Meaty taste. Juicy texture.
Nutrition to back it up.

Every ingredient is there for a reason. Packed with high-quality plant proteins and crafted for the perfect bite, it’s everything you crave, with none of the compromise.

Our Ingredients

Our Ingredients

Packed with plant protein

Each 100g serving packs up to 25g of protein from soy and peas for real substance.

Plant-based fats bring the juice

We use coconut and vegetable oils to deliver richness and mouthfeel, while keeping the overall fat profile balanced.

Carbs and fibres build the structure

A balanced mix of flours and plant fibres gives each bite its firmness and familiar bite.

Flavour and colour come naturally

Ingredients like beets and raspberries create that rich, meaty experience from first look to final bite.

NEW-MEAT VS ANIMAL-MEAT

Nutritional Information
Redefine Meat Flank Steak*
Animal Beef Flank Steak**
Energy (kcal)
188
175
Fat (g)
6.6
9.3
Saturated (g)
0.8
3.8
Cholesterol (mg)
0
88
Carbohydrates (g)
4
0
Sugars (g)
1.9
0
Fibre (g)
4.5
0
Protein (g)
26
22.7
Salt (g)
0.88
0.16
Sodium (mg)
352
64
Vitamin B12 (microgram)
2.5
2

* Based on Redefine Meat’s Internal Nutritional Guidelines
**Beef Flank: McCance and Widdowson’s CoFID, UK Government dataset

FROM OUR FOOD EXPERTS

“We’re creating the next generation of meat that is tasty, packed with protein and nutrients, and better for the planet. It’s about making smarter food choices without sacrificing the joy of eating. This is how we build a more sustainable and forward-thinking food system.”

 

Alexey Tomsov, Food Technology Lead

Healthy & Meaty Recipes

For any meal, any mood, any day.

