Making a positive
Choose how often you eat animal meat and for how many years, then watch how eating animal meat compares to eating new-meat!
- Once a month
- Once a week
- Twice a week
- Once a day
- Twice a day
Switching to new-meat can significantly reduce the negative environmental impact compared to consuming animal meat.
Saving up to96%in water usage
Up to98%in land use
Up to91%less GHG emissions
From extreme greenhouse gas emissions to excessive land and water usage, beef production has a significant impact on the environment.
At Redefine Meat, we’re proud to be working on real ways to change this and make it easier for anyone to enjoy great food, without compromise.
See three ways in which new-meat can create a more sustainable future.
The world is producing four times more meat today than it did 50 years ago. In fact, 60% of the world’s agricultural land is used for beef production. New-meat production requires 98% less land – a significant environmental benefit.
In developed countries, if each family replaced one meal of beef with REDEFINE MEAT™ each week, it would free an area equivalent to 1.5 times the size of Spain, or 13% of the Amazon Rainforest.