Hot from the press

All our latest headlines
22/01/2024
• Redefine Meat’s plant-based flank steak – endorsed by leading chefs and meat experts across Europe for achieving the taste and texture of high-quality animal- based meat – was served to 180 high-profile attendees from the World Economic Forum in Davos by world-leading caterer, Maison van den Boer
29/06/2023
Endorsed by high- end chefs for its comparability to high-quality animal meat, Redefine Meat’s premium-quality plant-based ‘new-meat’ is now available to retail consumers in the UK and Netherlands for the first time.
27/06/2023
New-meat arrives in Belgium, hitting the menus of Antwerp-based ‘Telavivian’ restaurant, Boker Tov
03/01/2023
Veganuary: Redefine Meat increases the accessibility of ‘new-meat’ with the world’s most diverse plant-based portfolio in over 650 restaurants and online retailers
13/10/2022
As Europe’s leading distributor of exclusive high-end meats, and restauranteur, Giraudi Meats will add Redefine Meat’s premium-quality New-Meat range to its portfolio.
13/10/2022
Five new products added to the company’s New-Meat portfolio include Redefine Tenderloin and Redefine Striploin premium cuts as well, as an entirely new category of Pulled Meat (beef, lamb and pork).
20/09/2022
Following the breakout success of Redefine Meat’s New-Meat Beef and Lamb portfolio, the company expands into the European pork market for the first time.
08/09/2022
Plant-based meat manufacturer and distributor, MeEat, will serve as Redefine Meat’s Finnish representative, using premium-quality New-Meat to take plant-based meat into the restaurant sector for the first time
12/07/2022
Collaboration represents one of the largest and most ambitious plant-based sustainability initiatives with Redefine Meat and any hospitality chain to date. Menus to feature Redefine Meat’s New-Meat, which offers a level of product quality comparable to premium animal meat
06/04/2022
Redefine Meat’s ‘New-Meat’ products to be featured in Selfridges in-store restaurants: The Brass Rail and Harry Gordon’s Bar & Kitchen.
16/11/2021
Company brings to market what was previously considered technologically impossible: commercial-scale whole cuts of plant-based meat, achieving a level of quality endorsed by leading chefs for the menus of Michelin-star restaurants
21/10/2021
Edwin Bark and Adrian Sagman’s transition from traditional food to New-Meat bolsters Redefine Meat’s plans to become a market leader. Bark to lead Redefine Meat’s EMEA business; Sagman to drive global sales development .
04/05/2021
Alt-Meat Innovator Redefine Meat Announces Appointment of Digital Printing Leader Alon Bar-Shany as Executive Chairman