Redefine Cranberry BBQ Pulled Pork Swirls
Topped with dukkah and chives Sweet, smoky rolls made for sharing straight from the oven
Redefine Beef Flank Galettes with Caramelised Onion & Pear
Drizzled with balsamic glaze Buttery pastry and caramelised onions that feel like home with every bite
Redefine Mini Beef Flank Wellingtons
Filled with rich mushroom duxelles A classic, wrapped up in just a few bites
Redefine Beef Nuggets
The Reuben Bagel
Redefine Beef Tortilla Skewers
Redefine Shawarma Flatbread
Folded Tortilla with Redefine Burger
With creamy homemade aioli
Redefine Merguez Sausages with Couscous and Vegetables
Redefine Merguez and Cherry Tomato Pasta
Redefine Merguez with Mashed Potatoes and Sauerkraut
“The Mexican”
Chipotle & Pineapple Pulled pork, sun-dried tomatoes, smashed avocado, pickled jalapeno, coriander.
Redefine Smoked Bratwurst with a Tangy Potato Salad
A smoky, flavourful BBQ favourite with a tangy side.
Mediterranean-Style Grilled Kebab Skewers
Bold, spiced flavours with a zesty kick.
Grilled Flank Steak with Veggie Skewers & Creamy Vegan Ranch
A perfectly seared steak paired with charred vegetables & a smooth, herby sauce.
Redefine Burger with Onion Rings and Homemade BBQ Sauce
A juicy burger layered with fresh toppings and paired with a refreshing, crisp slaw.
The Ultimate Grilled Burger with Crunchy Coleslaw
A juicy burger layered with fresh toppings and paired with a refreshing, crisp slaw.
Redefine Smashed Lamb Hot Cross Bun
Caper aioli, fennel slaw and watercress
Layered Aubergine Moussaka
with Redefine Beef Mince
Asian Pomelo Salad with Flank Steak
Served with a Rich Pomegranate Glaze
Stuffed Onions with Lamb Kofta and Quinoa
Served with a Rich Pomegranate Glaze
Argentinian-Style Pulled Beef Ciabatta
With Marinated Roasted Peppers, Pickled Red Onion, and Garlic Aioli
Meat and Rice Patties
A delicious and easy-to-make recipe for meat and rice patties, perfect for a family dinner.
Neapolitan Pizza with Redefine Pulled Beef
Redefine Pulled Beef & Mulled Wine Pie
Redefine Beef Flank with cherry sauce
Redefine Pulled Pork Croquette
Mini Yorkies with Redefine Flank Steak
Soy Glazed Redefine Beef Flank
Redefine Beef Flank Pithivier
Boxing Day Sandwich with Redefine Pulled Beef
Classic Puff Pastry Vol-au-Vents with Redefine Ragout
A Dutch Delight with a Modern Twist
Cabbage Rolls with Mashed Potatoes
A Beloved Tradition on your Plate
Steak with Red Port Sauce
A Hearty Holiday Meal to Impress your Guests
Beef Roulade with Red Cabbage and Boiled Potatoes
A Christmas Classic
Cranberry Boeuf Bourguignon
A Festive Take on a French Classic
Redefine Plum & Gin Glazed Beef Flank
A Festive Favourite with a Fruity Kick
Redefine Pulled Beef & Mulled Wine Pie
Served with Roasted Leeks
Burger with Cranberry, Onion Jam and Goat's Cheese
A Wintery Flavour Experience
Bratwurst with Potato Salad and Cranberry Sauce
A New Take on the German Christmas Classic
Redefine Sticky Beef Meatballs
Served with Pomegranate
REDEFINE LAMB SPRING ROLLS
A festive favourite with a fruity kick
Festive Chestnut Pumpkins
Chestnut pumpkin stuffed with a rich mixture of ground beef (Redefine style), aromatic rice, and crispy pine nuts.
Pulled Beef Pastry
A classic dish with a modern twist: Redefine pulled beef, rich in flavour, wrapped in puff pastry.
