Europe launch A - Redefine Meat

Redefine Meat

Who are we?

94% of our employees are meat-eaters. They appreciate a delicious cut of meat! Pretty cool for a new-meat company, right?

Our mission is to become the world’s largest meat company. Meat lovers no longer have to compromise.

REDEFINE MEAT™ products are plant-based, made with non-GMO ingredients and do not contain any animal-based ingredients.

A LITTLE BIT MORE...

Why we’re changing the rules of the game

At Redefine Meat, innovation is in our DNA. We studied meat down to its tiniest components, and use material science and advanced manufacturing technologies, including additive manufacturing/3D printing, to create new-meat* that everyone can enjoy. Our full portfolio of new-meat was developed together with meat experts and chefs, and includes a variety of minced (beef and lamb), pulled meat (beef, pork and lamb) and premium cuts (beef and lamb). Hundreds of restaurants, hotels and catering , and above all, a delightful sensory experience.

*Does not contain animal-based ingredients