Redefine Meat
in the News

Here’s why veganuary doesn’t mean giving up on protein-rich meaty deliciousness.

Redefine Meat has launched a brand-new plant-based flank steak I absolutely love steak but have always considered veganism The plant-based flank steak has a meaty...

'New meat' firm marks European retail launch of premium plant-based protein with listings in Ocado and Coop Switzerland

This is the first time a plant-based flank steak will be available for consumers to buy and cook at home, after previously being reserved for...

Redefine Meat, the creator of premium plant-based “new-meat”, has announced the launch of its much-hyped Redefine Flank Steak in European retail.

Simon shares his thoughts on price/margin parity with meat, and lots more.

See how the ‘new meat’ on the block fares in terms of taste, being eco-friendly, and cost?

UK shoppers can now buy "new meat" products from Redefine Meat on Ocado, with availability in supermarkets across Europe coming soon.

Plant-based pioneer brand Redefine Meat has secured its first UK listing for a range of six products in Ocado.

Redefine Meat is making its diverse new meat range more widely available in the UK by partnering with 8 new wholesalers.

Redefine Meat's foothold in the UK's plant-based market broadens through new distribution agreements with eight wholesalers.

Redefine Meat’s expansion into the UK plant-based meat market continues with new distributor agreements.

Redefine Meat's kofta-style lamb evokes nostalgia of roast lamb from childhood.

Redefine Meat are pioneers of sustainable new meat, great news for animals, the environment, and flexitarian meat lovers.

Redefine Meat’s vegan-friendly, protein-rich dishes becoming a staple on prestigious restaurant menus across Europe.

A Guardian writer shows how advances in plant-based meat can satisfy our craving for meat and help save the planet.

Celebrated chef Marco Pierre White praises Redefine's animal-free premium cuts for being close to traditional meat while being cruelty-free.

Can our animal-free steak win over a picky meat lover? Read her honest review.

Redefine Meat’s advanced layering technology creates whole meat cuts that give eco-conscious steak-lovers an irresistible meat alternative.

For Veganuary, the UK chain unveils "The Works," a sophisticated vegan alternative to the traditional fry-up, featuring plant-based sausages from Redefine Meat.

Edwin Bark describes how Redefine Meat’s game-changing additive technology mimics the structure of whole meat cuts - fat, blood, and muscle.

Redefine Meat adds plant-based tenderloin and striploin to its ever-growing new meat portfolio, plus a European distribution deal with Giraudi Meats.

Redefine meat announces major deal with meat distributor

Giraudi Meats helps put Redefine Meat animal-free steak cuts on Paris restaurant plates as French lawmakers weigh nomenclature.

Israeli new meat pioneer Redefine Meat announced a major distribution partnership with Europe’s top premium meats importer.

Redefine Meat announces collaboration with Giraudi Meats to enhance the distribution of its innovative new meat premium cuts, created using unique additive manufacturing technology.

Partnership with local alt-meat distributor MeEat ushers in arrival of Redefine Meat products in restaurants across Finland.

With further refinement, Chef Tim Anderson believes Redefine Meat is on its way to plant-based premium cuts that taste and feel like real beef.

New Creative Arts (NCA) gets a global brand campaign brief to promote the plant-based meat brand’s international growth.

The partnership with Selina marks the biggest and most ambitious effort in plant-based sustainability between Redefine Meat and any hospitality chain so far.

Read how advances in food manufacturing technologies are bringing plant-based meats, such as Redefine Meat, closer to traditional whole meat cuts.

In its collaboration with legendary chef Marco Pierre White, Redefine Meat premium cuts to be showcased in 23 MPW restaurants across the UK.

Iconic chef Marco Pierre White rolls out creative sustainable new meat dishes across his chain of high-end restaurants in the UK.

On Good Morning Britain, the Michelin-starred chef showcased dishes prepared with Redefine Meat's premium cuts, to be served in his restaurants across the UK.

Give a listen to this podcast, as Natty talks to Eshchar Ben-Shitrit, CEO and founder of Redefine Meat, pioneers of 3D-printed plant-based premium cuts.

In this episode, Natty and Redefine Meat founder explore how technology can change the meat industry as we know it.

Selfridges eco-friendly pop-up store on Oxford Street lets customers discover 3D-printed new meat.

Experience Redefine Meat’s range of plant-based new meat at Supermarket at Selfridges.

Famed chef Marco Pierre White now offers animal-free Redefine Meat steaks at his Steakhouse Bar and Grill in Plymouth.

A world first by Redefine Meat: whole cut 3D-printed steaks free from animal ingredients, commercially available in Europe.

Redefine Meat Ltd., the Israeli startup, raises $135 million to launch its plant-based whole cut steak products across Europe.

Michelin-star chef’s Somerset steakhouse is first to serve up dishes with Redefine Meat’s meat-less whole-cuts.

Expanding beyond “ground beef”, Redefine Meat, rolls out plant-based whole cut steaks to Europe.

Redefine Meat is now rolling out its plant-based ‘whole cut’ products in cities across Europe.

Meat isn’t the issue, argues Redefine Meat, how we produce it is. Its commercially scalable plant-based new meat might hold the solution.

Flexitarian” diners at Marco Pierre White restaurants and steakhouses can opt for plant-based whole cuts that give traditional meat prime cuts a run for their...

Redefine Meat introduces vegan “flank steak”, a plant-based whole cut that comes very close to the real deal.

The innovative Israeli start-up, famous for its pioneering 3D-printed plant-based meat, introduces its ‘whole cuts’ to restaurant menus across Europe.

Renowned chef, who previously adopted a vegan diet for nine months, now offering dishes featuring Redefine Meat 'whole cuts' at comparable prices to traditional steaks.

The Israeli startup’s ground-breaking alternative meat ‘‘whole cuts’ rolled-out to dozens of restaurants across Europe.

Celebrity chef Marco Pierre White ‘blown away’ by Redefine Meat’s 3D-printed whole cuts made of 100% plant-based ingredients.

Redefine Meat is expanding its plant-based ‘new meat’ portfolio beyond minced products with the major launch of its ‘whole cuts’ category

Vegans complain it tastes too much like real meat, says Redefine Meat’s founder. Celebrity Chef, Marco Pierre White, begs to differ…