French-Style Flank Steak with Roasted Cabbage
Juicy and tender flank steak paired with sweet, caramelized roasted cabbage, drizzled in a rich brown butter sauce.
Flank Steak with Kohlrabi Cream and Vegetables
Creamy kohlrabi puree topped with seared Redefine flank steak and sautéed mushrooms, peas, and chestnuts.
Redefine Pulled Beef Asado
Redefine pulled beef, cooked in white wine with colorful root vegetables.
Halloween Bratwurst Sausage Mummies
Jack-O'-Lantern Meat & Pumpkin Pie
Green Curry with Redefine Minced Beef
A Tropical Tradition on your Plate
Redefine Beef Flank, green goddess salad
Flank Steak Sandwich
With sautéed onions, red peppers and mushrooms
Goulash with Flank Steak
The classic dish along white rice
Flank Philly Cheesesteak
Flank sandwich with caramelized onions, peppers and Swiss cheese
Flank Bourguignon
The plant-based take on the classic French dish
Classic Redefine Premium Burger
Cooked in an Air fryer
Pulled New- Meat Fajitas
Redefine Flank Skewers cooked in Air Fryer
Steak Frites
Redefine Meat Flank Steak with McCain Home Chips and Peppercorn Sauce
Redefine Spiced Lamb Kofta
Redefine Classic Cheeseburger
With burger relish, tomato, pickles, onion, gem lettuce
Pasta & Pulled Beef Casserole
Delicious Savory Bake with Peas and Carrots
Smash-Burger in a Tortilla
Served with Chopped Vegetables
Arais for Kids with Lamb Kofta
Served with Fresh Vegetables and Creamy Tahini
Kids’ Spaghetti with Tomato Sauce
Quick and Easy Version for Kids
Redefine Pulled Beef Burrito
Mexican burrito filled with Pulled Beef and guacamole
Flank Steak with Chimichurri Sauce
Alongside potato puree
Flank Steak with Mashed Potatoes
And vegetables brown sauce
Flank Steak Summer Salad
With grilled nectarines, zucchini and mozzarella
Flank Steak with Peppercorn Sauce
The classic creamy peppercorn sauce with a vegan twist
Flank Bánh Mì
A classic and vibrant South Vietnamese sandwich
Flank Steak and Vegetables on Skewers
With roasted vegetable Mashwiya Salad
Massaman Curry with Flank Steak
And vegetables over white rice
Flank Steak with Corn Salsa
Flank Steak with Miso butter
Along green beans
Bao Buns with Teriyaki glazed Flank
And Asian slaw
Teriyaki Flank Steak
With Broccoli on White Rice
Garlic Flank Steak with Noodles
Asian style garlic noodles with Redefine Flank Steak
Flank Steak with Plant-based Béarnaise
Alongside Poached Asparagus and Garlic Confit
Sauerbraten with Klöße
A traditional German beef dish served with dumplings and red cabbage
Lamb Kofta Mix "Arais" with Tahini
Lamb Kofta on Rosemary Sprig Skewers alongside fresh salad
Lamb Kofta Mix on Rosemary Sprig Skewers
with Grilled Vegetable Mashwiya Salad
Classic Burger with Pickles, Tomato, Red Onion and Lettuce
BURGER WITH BLUE CHEESE AND PEARS
Grilled Bratwurst on a Bun
With pickled onions and sour cabbage
Bratwurst with Baked Potatoes and Tomato Salad
Roasted Stuffed Tomatoes
With Mince Beef, Peppers, and Herbs
Poke Bowl
With Pulled Beef and Whole Grain Rice
REDEFINE SMASHED LAMB HOT CROSS BUN
With caper aioli, fennel slaw and watercress
REDEFINE EASTER LAMB PIE
Served with minted spring peas
BEEF SARMA TEL PEYNIR AND BROCCOLI
BEEF SARMA TEL PEYNIR WITH CHILLI SAUCE
Beef Flank With Cherry Sauce
