Chef David Geisser Cooks Redefine Meat Flank Steak Live on Swiss TV
Plant-Based Innovation in the DACH Region
It’s not every day that a top chef is genuinely surprised in his own kitchen. But when Swiss celebrity chef David Geisser cooked the Redefine Meat Flank Steak live on his hit TeleZüri show Choche & Gnüsse, that’s exactly what happened.
Known for his creativity, technical precision, and effortless charm, Geisser took on a new challenge: cooking a plant-based steak that claims to look, cook, and taste just like beef.
As he grilled the Redefine Meat Flank Steak to golden perfection, the audience could see — and later, Geisser could taste — the results. Crispy on the outside. Juicy and tender inside. Bursting with meaty flavour and richness. All made entirely from plants.
“Redefine Meat truly impressed me,” said Geisser after the show.
“Innovation in the kitchen is essential, but never at the expense of taste, quality, or texture.”
For the award-winning chef, the plant-based Flank Steak was every bit as satisfying as an animal-based one.
Cooking That Turns Heads
During the show, Geisser prepared his signature Flank Steak with chimichurri- this time using Redefine Meat’s Flank. The result looked and cooked just like the real thing, proving how effortlessly it fits into any kitchen.
Taste Without Compromise
The Redefine Meat Flank Steak delivers everything you love about a classic steak – the sizzle, the bite, the juiciness – with none of the cholesterol or environmental cost. It’s proof that the future of meat can be both delicious and responsible.
Where Flavour Meets Sustainability
The DACH region (Germany, Austria, and Switzerland) represents a massive market that is also highly conscious of environmental issues and food quality. Chef David Geisser’s choice to champion Redefine Meat is a resounding statement to the entire DACH culinary world: The era of compromise is over. Redefine Meat is at the heart of this culinary shift, showing that the future of food can be both meaty and mindful.
