Did You Know?

We commercially launched the world’s first plant-based premium cuts – to the acclaim of diners, critics and chefs. For a long time, this had been considered technologically impossible.

The world’s leading meat masters work with us because we value their legacy. In fact, four leading Michelin-star chefs joined forces with us to launch new-meat in one single global culinary celebration.

The beef industry is one of the three leading contributors to the climate crisis; the amount of water required to produce 1 kg of beef is equal to one person’s *yearly* drinking water uptake. The production of new-meat is 95% more efficient!
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