believe that the world deserves new-meat, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture and aroma, without compromise.
THE MEAT YOU LOVE,
ANY WAY YOU SLICE IT
From a juicy steak, to a smokey brisket, our technology can fabricate any cut of meat a master butcher can. Our new-meat is adaptable and suitable as an ingredient in any type of cuisine or as a part of any diet. Every REDEFINE MEAT™️ product is developed along with the expertise of world-renowned chefs and meat experts, to ensure that you always enjoy a premium new-meat culinary experience.