PULLED PULLED BEEF & NO-EGG FRIED RICE
REDEFINE CHRISTMAS BRATWURST & PULLED PORK SANDWICH
Swedish meatballs
With Mash Potato, Pressed Cucumbers and Lingonberries
Lamb Patties with Tzatziki
And Roasted Vegetables
Dutch New Meatballs
Redefine Beef Mince With White Sauce and Potatoes
Chilli Sin Carne
Mexican Stew with Redefine Mince Beef
SPLIT PEA SOUP
With Redefine Bratwurst
Bratwurst Pizza Dog 
Redefine Bratwurst in a pizza dough hot dog
STEAK AND ALE PIE
With Redefine Pulled Beef Filling
PULLED BEEF RENDANG
Indonesian Style Redefine Pulled BEEF on Rice
MINCED BEEF BURRITO
Redefine Beef Mince With Rice, Guacamole and Cheddar
MINCED BEEF WELLINTON
Christmas-style with roasted carrots & peppercorn sauce
LOADED BRATWURST DOG
PULLED BEEF THAI STIR FRY
with Vegetables
PULLED BEEF SHAWARMA
with Spices and Tahini Sauce
BEEF MEATBALLS WITH MASH
With Brown Sauce and Thyme
PULLED BEEF RAGU
With Red Sauce
BEEF MINCE SLOPPY JOE
With Peppers and Tomato-based Sauce
ITALIAN LASAGNA
With Mince Beef, Bechamel and Mozzarella
BEEF PATTIES POKE BALL
Mince Beef Patties with Tabouleh and Fresh Vegetables
BRATWURST WITH MASHED POTATOES
Alongside Sauerkraut, pickles and Mustard
BURGER WITH BLUE CHEESE AND PEARS
Redefine Burgers with Blue Cheese and Caramelized Pears
BURGER WITH BAKED VEGETABLES
Redefine Burgers with Broccoli, Green Beans, Potatoes and Aioli
PULLED PORK TACOS
With Hot-sauce Aioli and Herbs
BURGER WITH CHEDDAR SAUCE
With Pickles And Pickled Onion 
BRATWURST IN RED WINE SAUCE
With Brussels Sprouts and Puree
PULLED PORK QUESADILLA
With Sour Cream and Vegetables.
LAMB KOFTA WITH CHARRED EGGPLANT AND YOGURT
With Roasted Cherry Tomatoes and Pine Nuts
LAMB KOFTA WITH BAKED EGGPLANT
With Tzatziki and Pomegranate Seeds
LAMB KOFTA WITH KALE SALAD
Chickpeas, Cherry Tomatoes and Seeds
Redefine Pro Bratwurst on a Roll
Redefine Pro Bratwurst on a Roll
Redefine Pro Bratwurst with Mashed Potatoes and Peas
Redefine Pro Bratwurst with Mashed Potatoes and Peas
Redefine Pro Bratwurst with Stir-fried Vegetables
Redefine Pro Bratwurst with Stir-fried Vegetables
New-meat Currywurst with Belgian Fries
Redefine Bratwurst with fries
Pulled Pork Sloppy
Sloppy Redefine Pulled Pork with Coleslaw and BBQ sauce
Pulled Beef & Braised Spinach
On Corn Bread
Redefine Pulled Beef Bao
BANH MI style
New-meat Mexican Nachos
Redefine Pulled Pork Nachos
New-meat Mexican Tacos
Redefine Pulled Pork Tacos
New-meat Mexican Quesadillas
Quesadillas with Redefine Pulled Beef
New-meat Asian Salad
Redefine Pulled Lamb with Bean Threads (Vermicelli)
New-meat Sandwich
Redefine Pulled Lamb Ciabatta Sandwich
Beef Flank with Mashed Potatoes
Redefine Beef Flank in Brown Sauce
Philly Cheesesteak
Redefine Beef Flank “Philly Cheesesteak”
Beef Flank Salad
A Salad of Redefine Beef Flank with Mesclun, Radishes and Peach Vinaigrette
Flank Steak with Mushrooms
Redefine Beef Flank, Seared King of the Forest Mushrooms, Portobello Mushroom Sauce
Steak Au Poivre
Redefine Steak Au Poivre with mashed potatoes
Beef Flank in Red Wine Sauce
Redefine Beef Flank in Red Wine Sauce
Beef Flank “Brisket” Sandwich
Redefine Beef Flank “Brisket” Sandwich
Beef Flank Brochettes
Redefine Beef Flank Brochettes with Green Tahini and Onions
Beef Flank Ramen
Redefine Beef Flank Ramen in Carrot and Nori Broth

