A NEW WAY TO MAKE MEAT
REDEFINE MEAT technology produces animal-free meat with the same appearance, texture and flavor of animal meat, from natural and sustainable ingredients.
Our technology combines proprietary 3D meat modeling, food formulations and food printing technology to deliver a new category of complex-matrix “meat” in a cost effective and scalable way.
Redefine Meat has 95% smaller environmental impact, no cholesterol, and is more affordable compared to animal meat.
THE NEED FOR CHANGE
Since the beginning of time, humans have been obsessed with eating meat. Today, more than 50 billion kg of beef is consumed annually worldwide and demand is increasing.
But raising animals, especially cows, to produce meat is inefficient and environmentally unsustainable. Just one kilogram of beef requires 25 kg of feed, 20,000 liters of water and produces 22 kg of greenhouse gases.
REDEFINE MEAT products are designed to appeal to the world’s hundreds of millions of “flexitarians” or “conscious carnivores” who seek to reduce their
meat consumption, often as part of their personal sustainability efforts. The global market for meat alternatives is the fastest growing segment of the
food industry and is expected to reach $140 billion annually even though current meat alternatives
lack the complete experience of meat.