
Your Impact on the Environment: Eating Meat
The Environmental Benefits of Switching to Meat Alternatives
As January wraps up and Veganuary comes to an end, it’s the perfect time to look back on the sustainable changes you’ve made this month. From trying out meat-free dishes to rethinking everyday habits, this month has been all about small changes with big impacts. Choosing new-meat has stood out as both a tasty and meaningful way to help the planet. So, how much of a difference did we make in just one month? Let’s dive into the numbers and see the incredible impact of Veganuary on the environment.

1. How Much Land Does It Take to Produce Plant-Based Meat? Land Use: Save Space, Eat Smarter
Did you know producing just one kilogram of beef takes up as much land as a tennis court? That’s a lot of space for a single meal. Now imagine cutting that down by 98%. With new-meat, that same amount of deliciousness requires just 3.21 square meters. That’s barely the size of a small garden patch.
Let’s put this into perspective: this month alone, choosing new-meat helped save 237.8 square meters of land. That’s enough to grow nearly 12 small vegetable gardens.
2. Greenhouse Gas Emissions of Alternative Meats Reducing Your Carbon Footprint
Animal beef is also a heavy hitter when it comes to carbon emissions. Producing one kilogram of animal-based beef generates a staggering 99 kilograms of CO₂ emissions. But new-meat? It slashes that down to just 2.38 kilograms of CO₂ per kilogram. That’s a 98% reduction!
This month, by choosing new-meat, we avoided emitting over 164 kilograms of CO2 emissions. That’s like skipping a short-haul flight between cities like Berlin and Amsterdam or driving over 1,300 kilometers in a regular car. Even in an electric car, it would take over 4,100 kilometers to match that kind of impact. All from a simple choice on your plate- imagine what we could achieve together.
3. Water Usage Comparison: New-Meat vs. Animal-Based Meat Water: Every Drop Counts
Water usage in animal meat production is jaw-dropping. Producing one kilogram of beef consumes an unbelievable 14,115 liters of water. That’s enough to fill a medium-sized swimming pool! New-meat, on the other hand, sips instead of gulps, requiring just 150 liters per kilogram.
In just one month, choosing new-meat saved a massive 31,647 liters of water. That’s enough to take 333 ten-minute showers or run your washing machine for nearly cycles. It’s a simple switch with a huge ripple effect for conserving one of our planet’s most precious resources.
Sustainable Protein Sources: A Movement Toward Meat Without Animals
This January, hundreds of thousands of people joined the movement to embrace meat alternatives, and new-meat has been leading the charge. It’s not about giving something up; its about gaining something better- for the planet, for the animals, and for ourselves.
For instance, instead of clearing land for pastures or fields of animal feed, you’re preserving natural spaces. Instead of releasing massive amounts of carbon into the air, you’re cutting emissions by up to 98%. And instead of using thousands of liters of water to produce a single meal, you’re leaving more of it where it belongs—in rivers, lakes, and ecosystems.
Veganuary and Beyond: Making Sustainable Food Choices Year-Round
Choosing new-meat isn’t just about what’s on your plate. It’s about making choices that radiate into something bigger. By rethinking our food habits, we’re saving water, cutting emissions, and protecting land for future generations. And the best part? It’s absolutely delicious.
So why not keep the momentum going? Whether it’s Veganuary or any other month of the year, choosing new-meat means making an impact—one bite at a time. Ready to make a difference? Check out where to find us in stores and restaurants near you!

The Environmental Benefits of Switching to Meat Alternatives
Making the switch to sustainable protein sources like new-meat reduces land use, minimizes greenhouse gas emissions, and conserves water. These changes contribute to:
Combatting Deforestation:
Less land needed for grazing means more forests preserved.
Reducing Methane Emissions:
New-meat production avoids the methane released by livestock.
Supporting Circular Economy Practices:
Efficient resource use aligns with sustainable agriculture.
Every small step counts, and together, they lead to meaningful environmental change. Let’s keep pushing for a better planet, one meal at a time.