We believe that the world deserves new-meat, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture and aroma, without compromise.

Redefine Your Menu
Collaborating with Top Chefs
We introduced world-leading chefs to new-meat. They created amazing dishes. See what they had to say about their new-meat experience.
Chef Marco Pierre White
"Its the most clever thing I've ever seen in my 45 years at being in a kitchen."
Chef Joachim Gerner
"When you touch it and taste it, it feels like a real steak."
chef Shahaf Shabtai
“When I tasted New-Meat, I was speechless - from the taste, the texture.”
chef ron blaauw
“When we give to people a classic dish but with Redefine Meat, they don’t ask what’s in it - that is the best compliment”