Redefine Beef Mince is a versatile and delicious new-meat* that is a true pleasure to cook with. Its juicy and meaty texture, is the ideal foundation for any dish based on ground beef.

Plant-based Redefine Beef Mince allows vegans, as well as, meat lovers, to enjoy a great meat-eating experience, without compromising on taste.

* Redefine Meat Ltd. products are plant-based, made with non-GMO ingredients and do not contain any animal-based ingredients or by-products.

Learn how to cook
Ingredients

Water, Plant Protein (Soy Protein, Pea Protein), Coconut Fat, Rapeseed Oil, Thickener: Methyl Cellulose; Maltodextrin, Flavourings, Table Salt, Caramelised pear juice concentrate, Spices, Colour (Beetroot Red), Cranberry Juice, Vitamins and Minerals (niacin (B3), B6, B12, Iron, Zinc).

Nutrition facts
Nutritional value per 100g
Energy 731 KJ/176 kcal
Total Fat 12g
7g
Total Carbohydrates (g)
of which sugars
4g
0g
Fibre 4g
Proteins 11g
Salt 0.53g
Vitamin B12 2.5µg
Zinc 3.8mg
Allergens
Contain: For allergens, see ingredients in bold.
May contain: Cereals containing Gluten, Nuts, Peanuts, Lupin, Sesame, Celery Mustard, Eggs, Milk.
* Before use please refer to the printed material on our packaging for the most up to date product information.
Take Part in the Revolution

DISCOVER NEW-MEAT

Our professional product line of new-meat products has been custom designed to meet the demands and high standards of professional kitchens. Join us!
DISCOVER MORE
We're on the map
Where can you eat Redefine Meat™?
Bardolino - Coming soon
Beefbar London
Brass Rail
Chophouse
Chotto Matte
Gauthier
German Gymnasium
Gillray's Steakhouse & Bar
Harry Gordon's Bar & Kitchen
HIVE
Hotel du Vin
Marco Pierre White's Birmingham Steakhouse
Marco Pierre White's Liverpool Steakhouse
Marco's Italian
Marco's Steakhouse
Meat Liquor
Meraki
Mr White's
MR. WHITE'S
PARLOUR
Pascor
Powerplant (Selina London Camden)
Shire Oaks
THE ABBEVILLE
THE AVALON
THE BEDFORD
THE BOLINGBROKE
The Breakfast Club
The Hogless Roast
THE LATCHMERE
THE PRINCESS VICTORIA
The Queen Inn
The Restaurant at The Capital
THE ROSENDALE
THE STONHOUSE
THE TOMMYFIELD
Unity Diner
VGN Boulevard
Wheeler's - Coming Soon
Wilson's Social (Selina NQ1 Manchester)
Woodlands Restaurant - Bannatyne spa
Products

New-meat on your menu

From a juicy steak, to a smokey brisket, our technology can fabricate any cut of meat a master butcher can. Our new-meat️ is adaptable and suitable as an ingredient in any type of cuisine or as a part of any diet. Every REDEFINE MEAT️ product is developed along with the expertise of world-renowned chefs and meat experts, to ensure that you always enjoy a premium new-meat️ culinary experience.

* All Redefine Meat Ltd. products are based on non-GMO, plant-based ingredients, are antibiotic and cholesterol-free, and do not contain any animal-based ingredients or by-products.