Redefine Pulled Beef captures the full flavour and mouthwatering texture of slow-cooked beef for an irresistible combination. It goes well with a variety of sauces and allows chefs to create a full range of dishes, including Asian stir-fry, tacos, sandwiches, and more. Redefine Pulled Beef is easy to prepare—just fry in a pan or griddle. Because it’s ready in minutes, it brings maximum flexibility and spontaneity to any professional kitchen, unlike traditional pulled beef, which requires advanced planning and hours of preparation. Redefine Pulled Beef is versatile, bursting with flavour and high in protein.

Redefine Pulled Beef allows meat lovers, vegetarians and vegans to enjoy a great meat-eating experience without compromising on taste.

Redefine Meat Ltd. products are plant-based, made with non-GMO ingredients and do not contain any animal-based ingredients or by-products.

Learn how to cook

Water, Plant Protein (Soy, Wheat), Soy flour, Coconut Fat, Wheat flour, Corn starch, Flavorings, Barley Malt, Table salt, Spices (irradiated), Maltodextrin, Yeast extract, Vitamins and Minerals (B12, Iron, Zinc).

Nutrition facts
Energy 594 kJ/143 kcal
Total Fat
of which saturates
Total Carbohydrates
of which sugars
Fiber 4.7g
Proteins 21g
Salt 0.8g
Vitamin B12 3.7µg
Zinc 4.2mg
Contain: For allergens, see ingredients in bold.
May contain: Cereals containing Gluten, Lupin, Celery, Mustard.
* Read the product information before use
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Where can you eat Redefine Meat™?
Bardolino - Coming soon
Beefbar London
Brass Rail
Chotto Matte
German Gymnasium
Gillray's Steakhouse & Bar
Harry Gordon's Bar & Kitchen
Hotel du Vin
Marco Pierre White's Birmingham Steakhouse
Marco Pierre White's Liverpool Steakhouse
Marco's Italian
Marco's Steakhouse
Meat Liquor
Mr White's
Powerplant (Selina London Camden)
Shire Oaks
The Breakfast Club
The Queen Inn
The Restaurant at The Capital
Unity Diner
Wheeler's - Coming Soon
Wilson's Social (Selina NQ1 Manchester)

New-meat on your menu

From a juicy steak, to a smokey brisket, our technology can fabricate any cut of meat a master butcher can. Our new-meat️ is adaptable and suitable as an ingredient in any type of cuisine or as a part of any diet. Every REDEFINE MEAT️ product is developed along with the expertise of world-renowned chefs and meat experts, to ensure that you always enjoy a premium new-meat️ culinary experience.

* All Redefine Meat Ltd. products are based on non-GMO, plant-based ingredients, are antibiotic and cholesterol-free, and do not contain any animal-based ingredients or by-products.