Redefine Beef Mince is a versatile and delicious new-meat* that is a true pleasure to cook with. Its juicy and meaty texture, is the ideal foundation for any dish based on ground beef.
Plant-based Redefine Beef Mince allows vegans, as well as, meat lovers, to enjoy a great meat-eating experience, without compromising on taste.
* Redefine Meat Ltd. products are plant-based, made with non-GMO ingredients and do not contain any animal-based ingredients or by-products.




Water, plant protein (soy, pea), refined coconut fat, refined rapeseed oil, flavourings (contain mustard), thickener (methyl cellulose), maltodextrin, salt, raspberry juice, caramelised pear juice concentrate, vitamins and minerals (B3, zinc, iron, B6, B12), colour (beetroot red).
Nutritional value per 100g | |
---|---|
Energy | 731 KJ/176 kcal |
Total Fat | 12g 7g |
Total Carbohydrates (g) of which sugars |
4g 0g |
Fibre | 4g |
Proteins | 11g |
Salt | 0.98g |
Vitamin B12 | 3µg (120%*) |
Zinc | 4.2mg (42%*) |
*Nutrient Reference Values |

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New-meat on your menu
From a juicy steak, to a smokey brisket, our technology can fabricate any cut of meat a master butcher can. Our new-meat️ is adaptable and suitable as an ingredient in any type of cuisine or as a part of any diet. Every REDEFINE MEAT™️ product is developed along with the expertise of world-renowned chefs and meat experts, to ensure that you always enjoy a premium new-meat️ culinary experience.
* All Redefine Meat Ltd. products are based on non-GMO, plant-based ingredients, are antibiotic and cholesterol-free, and do not contain any animal-based ingredients or by-products.