Hungry for More?

Snack on juicy nutrition blogs

The Rise of Reducetarianism: How Our Award-Winning Meat Products Fit In
A Nutritionist’s Guide to Plant-Based BBQ- Summer Grilling, The Healthy Way
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A Chef’s Guide to the Ultimate Flexitarian BBQ
Understanding US Beef Grades and the Plant-Based Alternatives from Redefine Meat
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Price, Taste, and the Future of Meat: A Clear Guide to What’s on your Plate
The Smashburger Era: Why Everyone’s Obsessed
The Frozen Advantage: Why It Works Better for Meat Alternatives
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Exploring the Future of Meat
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Easy & Nutritious Meat-Free Lunches for Kids
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A guide to meat-free meals for Valentine's Day.
Meat-Free Dishes to Cook for Valentines Day
Omer Tal
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Your Impact on the Environment: Eating Meat
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How Redefine Meat Is Breaking Barriers in the Plant Based Steak World (And Why It’s Way Cooler Than You Think)
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Why Do We Eat Meat? A Look at Our Evolving Relationship with Food
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Ground Beef Recipes from Around the World
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How to Cook Meat in an Air Fryer: Tips, Tricks & the Health Advantages
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Why Meat Tastes So Good: The Power of the Five Senses
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R&D Food Engineering Team Lead
What Are Food Additives: A Food Engineer’s Guide
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R&D Food Engineering Team Lead
Cow Meat Diagram: Understanding Primal and Subprimal Cuts
Mor Yahav
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8 Chef Grilling Tips to Upgrade Your BBQing
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How to Grill a Steak: A Creative Cook’s Guide
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A Short Guide to Choosing Sustainable Proteins (Without Giving Up Your Love of Meat)
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Is a Vegan Diet Healthy?10 Expert Nutritionist Insights for Optimal Health
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Don’t Give Up Meat, Redefine It
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Vegan Cooking: Interview with Chef Omer Tal
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Sodium in meat: balancing taste and nutrition at Redefine Meat
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Sensory Panels: The Secret Ingredient to Creating New-Meat That Turns on All Your Senses
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Meat the Mixed Diet Family
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The Structure of Meat
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Fact or Fiction: Setting the Record Straight on Plant-Based Meat
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What’s on Your Plate? Exploring the Key Nutritional Values of Red Meat vs. New-Meat
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Check Out the FAQs

Are your products healthy?

Our products are designed to fit into a balanced, nutritious diet. They contain up to 26g of high-quality protein per 100g, depending on the product. They are also a source of essential vitamins and minerals like iron, zinc, and B12.

 

Since they’re plant-based, they are naturally not a source of cholesterol and free from hormones, antibiotics, and GMOs. Compared to animal meat, they also contain less saturated fat, as we use carefully selected plant-based fats and oils.

 

A healthy diet is all about variety. No single product can do it all. New-meat can be enjoyed as part of a balanced meal, whether you pair it with vegetables, grains, or other wholesome foods. As with any product, we recommend reviewing the nutritional information and considering how it fits into your overall diet.

What do you mean by the term “plant-based diet?”

A plant-based diet can mean different things to different people. For some, it means eating more vegetables and plant-based foods. For others, it means avoiding animal products entirely. What these approaches have in common is a focus on fulfilling nutritional needs through plant-based options.

 

Redefine Meat™️ products are made to fit into any balanced plant-based diet, whether you’re trying a flexitarian approach or fully vegan. For personalized advice, it’s best to consult a certified nutrition professional.

Are your products ultra-processed?

“Ultra-processed” often gets a bad rap because it’s linked to junk foods loaded with fat, sodium, and sugar, with little nutritional value. That’s not what we’re about.

 

Think of foods like whole-grain bread. it’s processed, but still nutritious. We take a similar approach with new-meat.

 

Redefine Meat™️ products are carefully crafted using selected ingredients and advanced technology to deliver high-quality food that’s packed with nutritional value .

Are there health concerns from the consumption of soy?

Redefine Meat™️ products are crafted with a blend of plant-based proteins from various sources, including soy, a high-quality and nutritious ingredient. Studies consistently show that consuming soy as part of a balanced, plant-based diet has no negative impact on health. In fact, it may offer benefits, especially when it replaces red and processed meats.

 

For more details, check out the research from Harvard

What type of protein do Redefine Meat™️ products contain?

Our products are designed to fit into a balanced, nutritious diet. They contain up to 26g of high-quality protein per 100g, depending on the product. They are also a source of essential vitamins and minerals like iron, zinc, and B12.

 

Since they’re plant-based, they are naturally not a source of cholesterol and free from hormones, antibiotics, and GMOs. Compared to animal meat, they also contain less saturated fat, as we use carefully selected plant-based fats and oils.

 

A healthy diet is all about variety. No single product can do it all. New-meat can be enjoyed as part of a balanced meal, whether you pair it with vegetables, grains, or other wholesome foods. As with any product, we recommend reviewing the nutritional information and considering how it fits into your overall diet.