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Redefine Meat
in the News
All our latest headlines
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22/07/2024Here’s why veganuary doesn’t mean giving up on protein-rich meaty deliciousness.
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15/07/2024Redefine Meat has launched a brand-new plant-based flank steak I absolutely love steak but have always considered veganism The plant-based flank steak has a meaty...
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03/07/2024'New meat' firm marks European retail launch of premium plant-based protein with listings in Ocado and Coop Switzerland
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03/07/2024This is the first time a plant-based flank steak will be available for consumers to buy and cook at home, after previously being reserved for...
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03/07/2024Redefine Meat, the creator of premium plant-based “new-meat”, has announced the launch of its much-hyped Redefine Flank Steak in European retail.
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11/01/2024See how the ‘new meat’ on the block fares in terms of taste, being eco-friendly, and cost?
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23/07/2023UK shoppers can now buy "new meat" products from Redefine Meat on Ocado, with availability in supermarkets across Europe coming soon.
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22/07/2023Plant-based pioneer brand Redefine Meat has secured its first UK listing for a range of six products in Ocado.
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14/07/2023Redefine Meat is making its diverse new meat range more widely available in the UK by partnering with 8 new wholesalers.
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10/07/2023Redefine Meat's foothold in the UK's plant-based market broadens through new distribution agreements with eight wholesalers.
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07/07/2023Redefine Meat has announced it is supplying eight new wholesaler partners, for an undisclosed sum, as it continues its expansion into the UK plant-based market.
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20/04/2023I gave up eating meat because of the damage it does to the planet but occasionally I break my own rules. Now, a rise in...
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27/03/2023Redefine Meat is a pioneer in sustainable food, creating delicious, plant-based meat that is good for the environment and kind to animals. Co-founders, Eshchar Ben-Shitrit,...
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06/02/2023Redefine Meat’s 3D-printed vegan steaks, tenderloins, and lamb shanks are expanding across Europe to kick off a new era of center-of-the-plate proteins.
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01/02/2023Our insatiable appetite for meat is destroying the planet. But the alternative is looking (and tasting) better by the day
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24/01/2023YOU CAN DINE ON 3-D PRINTED MEAT! Time to tuck in to what looks, tastes and feels like the real thing without ever harming an...
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17/01/2023Why shouldn’t we give it the chance to compete with the real thing?
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21/12/2022Printed meat might sound like it comes from the same camp as the meal-in-a-pill innovation that has intrigued sci-fi lovers for decades, but not is...
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20/12/2022To mark Veganuary, the chain is also launching two new vegan options in collaboration with plant-based brands La Vie and Redefine Meat. The first, called...
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24/11/2022Is Google's latest AI chatbot really "sentient"? Will we one day have to contend with "killer robots"? Is augmented reality the future of art galleries?...
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21/10/2022Five new products have been added to Redefine Meat’s plant-based New-Meat portfolio, including a plant-based tenderloin and striploin. These premium cuts will be distributed across...
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19/10/2022The arrival of veggie meat dishes on Parisian steakhouse menus with names such as "tenderloin" and "flank" poses a challenge to French government efforts to...
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14/10/2022Alt-meat pioneer Redefine Meat has announced a collaboration with restaurateur and Europe’s largest importer of high-end meat, Giraudi Meats. The Israeli food tech company, which...
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13/10/2022Israel's Redefine Meat has struck a partnership with importer Giraudi Meats to drive European distribution of its "New Meat" steak cuts produced on 3D printers,...
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12/09/2022Israeli plant-based meat maker Redefine Meat has announced its expansion into Finland, via a partnership with local meat alternative manufacturer and distributor MeEat. The tie-up...
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16/08/2022There is a long, global history of the manipulation of foods to make them resemble other foods, from mock turtle soup to mock duck to...
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08/08/2022The brand is pioneering an advanced type of plant-based protein and eyeing international expansion
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12/07/2022ollaboration represents one of the largest and most ambitious plant-based sustainability initiatives with Redefine Meat and any hospitality chain to date Menus to feature Redefine...
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28/06/2022With texture-identical cuts and 3D-printed joints, meat substitutes are advancing fast. Here are the next level plant-based foods
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28/06/2022New-Meat pioneer, Redefine Meat, is continuing its collaboration with legendary chef Marco Pierre White, as a further 23 MPW restaurants across the UK to incorporate...
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12/05/2022Award-winning chef Marco Pierre White has developed two new recipes using Israel’s Redefine Meat’s New-Meat plant-based innovation. White’s restaurants, totalling 38 across Ireland and Britain,...
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09/05/2022Marco Pierre White appeared on Good Morning Britain today (May 9) to promote his new 3D printed vegan steaks. The Michelin star chef will be...
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25/04/2022In this episode, Natty is joined by CEO and founder of Redefine Meat Eshchar Ben-Shitrit, who shares how his love of cooking began, what led...
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25/04/2022As the animal products we consume continue to have an impact on the environment, could the key to repairing some of that damage lie in...
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21/04/2022Selfridges has launched a retail experiment at its flagship store in Oxford Street, London, where customers can have a glimpse at what an “eco-conscious shop...
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19/04/2022Supermarket at Selfridges, which will be open from 4th - 30th April, will be showcasing Redefine Meat’s range of plant-based meat powered by 3D printing...
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22/02/2022Famous chef Marco Pierre White is now offering 3D printed vegan steaks at his Steakhouse Bar and Grill in Plymouth, UK. The steaks are made...
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02/02/2022Redefine Meat has commercially launched the world's first whole cut plant-based 3D printed steak in Europe.
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31/01/2022Israeli startup Redefine Meat Ltd. has raised $135 million in new funding for its roll out of 3D-printed plant-based steaks across Europe amid rising demand...
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29/01/2022The restaurant is the first in the region to offer revolutionary new produce Redefine Meat
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18/11/2021Israeli startup Redefine Meat expanded operations into Europe where it hopes to reach thousands of restaurants by the end of next year and served for...
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18/11/2021For the first time, 3D-printed 'meat' is being served as a whole 'cut', with the product launching in four cities around the world this week.
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17/11/2021Redefine Meat just launched its 3D-printed steak at high-end restaurants across Europe.
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17/11/2021Diners will soon be able to eat 3D-printed vegan “steaks” at celebrity chef Marco Pierre White’s restaurants across the UK. The acclaimed chef says he...
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17/11/2021It looks like the real thing. It smells like the real thing. According to those who have tried it, it even feels like the real...
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16/11/2021An Israeli start-up has launched a 3D printed plant-based meat, making whole “cuts” of the vegan product available for the first time in restaurants in...
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16/11/2021Celebrity chef Marco Pierre White will sell 3D-printed vegan fake steaks in his UK restaurants for £20 to £30. The 59-year-old plans to stock up...
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16/11/2021Israeli startup Redefine Meat has rolled out its first whole-cuts of alternative meat and hopes to reach thousands of restaurants by the end of next...
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16/11/2021TV chef Marco Pierre White says he was "mindblown" when he first tasted the 3D-printed steak products made from soy, pea protein, chickpeas, beetroot, and...
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16/11/2021Redefine Meat is expanding its plant-based ‘new meat’ portfolio beyond minced products with the major launch of its ‘whole cuts’ category
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16/11/2021Across four capitals – London, Amsterdam, Berlin and Tel Aviv – a new meat was born, containing precisely no animal. The London champion of the...